SaaStr

MARCH 18, 2025

” – Colin Jones, CRO Emeritus at Wiz You may have seen the news that Google is making its biggest acquisition — by far — of Cloud and SaaS security leader Wiz for a stunning $32 Billion (!). This practical, observable metric drove more decision-making than sophisticated dashboards or forecasting models.

Scale 185

Scale Sales Hiring Scaling Headcount 185

SaaStr

OCTOBER 23, 2024

Jason starts with the meta-question we’ve been asking a lot of SaaS leaders lately ( Klaviyo , ZoomInfo ) — ‘are we in a downturn?’ Going Long We’ve written before on the power of going long in SaaS. in revenue. Are We In a Downturn? How do you do it in practicality? You have to know your why.

SMB 307

SMB Payment Services Payments Payment Methods 307

Tom Tunguz

SEPTEMBER 16, 2017

How much should a SaaS startup invest in sales and marketing at different stages of the business? Another way to answer this question is to use at Pacific Crest’s SaaS survey to build a bottoms up model. For our explosively fast-growing SaaS company, we invest 384% of revenue in sales and marketing in the first year.

Investment 274

Investment Startup Marketing Sales 274

SaaStr

JULY 25, 2022

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Pricing is the most routinely under-optimized lever in SaaS.”.

Pricing 274

Pricing Strategy SaaS Forecasting 274

SaaStr

MARCH 12, 2025

About Dave Kellogg Dave Kellogg brings a rare combination of marketing and executive leadership experience to his analysis of SaaS businesses. You assembled a talented team, built an amazing product, and established a growing SaaS business. But here’s the reality check: this is completely normal in SaaS.

Sales Hiring 202

Sales Hiring Marketing Technical Review Underperforming Technical Team 202

TechEmpower SaaS

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. cto , infotech , innovation , product , project , saas

Generative AI 443

Generative AI CTO Hire AI Sales Recruiting 443

SaaStr

MARCH 27, 2023

Capchase Co-Founder & CEO Miquel Fernandez and 01 Advisors VP Kristen Clifford use data to show us what differentiates the best SaaS companies from the rest. The top SaaS companies are growing really fast, roughly at twice the rate of their peers. As a refresher, the rule of 40 is a measure of sustainable growth for SaaS companies.

SaaS Payments 246

SaaS Payments Technical Review Software Review Venture Capital 246

SaaStr

DECEMBER 25, 2023

G2 had us back for another great deep dive on just where SaaS investing is there days, and it was a great panel: Accel Partner Arun Mathew Inspired Capital Founder & Managing Partner Alexa von Tobel Salesforce Ventures Managing Partner Paul Drews and Jason Lemkin! Are things any better in venture than twelve months ago?

B2B 282

B2B Investment Venture Capital SaaS 282

SaaStr

SEPTEMBER 28, 2023

In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterprise ready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion. That’s unheard of in other SaaS categories. 50% of SaaS sales are outside of North America.

Enterprise readiness 283

Enterprise readiness Payment Solutions Enterprise Payments 283

Sales Hacker

FEBRUARY 7, 2025

SaaS pricing isn’t static – it’s a living strategy that grows with your company. From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn.

Pricing 104

Pricing Scale SaaS Technical Review 104

Clouded Judgement

MARCH 7, 2025

This week, we saw an economic forecast predict Q1 GDP to shrink nearly 3%. You can see in the graph below just how quickly these economic forecasts have changed. The promise of SaaS is that growth in the early years leads to profits in the mature years. Last week the projection was (1.5%). A month ago it was +3.9%.

Cloud 159

Cloud Forecasting Payment Features Subscription 159

SaaStr

DECEMBER 13, 2023

Dave Kellogg, EIR at Balderton Capital and 25-year C-level veteran, shares the top 14 signs that you have a SaaS metrics problem, the five reasons those symptoms exist, and a SaaS metrics maturity model with five layers to help you move the needle at every stage. The 15 Types of Misuse and Abuse of SaaS Metrics #1: Bludgeoning.

Metrics 339

Metrics Sales Hiring Benchmarks SaaS 339

SaaStr

NOVEMBER 16, 2020

But SaaS is a journey. Because in SaaS, there sort of should never be a Hard Miss if you have it truly dialed in after $2-$3m in ARR or so. Re-forecast cash — and Come Up With an Action Plan. Do a new forecast. Do not stick with the old forecast. They don’t re-forecast cash properly or their ZCD.

