PREACH – a framework for perfecting your customer support tone
Intercom, Inc.
OCTOBER 10, 2018
Often in life, it’s not what you say but how you say it that makes all the difference. This is even more true in a customer support conversation, so getting your company’s tone just right is incredibly important. Once you’ve figured out how you speak to your customers , the next challenge is getting your team aligned for a consistent experience. At Intercom we strive to maintain a high caliber of customer support, and we do this with a peer review system, where every member of our Support team c
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