Four Steps to Scaling to $250M from Stack Overflow

SaaStr

Prashanth Chandrasekar, CEO @ Stack Overflow recently shared with our community the four key pillars he feels are necessary to propel a company to scale upward. Is your product sound, and does it solve a big problem for customers, enough for you to scale?

Scaling from $1MM to $500MM ARR: 5 Strategies to Drive Your Next Wave of Growth with Intercom (Video + Transcript)

SaaStr

She will share her top 5 lessons learned in building and scaling SaaS businesses from $1M to $500M in ARR including expanding to serve upmarket customers, moving from product to platform, and how to hire well to drive breakthrough customer experiences and business growth. I’m going to share with you my stories in growing and scaling businesses, SaaS companies from one million to 500 million in ARR. Three times the price of our original product.

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SaaStr Podcasts for the Week with Matt Garratt, Trisha Price, David Schmaier, Rob Bernshteyn, and Jason Lemkin

SaaStr

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. Trisha Price: Yes.

Freemium at Scale with Typeform CEO (Video + Transcript)

SaaStr

Freemium can help software companies gain users quickly—but what happens when it’s time to scale back or up? Join Joaquim Lecha, CEO at Typeform, and Christoph Janz, Managing Partner at Point Nine, as they delve into freemium at scale. The second one is customer feedback at scale. But if you invest ten thousand fifty thousand or 100,000 a month, then you will get a lot and you will really experience the value of having that better interaction.

How to Package and Price Embedded Analytics

HOW TO PACKAGE & PRICE EMBEDDED ANALYTICS. 15 Pricing for Value Organizing Your Tiers. Competitive Pricing. About Logi Analytics and Software Pricing Partners.25 value, priced accordingly. 01 Are you packaging and pricing for the masses.

New pricing: more affordable to get started, better value as you scale

Vero

Over the last several months, with input from many of our customers, we’ve been working toward a new pricing scheme that we believe better aligns with the way businesses use and grow with Vero. Today we’re releasing our new pricing, available to all new Vero customers. The principles driving our new pricing are outlined below. Scale with your usage. This new pricing ensures we remain competitive on pricing, while enabling us to build a better platform.

How to venture into product-led growth and scale successfully

SaaStock

The unique model that the Boston-based VC firm has is to provide strong support to companies post their investment to help them refine business models, pricing, marketing so they can ultimately scale. The post How to venture into product-led growth and scale successfully appeared first on SaaS Revolution Hub. The guest on the latest episode of the SaaS Revolution Show is Ashley Murphy, Director of Growth at OpenView Ventures.

SaaS Pricing Models & Strategies Demystified

Baremetrics

Pricing can be one of the most overwhelming and puzzling parts of business. SaaS businesses, in particular, have a unique challenge with pricing for a few reasons: There’s an almost infinite number of different ways to price a SaaS product. The cost to produce and maintain a SaaS product is generally unrelated to the value a customer receives, so pricing based on how much margin (profit) doesn’t make sense for the most part. What is pricing? Change the price.

How To Scale an Open Culture. What We’ve Learned at Atlassian (Video + Transcript)

SaaStr

In place of a traditional sales organization, we’ve invested in easy to use products. Kind of make investments to sort of like get a fly wheel around a particular market or product moving. You’re going to spin HipChat IP out to Slack and invest in Slack. It could influence the stock price. Jay Simons : Yeah, I mean, you invest in it. Like I think you invest in it with that exact example. Even at Atlassian’s scale, resources are finite.

SaaStr Podcast #211: The Ultimate Guide To SaaS Pricing From Investors @ Benchmark, Matrix, Upfront Ventures & Operators @ Figma, Snyk and Kustomer

SaaStr

In Today’s Episode: * David Skok , General Partner @ Matrix Partners: Why does David believe that all good products have at least one variable pricing axis? Chetan Puttagunta , General Partner @ Benchmark: Why does Chetan believe we have seen a strong decline in the per seat pricing model? Mark Suster , General Partner @ Upfront Ventures: What were Mark’s two biggest lessons on pricing from seeing the hyper-growth of Salesforce first hand? I learned a ton about pricing.

New Study: 2018 State of Embedded Analytics Report

The survey results confirm that embedding analytics is well worth the investment. must continue to invest in analytics. have decided to increase their investments in the next year. continue to invest. and scale analytics over time. Continued investment.

From Product Market Fit to Scale – Perspectives from Founder & Investor (Video + Transcript)

SaaStr

Join Rene Yang Stewart, Co-Head and Principal, Vista Equity Partners, and Monica Enand, Founder and CEO, Zapproved, as they discuss growing a company from product market fit to scale. Vista Equity Partners invested in Zapproved in 2017. Hear perspectives from both the investor and founder as the company scaled. Most people know us for some of our largest deals, like the Markettos and the Mindbodys of the world, but we actually invest all the way down to the growth stage.

Usage-Based Pricing: What SaaS Companies Need to Know

Baremetrics

Enter usage-based pricing. In this guide, we’ll take a deep dive into usage-based pricing, how it works and who it’s for. What is usage-based pricing? What are the advantages of usage-based pricing? What are the downsides of usage-based pricing?

Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripe (Video + Transcript)

SaaStr

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations. While most startups do not enjoy processes because it limits freedom, Claire suggests that lightweight processes that are evergreen will put you on the right track to scale.

How To Scale an Open Culture. What We’ve Learned at Atlassian (Video + Transcript)

SaaStr

In place of a traditional sales organization, we’ve invested in easy to use products. Kind of make investments to sort of like get a fly wheel around a particular market or product moving. You’re going to spin HipChat IP out to Slack and invest in Slack. It could influence the stock price. Jay Simons : Yeah, I mean, you invest in it. Like I think you invest in it with that exact example. Even at Atlassian’s scale, resources are finite.

5 Early Indicators Your Embedded Analytics Will Fail

They invest time and money in a quick- fix tool, such as a bolt-on analytics that. can’t be customized or scaled. average sales price or increased customer churn—and. Updating your application’s dashboards and reporting features. may feel optional—until suddenly it’s not.

What are some things you can do early on to make scaling SaaS easier?

SaaStr

If your price point is say $20k+ or higher, even just a couple of good leads can easily be ROI positive. It’s still a great investment. Invest in your long tail. The post What are some things you can do early on to make scaling SaaS easier? It’s never remotely easy until you have a steady stream of leads and a decent 1.0 revenue team. But here are some things that can help in the early days: Always hire at least 2 reps to start.

Pricing Structure Guide: Finding the Optimal Price Structure

ProfitWell

If you know anything about us here at ProfitWell, it’s that we’re pretty keen on pricing. We’re always available to talk about pricing. Doesn’t matter who you are or what you’re selling, if it’s pricing, we’re interested. That’s because your pricing structure is absolutely definitive for your business. Where you go with pricing structure will define not only your approach to your price points but also your packaging and discounts throughout your business.

Why conversational customer support is a key strategic investment

Inside Intercom

Economies of scale, your position in the market, and your pricing should influence the way you think about spending on support. Pricing. It’s price. A similarly specced computer from Apple and Dell will not be priced the same and may even vary by orders of magnitude.

Seed Investing Today: What’s Changed, What Hasn’t with Aileen Lee and Jason Lemkin (Video + Transcript)

SaaStr

What Nobody Tells You About Seed Investing with SaaStr CEO Jason Lemkin and Cowboy Ventures Founder and Partner Aileen Lee. I think it gives us a perspective that maybe we don’t get in some other places, in addition to many great investments over the years. On either a scale of 1 to 10 or a percentage basis, where is seed investment? I think that’s going to be an awesome time to invest, but I don’t think we’re quite there yet.

Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. We’d like to just start with quick intros to tell you why we are qualified to talk about scaling revenue via platform and ecosystems. Then also went into venture capital where I invested in API first products.

Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Quovo had focused on investment accounts and allowing you to programmatically interact with your investment accounts through third-party applications. Plaid has always been a wartime company and we’re trying to continue to scale that out. If you think about the heyday, the early days of Wealthfront and Betterment, they came out and people started investing with them and they were really excited to grow their assets under management.

Founder’s Guide to Scaling Applications: When to Build, When to Buy and What Breaks by Algolia Co-founder (Video + Transcript)

SaaStr

When it comes to seamlessly scaling your applications, a top-notch engineering team will be your foundation. Julian Lemoine, Co-Founder, and CTO of Algolia will share his lessons learned on how to stay focused and innovative as you scale while also avoiding the innovation for innovation’s sake pitfalls. People were investing a lot of time to have good performance, but they were not reaching a good enough results. Of course, not at scale.

What is pricing power? How the power of pricing determines success

ProfitWell

Deciding when to adjust your pricing is never easy. Think back to the last time Netflix raised its monthly price—social media was chock-full of negative comments about it. That’s why understanding how much pricing power you have is so important. This knowledge helps you predict how any price adjustments will impact your customers as well as your business. Instead of worrying about whether or not you’ll lose customers, you’re able to raise your prices with confidence.

SaaStr Podcast #227: Alexandr Wang, Founder & CEO @ Scale On Why TAM In The Traditional Sense Barely Matters

SaaStr

Alexandr Wang is the Founder & CEO @ Scale, the startup providing high quality training and validation data for AI applications. To date, Alexandr has raised over $23m with Scale from some of the best in the business including Index, Accel, Y Combinator, Dropbox’s Drew Houston, Justin Kan, Thumbtack’s Jonathan Swanson and more. In Today’s Episode We Discuss: * How did Alex make his way into the world of SaaS and come to found Scale?

Not investing in localization is costing you more than you think

Inside Intercom

Because of this, localization can seem unattainable to many small and medium-sized businesses that may not have the capital to invest in localization – or the resources to maintain it. The post Not investing in localization is costing you more than you think appeared first on Inside Intercom.

SaaS Pricing Guide: When & How to Raise Prices Without Losing Customers

OpenView Labs

Segment CEO and Co-founder Peter Reinhardt was recently reflecting on what were his top lessons learned from changing packages and pricing. Without batting an eye, the unicorn founder said, “The first is to raise prices and that we discovered we could raise prices by probably ten thousand times from what we were initially charging and people were happy to pay for that.”. Successful price increases drive a far higher profit improvement than any other initiative.