Scale 343

Scale Forecasting Consulting Revenue 343

Sage Intacct

JUNE 28, 2022

Even for seasoned SaaS CFOs that have been in the subscription revenue sector for years, reporting and forecasting can be daunting processes. Not to mention the tight deadlines finance teams frequently operate under.

Forecasting 129

Forecasting Finance Payment Features Subscription 129

Kellblog

APRIL 29, 2021

This is the second in a three-part series focused on forecasting and pipeline. In part I , we examined triangulation forecasts with a detailed example. For example, by week 12, the only deals still forecast within the quarter should be very high quality. If you have a pipeline of $7,000, a plan of $3,900, and coverage of 2.2x

Forecasting 143

Forecasting Scale Benchmarks Pricing 143

SaaStr

DECEMBER 13, 2020

The past 7 years I’ve had a chance to observe a lot of SaaS founders, as an investor, as an advisor and more … and the vast majority I’ve worked with have in the end just killed it. Everyone in SaaS — everyone — ends up with a rough quarter. Gone on to bigger and better things. Many are just getting going.

Forecasting 358

Forecasting Communication SaaS Investment 358

SaaStr

JULY 18, 2022

So Gartner has its latest report out on worldwide IT forecasts, taking into account inflation, the Ukraine invasion, current effects, and other volatility today. While hardware changes are coming in lower than expected, for SaaS and software overall — times are still very good. in 2023, up from 9.6% Go forth and conquer!!

Venture Capital 347

Venture Capital Software Cloud Forecasting 347

SaaStr

MARCH 13, 2020

Calmly re-forecast for the year based on a bottoms-up analysis (e.g., Just “cutting the burn” or freezing hiring isn’t a real, re-forecasted plan. Folks in SaaS that were CEOs and execs in ’08-’09 have seen some of this before. But it might end up being pretty similar in SaaS.

Sales Hiring 321

Sales Hiring Forecasting Enterprise Metrics 321

SaaStr

JUNE 7, 2019

With thousands of new startups emerging everyday and the average turnover rate for business applications trending at 39% annually, the SaaS industry couldn’t be more competitive. Despite the hyper competition, many SaaS providers take their organization’s payment processing experience for granted. Securing payments.

SaaS Payments 234

SaaS Payments Payment Services Payment Methods Payment Solutions 234

SaaStr

NOVEMBER 8, 2021

Relative to any other sector, the SaaS industry is uniquely transparent. In my opinion, the most informative and useful SaaS content “speaks for itself” and is well suited for future reference. Bonus: More SaaS “Rule of 40” Data. Full Session YouTube. Full YouTube Session. The much lower R-squared (0.22

Scale 354

Scale Forecasting Cloud Pricing 354

SaaStr

AUGUST 5, 2024

They’re expected to back up forecasts and gut feelings with data. Build a value narrative A health score A forecast Keep reading to learn how to achieve this if you have best-in-class data and how to do it if you’re not there yet. #1: If You Have Access to Data Your data-driven health score will dynamically inform your forecast.

Scale 284

Scale Customer Success Scaling Revenue 284

Clouded Judgement

JULY 16, 2024

With embedded applied AI and machine learning technologies built specifically for Finance, our platform automates and streamlines workflows, accelerates analysis and improves forecast accuracy, equipping the Office of the CFO to report on, predict and guide business performance. Financial and Operational Planning and Analysis.

Benchmarks 298

Benchmarks Data Machine Learning Artificial Intelligence 298

Sales Enablement, SaaS and Growth

JUNE 7, 2025

My goal was to help GTM teams model their funnel stages, simulate conversion rates, and forecast revenue outcomes in real time. I used Lovable to create the app, and it can be seen below: Marketing & Sales Funnel Calculator The Brief I built a dynamic marketing and sales funnel calculator using Lovable , an AI-powered no-code app builder.

Sales Funnel 130

Sales Funnel Artificial Intelligence Marketing Sales 130

Clouded Judgement

JANUARY 24, 2025

It might also boost sales forecasting accuracy by using your enterprise’s historical transaction data to predict future trends more reliably. The promise of SaaS is that growth in the early years leads to profits in the mature years. The pace of innovation is crazy at the leading AI labs, so I wouldn’t count this out!

Enterprise 159

Enterprise AI Cloud Artificial Intelligence 159

SaaStr

OCTOBER 30, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: SaaS Multiples Are Down 75% From a Year Ago. Gartner: Business Software Spend Still Forecast to Rise 11.3% The Simple Reason Startups That Just Raised $100s of Millions Are Doing Layoffs. Customers Love a Good Product Roadmap Review.

