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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. If so, you’re in the right place!

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How to Create Your Own Influencer Media Kit (+ Examples from Influencers)

Buffer Resources

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  Ayomi would know — she landed her first deal with only 2,000 TikTok followers.   Enter: a media kit.   What is an influencer media kit?

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Conversion Funnel Leaks: Types + Ways to Identify And Fix Them

User Pilot

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. How to identify a conversion funnel leak: Conduct feedback surveys and pair the results with actionable data from session replays, funnel , path , and heatmap analysis. Run landing page tests to improve marketing funnel conversion.

Scale 105
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Step-by-Step Process for Performing a CRO Audit: 8 Steps

User Pilot

Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. Book a demo now and see how you can use our tool to conduct in-app user behavior analysis, segment users for personalized experiences, and A/B test your hypotheses to see what works.

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Copy or Design: What’s More Important to Your Landing Page Success?

Unbounce

If you’re a time-strapped marketer, you probably often ask yourself: “Should I spend more time perfecting the written copy or tweaking the visual design of my landing page?” ” Designing a landing page can be daunting. But just how important is design? How Did We Get Our Data?

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The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

There are many new tactics and tools out there that can help you create marketing material that’ll lure and hook your online customers —and we’ve reeled in seven helpful posts that cover them here. Here’s how we’ll use ‘em in 2022. More privacy regulations are on the horizon—here’s how to pivot your paid advertising strategy.

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Customer Journey Insights: What Are They and How to Collect Them?

User Pilot

Customer journey insights enable marketing, product, design, and customer success teams to make informed decisions and create better customer experiences. How they are linked to customer journey analysis and customer journey mapping. How to extract and use them to optimize the customer journey.

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