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The Founder’s Null Hypothesis

Tom Tunguz

But they have added a twist to the Lean Startup process I call the Founder’s Null Hypothesis. Here’s how it works: First, this entrepreneur assumes each of his ideas will fail - the null hypothesis. He and his co-founder want to test their way to success with the Lean Startup Model.

Startup 100
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The Identity Crisis Facing Open Source Companies in the Cloud

Tom Tunguz

The Venn diagram intersection of those skill sets is a null set. Building an on-prem company means hiring field sales teams, solutions architects, field marketers. aaS companies demand a different set of acronyms: SRE (site reliability engineers) and PLG (product-led growth) marketers.

Cloud 279
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A/B Testing Analytics: Definition, Process, and Examples

User Pilot

These steps involve: Forming a hypothesis by creating a clear, specific, and measurable statement to test—including null and alternative hypotheses. However, for A/B testing , there needs to be a null and alternative hypothesis. A null hypothesis is a claim that we’re trying to disprove.

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Building an API for powerful customer data analysis

Intercom, Inc.

field": "phone", "operator": "!=", "value": null. }. ]. }. }. "field": "custom_attributes.lead_score", "operator": ">", "value": 80. }, {. field": "location_data.country_name", "operator": "=", "value": “United States”. }, {. Achieving impact with context.

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How FastSpring’s Proforma Invoice API Automates Subscription Renewals, Upgrades, and Add-Ons to Maximize Revenue

FastSpring

. " quantity " : 5 , " nextChargeDate " : " 4/6/24 " , " nextChargeAmount " : 85.00 // $50 for Standard + $35 for Support Module. }, " items " : [ { " product " : " Standard Subscription " , " quantity " : 5 , " price " : 10.00 , (..)

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Correlation vs. Causation: Difference, Example, Process, and More

User Pilot

In the checklist example, our null hypothesis would be that there’s no causal relationship between checklist completion and premium conversion, while the alternative hypothesis would be that there is a relationship between them. Correlation vs causation: Alternative and null hypotheses.

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13 A/B Testing Mistakes And How to Fix Them

User Pilot

How to fix this: To avoid this mistake, start with understanding the difference between a typical A/B test that simply compares one variable against null and multivariate tests where you’re analyzing multiple items. Sometimes, a multivariate test is the best for your hypothesis and the results you seek to achieve.