SaaStr

JULY 29, 2022

Jason recently opened up an AMA on Twitter Spaces to answer questions about how to scale faster. If we want to queue up the conversation, we did a blog post on SaaStr last week, about how everyone from Salesloft, to Zendesk, to Salesforce, Workday said they’re really seeing no slow down. Jason Lemkin: Okay.

Scale 220

Scale Scaling Sales Hiring Enterprise 220

Incredo

MAY 20, 2019

As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Eventually, Software-as-a-Service market is starting to outsource the processes and procedures of going out to their clients. SaaS needs a hand in marketing. SaaS marketing is becoming a critical issue.

Outsourcing Services 220

Outsourcing Services SaaS Marketing Business 220

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming.

Scale 93

Scale AI Search Social Media AI 93

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. All of your lead generation efforts will yield two types of leads: inbound and outbound leads. All of your lead generation efforts will yield two types of leads: inbound and outbound leads.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Baremetrics

AUGUST 23, 2021

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. Whether you're a startup or an established company, launching a new SaaS product isn't as easy as it was 15 years ago. Start your free trial today.

Strategy 104

Strategy Scale Payment Features Software Review 104

Baremetrics

JANUARY 3, 2022

It seems like every year there are more companies hosting SaaS conferences. There are loads of great reasons to attend a SaaS conference, and you only need to find the one that meets your interest (and budget). I’m going to discuss SaaS conferences, why they are worth attending, and which ones are set for 2022.

SaaS 98

SaaS Payment Methods Payment Solutions Payments 98

SaaStr

JULY 12, 2022

One of the first what How to Hire a Great VP of Sales at the New York Enterprise Tech Meet-Up (thank you to John Lehr and Work-Bench for setting this up). The Number One Thing You Can Do to Accelerate Your Business Post-Initial Traction is Hiring a Great VP of Sales. Then, we have this community in SaaS — SaaStr.

Sales Hiring 261

Sales Hiring Part-Time VPE VP of Engineering Sales Recruiting 261

SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. *

SaaS Payments 261

SaaS Payments Scale Payment Services Payment Solutions 261

User Pilot

JULY 20, 2023

The undeniable advances in artificial intelligence have led to a plethora of new AI productivity tools across the globe. If you’re looking to accelerate product growth and adoption with the help of AI, you’re in the right place. CopyAI: generate social media posts, emails, blog titles, landing page copy etc.

Artificial Intelligence 84

Artificial Intelligence AI Search AI Software Review 84

Sales Hacker

JULY 7, 2021

We’re diving into how and where to get started by sharing a few different frameworks so you can map your buyer journey to your sales process. This framework asks sales and marketing to work together to provide buyers with the content they need at the right time in the sales process. What is the buyer’s journey?

Sales Funnel 109

Sales Funnel B2B Leadership Subscription 109

SaaStr

AUGUST 12, 2022

I think it’s a challenge to folks that think we are in some sort of terrible downturn for SaaS and cloud. While Azure and Google Cloud grew at record rates, Shopify for example, its SaaS business only grew 10% last quarter. Obviously, you’ve raised before, and I’ll answer your question, but let me step back a bit.

Scale 198

Scale SaaS Payments Scaling SaaS 198

Incredo

OCTOBER 8, 2019

When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).

Acquisition 148

Acquisition Strategy Technical Review SaaS 148

Incredo

NOVEMBER 13, 2019

Marketing is approached differently in each industry. The audience and the platforms keep changing with the industry and the product. Particularly in the SaaS industry, it can be daunting for new business owners and marketers. It starts with the idea of marketing a concept.

Marketing 125

Marketing SaaS Traceability Branding 125

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Baremetrics

OCTOBER 28, 2021

Just look at the Baremetrics dashboard and the Open Startups project to see how we try to empower founders with financial transparency. They offer inbound support so if you have a question you need help with, let one of our onboarding specialists know at help@baremetrics.com. Don’t worry, our success team has got your back too.

AWS 94

AWS Forecasting Onboarding Finance 94

Incredo

OCTOBER 8, 2019

When you acquire a new customer, it costs you 5x more than if you retained your existing customer. If you increase retention rate by 5%, you can increase your company’s profitability by up to 95%. Existing customers are 4-5x more likely to repurchase, refer your product and forgive your mistakes ( source ).

Acquisition 134

Acquisition Strategy Technical Review SaaS 134

Incredo

JULY 8, 2019

“The aim of marketing is to know and understand the customer so well the product or service fits them and sells itself.”. Digital marketing agencies usually write about what a company will receive after partnering with them or why a company should choose their services over another agency’s services. Let’s dive in! #1

Outsourcing Services 200

Outsourcing Services Scale Outsourced Development Sales Hiring 200

Kellblog

JANUARY 2, 2024

The problem with buyer’s markets is that sellers can often wait — and it seems many have. The question today is not how long Musk lasts, but how long Yaccarino lasts. The bloom comes off the consumption pricing rose. The barbarians at the gate are back. Partial hit. New technology (e.g., Hook ) will help.

AI Search 109

AI Search Technical Review Technical Advisors ChatGPT 109

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? You’ve done the hard work of building a product or a specific feature that people want. In this blog post, you’ll learn everything about go-to-market strategies. What is a go-to-market (GTM) strategy?