Sales Recruiting 301

Sales Recruiting CTO Compensation Software Review 301

SaaStr

OCTOBER 6, 2023

So how are the top SaaS and Cloud companies doing in 2023? Their top 100 SaaS and Cloud companies — the “Cloud 100” — are almost all at $100m+ ARR, and growing on average 55% year-over-year. Still, averages are good to give us all a sense of overall “macro” impacts in SaaS.

Cloud 288

Cloud Forecasting Retention SaaS 288

Sage Intacct

FEBRUARY 21, 2023

When the market goes south, you need to have your forecasting and reporting capabilities dialed in more strongly than ever. Forecasting will help you analyze the impact of different plans and decisions before you commit to them.

Forecasting 98

Forecasting SaaS Marketing Leadership 98

Tom Tunguz

JANUARY 31, 2021

And as anyone who operates a SaaS company knows, these businesses compound. Let’s assume this hypothetical company planned using 80% (average) but achieved only 50% (median). The company would hire about 40% fewer account executives than they would need to achieve their plan. A much better year next year compounds over and over.

Forecasting 168

Forecasting Sales Hiring Headcount Finance 168

SaaStr

JULY 13, 2022

SaaS is a fast-paced industry. Only go-getters survive in the SaaS marketplace. If you ask a SaaS founder the most crucial metric for his sales pipeline, they’ll likely say MRR. However, the revenue forecast accuracy and the realization of that revenue each month are more important. Mistake 4: The lack of enablement .

Scale 283

Scale Sales Hiring Revenue Marketplace as a Service 283

Clouded Judgement

SEPTEMBER 13, 2024

Generally, software companies follow a beat-and-raise model in their forecasts. The interpretation of this could be one of several things: 1) companies are remaining conservative in their forecasts, 2) selling conditions have worsened slightly, or 3) beat-and-raise scenarios are simply becoming harder to achieve. the guidance) changes.

Cloud 254

Cloud Forecasting Metrics Payment Features 254

Incredo

JANUARY 14, 2020

What just happened is that you entered another SaaS company’s sales funnel. And after a few days they will ask you to try their software for free. If you read our today’s post, you’ll know 1) how to setup your SaaS marketing funnel, 2) what stages to include, and 3) how to get the most out of it.

Sales Funnel 239

Sales Funnel SaaS Sales Social Media 239

SaaStr

APRIL 28, 2022

Outreach , the first and only Sales Execution Platform, helps revenue teams bring intelligence to workflows, unlock full visibility across the entire revenue cycle, and commit their forecasts with confidence. We’ll see 2,500+ of the best SaaS founders, execs, and VCs June 7-8 at 2022 SaaStr Europa ! Grab tickets here.

Forecasting 273

Forecasting compliance Finance Cloud 273

SaaStr

AUGUST 10, 2022

Because deside the naysayers, the doom-and-gloomers, and more … many of the best in SaaS are growing as faster or faster than ever. And importantly — Atlassian sees and is currently forecasting no slowdown. Another blow-out quarter for Atlassian, and really a blow-out year for this Cloud and SaaS leader.

Scale 283

Scale Headcount Cloud Forecasting 283

SaaStr

AUGUST 26, 2024

With so much change in SaaS, Cloud, and AI the past few years, it’s albeit become much harder to predict so many things — including how events will go. We’re so close now to the 2024 SaaStr Annual!! The 10th Annual!! But the good news is attendance for this year’s Annual is already running at 105% of last year !

Benchmarks 293

Benchmarks Finance Business Model Forecasting 293

SaaStr

JUNE 22, 2023

Rattle gives revenue leaders control over their business with intelligent real-time alerts that unlock actionable insights, drive collaboration and alignment, and improve forecast accuracy. Update your revenue data from anywhere, all within Slack or MS Teams.

Scale 244

Scale Banking compliance Forecasting 244

SaaStr

DECEMBER 12, 2023

Let’s look at common mistakes in SaaS GTM playbooks and what to focus on instead. Step 4: Align Your Sales Process to the Buyer’s Journey This is where the importance of managing pipeline and forecasting comes into play. The seller needs to know what they’re doing, but you want to forecast based on if a buyer is taking action.

Forecasting 293

Forecasting Point of Sale Technical Review SMB 293

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. This includes real-time bank connectivity, treasury forecasting, payment automation and automated accounting and reconciliation with e.g. ERPs. Check that out here.

Payments 278

Payments Payment Services Payment Solutions Scale 278