Sat.Feb 10, 2024 - Fri.Feb 16, 2024

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Category Creation and Community Building with Sri Ganesan

Predictable Revenue

Collin Stewart hosted the entrepreneurial mind of Sri Ganesan, the visionary behind Rocketlane, who shared game-changing insights The post Category Creation and Community Building with Sri Ganesan appeared first on Predictable Revenue.

Revenue 130
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Recruiting and Retaining the Right Executive Talent

Andreessen Horowitz

Please note that a version of the conversation was originally ran on the HR Heretics podcast. This transcript has been lightly edited for clarity. Key takeaways Write a MOC. A MOC document can help you prioritize what jobs you need an executive to do so you can hire against those needs. Leading by influence, not directive. Build trust with founders and then offer your own data-backed take on why a founder’s decision might not be the best decision they could make.

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7 Things to Do When You’re Struggling

SaaStr

Dear SaaStr: What’s Your Best Advice for Struggling Entrepreneurs? Having struggled a lot myself in the early days several times … just a few thoughts to summarize my learnings: 1. Get help & upgrade the team. This is the #1 thing you can do to move the needle. Don’t be ashamed to ask for help. Especially if you are struggling.

Startup 318
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Building a $20b Behemoth : Office Hours with Steven Goldfeder of Offchain Labs

Tom Tunguz

On February 23rd at 10am Pacific time, Office Hours will host Steven Goldfeder. Steven founded Offchain Labs, the company behind Arbitrum, a web3 project worth $21b as of this writing. Arbitrum is a L2, a layer 2, that sits atop Ethereum, improving its performance & cost to write transactions. Steven authored many of the seminal papers behind modern blockchains.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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12 Best Salesforce Integrations for Businesses in 2024

User Pilot

What are the best Salesforce integrations in 2024? In the article, we look at 12 solid contenders for this title, covering a few most common use cases: In-app user engagement Sales funnel management Customer support Analytics and reporting Marketing Collaboration and project management Let's dive right in! TL;DR Salesforce integrations connect the CRM with other platforms to enhance functionality, streamline operations, and improve data sharing.

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How to Create a Customer Profile: Key Steps for Targeted Marketing

Groove HQ

Many businesses “feel” that they know who their customers are. But do they? Sometimes it is operational blindness, other times it is poor preparation. But one thing is certain, if you are not constantly analyzing and polishing your customer profile, you are leaving money on the table. In this post, we will dive deep into […] The post How to Create a Customer Profile: Key Steps for Targeted Marketing appeared first on Groove Blog.

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GTM 81: Signal-Based Sales and Entering GTM 5.0 with Alexa Grabell

Sales Hacker

Alexa Grabell is the Co-Founder and CEO of Pocus. Pocus is mission control for your pipeline. Pocus brings together product usage and other intent signals (customer, community, marketing data) to surface top leads, enabling reps to act fast. Alexa’s passion for democratizing data for go-to-market teams began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.

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How to Harness the Power of Digital Market Dynamics for Product Innovation

Blulogix

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes. For businesses employing agile monetization strategies, particularly within the realm of subscription services, leveraging these dynamics for product innovation is not just an opportunity— itR

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Heartfelt Connections: The Power of Relationships in Business Success

Nimble - Sales

This Valentine’s Day, let’s celebrate a different yet essential aspect of our professional lives: networking! Successful businesses thrive on networks of relationships that are built over time, which are crucial for sparking new opportunities, forming partnerships, and driving growth. We’ve connected with industry experts who have shared their insights and personal takes on how effective […] The post Heartfelt Connections: The Power of Relationships in Business Success ap

Business 130
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The Next Evolution in Subscriptions and Recurring Payments

Rise to the next level of recurring revenue. Discover how recurring payments are reshaping industries beyond simple subscriptions, driving a $1.5 trillion market. Learn the crucial strategies for building scalable, secure, and seamless recurring payment infrastructure to boost customer retention and fuel growth.

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64% of You Are Growing Your Sales Teams in 2024

SaaStr

So layoffs still fill the headlines in 2024. Even now. I thought we’d be behind them by now, that the cuts were sort of a one-off. But now everyone is focused on getting more and more efficient. To $300k-$400k+ per employee at scale. So cuts continue. But don’t the headlines obscure what’s really happening, because they tend to shout out quieter trends.

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One of the Biggest Public Offerings in 20 Years

Tom Tunguz

The Bitcoin exchange-traded funds (ETFs) launched on January 12, about a month ago. On the first day, investors bought $655m & nearly $2b in the first three days. Since then, the figure has swelled to $4.6b. It’s not a fair comparison but for fun, we can compare the Bitcoin interest to the largest technology IPOs for a sense of scale. Company IPO Date Raised $B Facebook May-12 $16.0 Uber May-19 $8.1 Snap Mar-17 $3.9 Airbnb Dec-2 $3.5 Snowflake Sep-2 $3.4 DoorDash Dec-2 $3.4 Lyft Mar-19

Finance 281
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Clouded Judgement 2.16.24 - Jan Green Shoots + CPI

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now January Green Shoots A couple key software players have given us commentary in their Q4 earnings report (quarter ending December) that January (the first month of Q1) saw some green-shoots. Could this be the sign of a slow rebound?

Cloud 167
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How to Sell a Mobile App or Game Outside App Stores

FastSpring

Thanks to Tony Markov for contributing to this article! If you’re not sure how to sell an app direct to consumer (D2C) outside the app stores — or if you’re looking for a new way to monetize your mobile app or game — you may be wondering what options you have. Steep fees from platforms like the Apple App Store and Google Play can understandably cause game developers and app creators to look beyond the convenience and ubiquity of traditional app marketplaces, but restrictions from the platform pr

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What’s New in Apache Airflow® 3.0—And How Will It Reshape Your Data Workflows?

