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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

And as the CEO of both Skillshot Media (a turnkey events production company for esports events) and Ghost Gaming (a “gaming lifestyle brand” that supports esports teams and gaming content creators such as Twitch streamers), he dives ever deeper into marketing to gamers and other gaming industry professionals.

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How Dopple Is Defining an Emerging Market

FastSpring

Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. Full Interview: Audio Only Full Interview: Video [placeholder for Wistia] 3 Lessons From Justin’s Experience 1. They have dimension, they have shape, they have personality. Or your customer base?

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. They’re shown based on specific audience targeting criteria such as demographics, interests, or retargeting events and show up in images and video.

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SaaS in Africa: 10 Things We Learned From Scaling to 1M Users (Video + Transcript)

SaaStr

I’m probably the most hated person in the room right now, but please indulge me. More than half of Kenya’s GDP is now transacted through a mobile, through arguably the most successful mobile banking and payment system called M-Pesa. They didn’t have any cell phone credit. I’ll go easy on you.

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How to Make User Acquisition Practically Free with Lambda School (Video + Transcript)

SaaStr

Lambda School trains people online to be software engineers. We put it online, $10,000, and we started talking to our customers. We taught a free class, got 7,000 people in the free class, and I started emailing everybody in that class individually, personalized emails, one by one, a thousand a day. We can quit our jobs.

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SaaStr Podcasts for the Week with Bernadette Nixon, Jay Snyder, Nick Mehta, Loren Padelford, and Jason Lemkin

SaaStr

Jay Snyder: Got hotspot on my phone, so hopefully we’ll hold still. We’ve got everything from self-service all the way up to the enterprise. So how we accomplish something at the enterprise level in a one to few or a one-to-one or a one to few is very different to how you would accomplish it in a self service model.

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Best Competitor Research Tools to Spy on the Competition

Neil Patel

Spying on your competitors can strengthen your position in the marketplace, but not without having three crucial factors in play: First, what are you looking for? Google Alerts Google Alerts is a free service offered by Google to keep you up-to-date on the latest news, conversations, and web content. Type in a website of your choice.