Strategy 81

Strategy Marketing SaaS Customer Lifetime Value 81

User Pilot

MAY 30, 2023

Understanding how to choose CDP vendors that help you harness data, make the most of the insights you gather, and drive growth is a tricky challenge. Figure out your technical constraints, and finally prioritize ‘must have’ features: your choice should now be obvious! Let’s get into it!

Azure 89

Azure Government Marketplace as a Service Data 89

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

SaaS Payments 69

SaaS Payments Marketing Payment Solutions SaaS 69

SaaStr

MAY 27, 2020

Whatever it is, the way you tell your story online can make all the difference. And as you’ll notice, all the way from middle of January to middle of February, the markets didn’t seem to notice. February 22nd, all of that changed and the markets plummeted. That has created a market bottom for now.

Technical Review 195

Technical Review Payment Services Payment Methods Development Team Review 195

User Pilot

JULY 22, 2023

Is this the right thing for you SaaS? How do you get started? In this guide, we’re going to show you how a land and expand strategy can help you grow your revenue generation from existing clients by deploying a foot-in-the-door approach with your sales team! What is a land and expand strategy?

Strategy 72

Strategy Sales Recruiting Customer Success Acquisition 72

Baremetrics

OCTOBER 8, 2021

Most online businesses use a customer relationship management ( CRM ) software package and/or payment processor to manage their billings because handling many customers across regions by hand is difficult, and in a competitive market there is no room for errors. For many SaaS enterprises, Stripe is the payment processor of choice.

Payment Services 96

Payment Services Payment Methods Payments SaaS Payments 96

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Define your marketing personas. Industry sector.

Startup 178

Startup Sales SaaS Systems Review 178

Intercom, Inc.

NOVEMBER 23, 2022

And today’s guest knows just how much it takes to make it work. In 2012, looking to build something of his own, Patrick founded ProfitWell , a suite of products to help SaaS companies grow by optimizing pricing, reducing churn, and getting accurate revenue reporting. Then, came integration.

Acquisition 118

Acquisition Payments Payment Methods Scale 118

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SaaStr

NOVEMBER 28, 2021

We’ve had some legendary SaaS greats over the years. From the very first episode with Tiago Paiva, Founder, and CEO of now $10B Talkdesk to Mark Roberge, our most downloaded podcast episode of all time , our podcast has been host to the very best in SaaS since 2016. You never get to spend less time in sales as a SaaS CEO.

Scale 189

Scale Sales Hiring Sales Recruiting Scaling 189

Totango

MARCH 16, 2021

How journeys differ for B2B and B2C customers. How to analyze your customer journey. How to optimize it for maximum client satisfaction and retention. To understand the difference between B2B vs. A customer journey map charts the stages your customer progresses through during the course of their relationship with you.

B2C 117

B2C B2B Acquisition Retention 117

Intercom, Inc.

JUNE 6, 2019

But how do you decide when to build an app for your product and what platforms to invest in? I invited Liam Boogar-Azoulay who heads up marketing at MadKudu to share his experience. So I wanted to hear why that strategy makes sense for MadKudu and his advice for other teams thinking about building apps for their product.

Scale 190

Scale Branding Underperforming Technical Team Enterprise 190

OpenView Labs

NOVEMBER 16, 2021

For software-as-a-service (SaaS) companies, successfully achieving rapid growth and sustainable profitability is anything but simple. Before they know it, analysis paralysis sets in, and they find themselves consumed by a virtual alphabet soup of SaaS metrics and corresponding acronyms (CAC, ARR, ACV, LTV, to name a few). Churn Rates.

Benchmarks 71

Benchmarks Scale Metrics Sales Recruiting 71

Chaotic Flow

JULY 9, 2013

SaaS marketing professionals know that customer acquisition is the name of the game. What they generally don’t know is that sustainable SaaS growth requires accelerating customer acquisition. Your SaaS marketing strategy must aim to acquire more customers, faster. Otherwise, churn wins and you stop growing.

Acquisition 170

Acquisition Marketing SaaS Customer Lifetime Value 170

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. – lie beyond the realms of this article but one thing is clear: this market is HUGE. What is a marketing technology stack?

Technical Review 223

Technical Review Technology Scale Marketing 223

Practical Advice on SaaS marketing

MAY 13, 2017

I’m a fan of marketing automation. I can’t imagine handling my email newsletter, my website, or my blog without automation. And for companies that send out emails and track responses from thousands of prospective customers, solutions that automate those and other marketing functions are indispensable. Don’t get me wrong.

Marketing 100

Marketing Outsourced Development Acquisition Subscription 100

Point Nine Land

JUNE 18, 2023

Everything you always wanted to know about cohort analysis (but were afraid to ask) Back in 2012, I wrote a blog post titled “Know your user cohorts” , which began like this: “One of the most important tools to better understand the usage of a web application — or a service, a game or a mobile app, it doesn’t matter — is a cohort analysis.

SaaS Payments 128

SaaS Payments Payment Services Payments SaaS 128

Chargify

AUGUST 6, 2019

In this series, we will take a closer look at wildly successful companies to better understand how they got to where they are today. We will analyze both their mistakes and their victories to draw lessons that you can apply to your business. The inbound marketing cult. Welcome to the Subscription Rockstars series!

Subscription 40

Subscription Payment Features Revenue Software Review 40