Mastering Partner Marketing: What NOT to Do and How to Excel with Drata CMO Sydney Sloan
SaaStr
FEBRUARY 21, 2024
Pick your strategies, invest in them, and start tiering. There are usually 10-12 segments, so it’s a great alignment exercise with leadership. As a previous CMO, she knows where to slow down or speed up and where to invest in infrastructure to scale more efficiently. It won’t work. The threats aren’t going away.
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