5 Rules to Win When Competition is Everywhere With Atlassian COO Anu Bharadwaj and Boast.AI Co-Founder Lloyed Lobo
SaaStr
MARCH 30, 2022
Co-Founder Lloyed Lobo interviews Bharadwaj as she shares Atlassian’s five building blocks to win. Investing in a Product-Led Model. Atlassian spends about 40% of its budget on R&D and only 15% on sales and marketing, which is a different approach than many companies take. Scaling an Ecosystem. Leading With Empathy.
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