How pricing strategy helps shape your entire business model

Inside Intercom

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. Do you have a pricing page on your site or do you make it up on the fly?

Scaling Up Sales Managers: 5 Mistakes New leaders Make (Video + Transcript)

SaaStr

SaaS = Software that scales. But, your people have to scale too. I’ve also scaled global teams across every region, and enabled them to generate over $200 million of annual revenue growth. But most importantly, I have promoted and developed over 20 first-time managers, which I believe is the most critical part of your organization to invest in. No matter how many questions you ask or references you check, if you hire at any type of scale, you will get it wrong.

Why B2B is finally investing in brand

Chart Mogul

These recent subtle shifts in approach to B2B branding have snowballed into a full scale rethink of what it means to produce and sell B2B software. Price — yes, but that’s a race to the bottom. These SaaS companies are raising the table stakes for business software by leveraging the power of brand experience. So what does it take to build a standout B2B brand in 2018?

Scaling Customer Retention through Customer Success Automation

Valuize Consulting

Automating your customer success processes will help you achieve two critical goals: Drive scale : ensure every customer, regardless of contract value, receives the support they need to adopt your solutions. “Transitioning to an automated approach requires significant time and capital investment. Remember that before investing in customer success automation, you must standardize, integrate and optimize the design of the customer success processes you want to automate.

Using Product Led Growth as an Indicator for Investment w/OpenView Venture Partner, Ashley Smith (Video + Transcript)

SaaStr

So how can you leverage that product’s success to obtain the valuation and funding you need to scale? I’m talking about product-led growth as an investment strategy, but really my background is 10 years of operating experience in the product-led growth world. Now I’m investing in that. I say investment strategy, but really it’s like how do you build a company that’s focused on product-led growth? We actually invest in this company.

SaaS Pricing: The two sides of Freemium

Chart Mogul

It requires some upfront investment but the cost of scaling documentation to thousands (or even millions) of customers is zero ! Hint: If you want to see examples of B2B SaaS pricing pages, check out our analysis: 5 key learnings from analyzing top B2B SaaS pricing pages. And you need a pricing structure that suits your product. Related posts: What to do when your SaaS pricing is WRONG! B2B SaaS pricing pages in 2017: Lessons from 100+ top businesses.

From Product-Market Fit to Product-Market-Price Fit

OpenView Labs

The researchers blame “premature scaling” as the root cause, pointing out that 70% of startups in the study scaled before they were ready and that startup founders substantially underestimate how long it takes to validate their market. After all, product-market fit is a critical prerequisite to being able to scale in a manner that creates long-term value for shareholders. Product-market-price fit. I propose we reframe product-market fit to product-market-price fit.

6 Learnings from Algolia On the Way To $100,000,000 ARR

SaaStr

Aloglia’s been a part of SaaStr content and events since the beginning, and I invested at $12k in MRR, and wrote about that here. Algolia recently revamped pricing to make it more transactional / pay-as-you-go, not less. Blog Posts Leadership Sales Scale

SaaStr Podcast #217: Stripe COO Claire Hughes Johnson on The Trapdoor Decisions to Avoid When Scaling

SaaStr

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Here’s what Claire talks about: How to avoid trapdoor decisions when scaling. Lessons for scaling high-growth organizations. I can’t claim that we’re experts on scale. But I do feel we’ve been able to scale rapidly without losing our roots.

8 Tough Lessons from Closing 12,000 Customers at WebPT (Video + Transcript)

SaaStr

Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. It’s a global technology focused investment firm. Just as an example, at Battery we invested in a company called Bright Tree, which is outside of Atlanta, which makes software for the home health care market. What we were looking for at that point in time was SaaS experience, but also expertise and had a scale.

SMB 139

Knowing when to scale (and how to prove that you can do it)

The Angel VC

but "What will your CACs be if you invest $10-20 million in sales & marketing?". It’s much harder to predict future CACs at bigger scale. Lemkin calls “Initial Traction” and “Initial Scale”. So how do you know if your customer acquisition channels will scale, that is, if a 10x increase of your sales and marketing spend will lead to a 10x increase in new customers? As you’re trying to spend more, prices will go up.

PODCAST 117: The Tools You Need If You Want to Succeed at Scale with Michael Coscetta

Sales Hacker

Michael talks about how he does that at scale and how he thinks about scale. The origins of Compass, how it achieved scale, and its competitive advantage [7:13]. Michael talks about how he does that at scale and how he thinks about scale, given that he’s responsible for thousands and thousands of different brokers, all at Compass. The origins of Compass, how it achieved scale, and its competitive advantage [7:13]. That it’s hard to get scale.

Guide to SaaS Pricing Models and Strategies

SaaS Metrics

While most people think of SaaS as simple monthly/quarterly/annual subscriptions, there are a few other things to consider to ensure that you get the best value for the IT investment. As a general rule of thumb, businesses should consider flexible subscriptions that help them easily scale as they grow. Regardless of the pricing model you choose, you should be able to.