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. In 2024.

SaaStr

Reaching social media, tech press, and blog posts you’d think everything was about efficiency. Heck, the 5 Interesting Learning series on SaaStr is all about efficiency. And for many in SaaS, especially those that sell mainly to startups and tech, it’s often been a rough 2 years. With no more funding coming, and growth way down. So can you pay less these days?

Startup 316
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The Anatomy of Addictive Content

The Moz Blog

Discover the art of crafting irresistible content that grabs your readers' attention and guides them seamlessly toward conversion

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Integrated Payments vs. Payfac-as-a-Service: What Developers Need to Know

USIO

Introduction: In the ever-evolving landscape of financial technology, businesses are constantly seeking efficient and seamless ways to handle transactions. Two prominent solutions that have emerged in recent years are integrated payments and Payfac-as-a-Service. While both aim to simplify payment processes, understanding the nuances between the two is crucial for businesses to make informed decisions about which solution best suits their needs.

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Process Improvement for Sales Success

Predictable Revenue

Idaliz Ruelas, an Account Strategist at Predictable Revenue, at the forefront of transforming sales processes and improvements into results. The post Process Improvement for Sales Success appeared first on Predictable Revenue.

Sales 130
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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Customer Success In The Era Of Efficiency: A Deep Dive With ChurnZero, HubSpot and SaaStr

SaaStr

The landscape of customer success has been evolving rapidly. So much so that we seem to be releasing new content on customer success just about every week. Today we’re focusing on actionable insights you can use to drive down churn with customer success in today’s new era of SaaS efficiency. You Mon Tsang, CEO and co-founder of ChurnZero, Colleen O’Sullivan, VP of Integrated Customer Experience at Hubspot, and Jason Lemkin, SaaStr founder and CEO, give their take on where the custome

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How Volatile Are Search Results? — Whiteboard Friday

The Moz Blog

How volatile are organic search rankings day to day? Tom dives into data he captured using STAT to answer this question.

Data 140
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Virtual Data Rooms: The Unsung Hero of Biotech Financing

Andreessen Horowitz

The biotech industry is built on one of the cleanest go-to-market strategies in existence: if you make a safe drug that really works, patients are likely to receive it and payors are likely to pay for it. This simplicity is of course shrouded in the complexity of biology, and demands that biotech companies thoughtfully de-risk existential concerns throughout the drug development lifecycle.

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What You Need to Know About the TikTok Creativity Program

Buffer Resources

Whether you’ve just made your first $100 or crossed the $100,000 mark, monetization is an ever-evolving part of your journey as a creator, thanks to platforms constantly innovating new ways to pay – and TikTok is no exception. The platform introduced the TikTok Creativity Program to address issues with the (now defunct) TikTok Creator Fund, designed to reward creators for their high-quality and original content.

Payments 124
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A Strategic Roadmap for AI Integration in Software Testing

Implementing AI in software testing can accelerate release cycles, boost efficiency, and enhance software quality—but only with a clear strategy. This guide offers a step-by-step roadmap to help you evaluate readiness, strengthen infrastructure, upskill teams, and meet compliance needs. Discover how to automate up to 70% of testing tasks, enhance defect detection, and integrate AI into your CI/CD workflows without disrupting your SDLC.

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2024 Is The Year to Think About Buying Someone. Or Merging. At Least Think About It.

SaaStr

2024 is the year every founder think about an acquisition That doesn’t mean do one, but it does mean think about doing 1 that could move the needle. Valuations are somewhat down, but more importantly, folks are more rational than they have been in years. In 2021, no one wanted to sell. In 2022, no one knew what was going on. In 2023, it was all about cutting. 2024 isn’t easy for everyone.

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Why Building Links with Digital PR Is Hard — And That’s OK!

The Moz Blog

Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.

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Using AI to Coach Your Sales Team or Yourself

Sales Hacker

Join Jesse Williams, Founder of Stori, to learn how you can use messaging and positioning to actually impact your bottomline.

AI 121
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When is the Best Time to Post on YouTube? We Analyzed 1 Million Videos to Find Out

Buffer Resources

Summary We analyzed more than 1 million YouTube videos and YouTube Shorts to see which days and times get the highest views. You will learn Which days and times are generally best for posting YouTube videos and Shorts. The days and times that get the lowest views on YouTube. How to use analytics to figure out the best time to reach your specific audience.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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An AI Deep Dive with Lightspeed and Typeface: Embracing the Potential, Addressing the Challenges

SaaStr

Alex Kayyal and Julie Kainz, Partners at Lightspeed, shared at SaaStr Annual a framework they developed around how to think about this new era of Artificial Intelligence in SaaS, what opportunities are out there for startups, and how to think about incumbents. Together with Abhay Parasnis, founder and CEO of Typeface, they chat about what it looks like to be a builder at the forefront of Generative AI.

AI 288
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Startup Century: A New Book on Technology Policy by Balderton’s James Wise

Kellblog

Today is the US launch of Startup Century , a new (and debut) book by Balderton partner James Wise. The book’s subtitle provides a great clue to its content:  why we’re all becoming entrepreneurs — and how to make it work for everyone. This is neither a how-to book on building startups nor self-interested VC propaganda designed to foster more startup activity.

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Use These 4 Sales Email Strategies to Break Through the Noise

Sales Hacker

“Let’s say there are 251 working days this year. If your reps have $1M quota, then every day is worth $4,000 in revenue. Every minute that goes by off-target is $8.30 unbooked, unearned, and unrealized.” – Robert McLaws (Founder & CEO of BurnRate). When you break the value of each day and even each minute down, it’s easier to realize how intentional time needs to be spent in order to hit quota.