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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. From a GTM execution standpoint, they weren’t focused.

Scale 231
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What we learned from Scale in 2020

Intercom, Inc.

This year, we launched Scale , a new content strand focusing on how industry leaders are propelling their companies forward by keeping their customers front and center. . When we created Scale, we had no idea what the year would hold in store; we simply knew that investing in long-term customer relationships was the key to success.

Scale 220
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From Initial Traction to Initial Scale (~$10M in ARR): The Hardest Phase. But — The Cavalry is Coming.

SaaStr

The hardest phase of SaaS, at least for the founders, is the phase from Initial Traction ($1-$2m in ARR + 80%-100% YoY growth) to the next phase — Initial Scale. Once you hit this point, you have a brand, you have a fully baked team, you have a robust product, and you have a self-generating stream of new leads and new business.

Scale 258
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7 Tips to Close 7,000 Customers From Gorgias’ VP of Sales

SaaStr

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! He told me, you can invest time, talent, or treasure.

Scale 267
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The Complete Guide to Quantum Leaping Personalization at Scale

Sales Hacker

Scaling Your Personalization. This is the downside of the modern Sales Assembly Line — both buyer and seller feeling like a cog in the wheel. Instead we need to focus on using our own voices and words to send each prospect a unique message. AI can help scale this, but we need to be careful not to rely too heavily on it.

Scale 109
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Leveraging Customer Success Technology To Accelerate Scale: An Interview With Nicole McLaren

Valuize Consulting

Achieving Customer Success At Scale. As your customer base grows, the need to lead operations transformation, scale your CS team, manage intricate customer relationships and reach your customers across multiple touchpoints, is compounded. Secondly, you need to invest in technology that optimizes your team’s operations.

Scale 52
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

Alison brings the perspective of all sides of a startup, from investing to SaaS to Cloud. For Google Workspace, they invested in expanding and building Google Meet and the rest of the workspace during 2020. It was interesting because they got to interview a bunch of customers and sales executives.

Cloud 245