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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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Maximize Revenue with the Customer Engagement Model

Subscription Flow

How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Simply put, subscriber engagement is a way of defining the degree of interaction, interest, and outright participation that the subscribers of a business have with the product and/or service that the business is offering.

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How Intercom is preparing for a return to the office

Intercom, Inc.

I’m also based in Dublin, and I manage our employee events program globally, as well as our food program and our community. ” What we did was we looked at the marketplace and identified three things that we wanted to capture. How are they going to manage when they’re doing interviews? Recreating social events.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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6 Strategies for “Magical” Sales and Marketing Alignment

Sales Hacker

When the customer journey isn’t well-orchestrated, Marketing and Sales can do serious damage in the marketplace. Here’s how it broke down: Marketing took on the work (and responsibility for) buyer personas, lead quality, and better positioning of Sales teams in the marketplace. Not the message, I am sure, they were meaning to send.

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How Dopple Is Defining an Emerging Market

FastSpring

Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. Full Interview: Audio Only Full Interview: Video [placeholder for Wistia] 3 Lessons From Justin’s Experience 1. It starts with self service. In the beginning, Justin explained, you can’t do it all.

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The SaaS Trust Crisis with Godard Abel (Video + Transcript)

SaaStr

The SaaS Trust Crisis is making it harder to market and sell software and services than ever before. Thanks to Jason Lemkin and the SaaStr Team for putting on this event in a very tough time. com, where we’re building, deleting software marketplace, we’re also seeing software booming. The situation is getting worse.