Sat.Oct 12, 2019 - Fri.Oct 18, 2019

How pricing strategy helps shape your entire business model

Inside Intercom

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes.

Design and Open Source: A Potentially Powerful Combination

Tom Tunguz

We are very excited about open source software. Open source is a powerful distribution mechanism to get software and people’s hands early and easily. In an era where SaaS customer acquisition cost increases monotonically , open source can be a powerful antidote. The other area that we are spending time in is open source at the application tier. Mattermost is our latest investment there, and we continue to look for others.

Startup sales: Should you sell the future vision or the current reality of your product?

As a founder, you have a vision for the potential of your startup. You have a successful company with a team of amazing people. You’re working on an awesome product that solves your customers' needs better than anything else in the marketplace, and your customers love you.

Average churn rate for SaaS: What is a good churn rate?


It’s the question on every SaaS founder’s lips: Is my churn rate too high? While it might sound like a simple question on the surface, the answer is anything but. A “good” churn rate for one company might be terrible for another.

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Driving Discovery and Experimentation in your Organization

Speaker: Teresa Torres, Product Discovery Coach, Product Talk, David Bland, Founder and CEO, Precoil, and Hope Gurion, Product Coach and Advisor, Fearless Product LLC

If you want to build what matters, you can't move forward blindly. But to make progress, you can't let things slow to a crawl while you focus resources on gathering data. This is where continuous discovery and experimentation come in. Join Teresa Torres (Product Discovery Coach, Product Talk), David Bland (Founder, Precoil), and Hope Gurion (Product Coach and Advisor, Fearless Product) in a panel discussion as they cover how - and why - to build a culture of discovery and experimentation in your organization.

Silos-in-the-Enterprise: Good. But Not All They Are Cracked Up to Be.


Just a few years ago, as the next generation of SaaS companies were beginning to scale, the idea of building a Big or Biggish SaaS Company using Silos-in-the-Enterprise was all the rage. For many it still is. But there are a lot of flaws to this thinking it’s worth taking a look at.

More Trending

Rise of the subscription economy – and what that means for your pocket


This story was first published on by technology reporter Laurence Dodds. The faster earnings fall, the better off […]. The post Rise of the subscription economy – and what that means for your pocket appeared first on Zuora

Churn Monster: Know-It-All Customer


Churn Monster #14: Know-It-All Customer. . Hi churn fighters! We have a new churn monster to introduce to you today – a Know-It-All customer.

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6 Ways Your SaaS Company can Have Award-Winning Customer Support


Customer support has always been important in the SaaS industry, but its importance is only growing. . Customers expect more authenticity in their relationships with the companies they do business with — and excellent customer support is perhaps the most critical component of customer relationships.

What the Future of Sales Onboarding Looks Like (SaaS Sales)

Sales Hacker

Many sales leaders think their onboarding process stinks… . And it’s true. . According to Bridge Group, 26% of sales leaders list ramping new reps as their top concern. Yet 3 out of 5 reps will not fully ramp for seven months.

The Magic of Intent: Start Knowing The Goals of Your Users

Speaker: Terhi Hanninen, Senior Product Manager, Zalando, and Dr. Franziska Roth, Senior User Researcher, Zalando

It's important to know your users - what are their preferences, pain points, ultimate goals? With user research and usage data, you can get a great idea of how your users act. The tricky part is, very few users reliably act the same way every time they use your product. Join Terhi Hanninen, Senior Product Manager, and Dr. Franziska Roth, Senior User Researcher at Zalando, as they explain how they were able to reach a new level of user understanding - by taking their user research and segmenting their users by point-in-time intent. You'll leave with a strategy to change how your product team, and organization at large, understands your users.

5 Effective Things We Did to Move Upmarket and Built Pipeline with Mapistry (Video + Transcript)


Lots of us fantasize about moving upmarket, but are unsure of how to get started, is it just a matter of hiring a team of SDRs and getting them to hit the phones?

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How to Understand and Act On Your A/B Test Results

The Daily Egg

You’ve reached article 4 in our A/B testing series.


2019 SAAS Private Survey Results- Part 1

For Entrepreneurs with David Skok

For the seventh year in a row, we’re proud to work with KBCM Technology Group (formerly Pacific Crest Securities) to share results from a survey of ~424 private SaaS companies. Thank you to the readers of forEntrepreneurs who participated in taking the survey!

Other Surprising Truths About Rep Coaching


I was thrilled when the InsightSquared team asked me to guest post on their blog. I loved presenting at Ramp 2019 , and am excited to continue sharing all of the best practices we learn from our customers here at

Encouraging Innovation in an Established Product Culture

Speaker: Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies

Innovation is both a process and an outcome. The best way to begin innovating your products is by innovating your internal process. We'll explore the challenges, solutions, and hands-on techniques for becoming a successful "agent of change" within a well-established product culture. We'll examine the importance of UX and user-centric feature analysis, the adaptation of Agile Methodologies to the creative process, as well as a way to drive successful culture change for setting expectations and winning approvals with cross-functional stakeholders. Innovation and Leadership go hand in hand. Join Richard Cardran, Chief Creative Officer and VP Strategy, HIA Technologies, as we assess some case studies to see how to lead with a clear strategy well-defined tactics, and an unbiased understanding of the fundamental question: "why are you innovating?"

Should You Sell Your Company? A Great SaaStr Podcast with Salesforce Essentials


Salesforce Essentials and came by SaaStr HQ and did a pretty unique podcast interview with me. We talked a lot about exits. About selling your company, lessons learned, and what the journey of selling a company really all means.

What’s typical commission for SaaS salesperson? [Really 10%?]


Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?”

Swimming upstream: how Proposify went from selling self serve deals to working with enterprise clients with CEO Kyle Racki

Predictable Revenue

Enterprise deals are tough, long, and require a robust product to compete. Find out how Proposify went from selling self serve deals to working with enterprise clients.

State of Play: Six Trends Revolutionizing Games

Andreessen Horowitz

Games have come a long way since Pong. Consisting of a single white pixel bouncing across the screen—a crude simulation of table tennis—the 1972 arcade classic was the nascent gaming industry’s first hit.

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Embedding Operational Reports: Everything Product Managers Should Know

Speaker: Dean Yao, Sr. Director of Product Marketing, Logi Analytics

Businesses are run with analytics - but companies continue to struggle with interpreting, analyzing, and distributing data. Operational reports help get information to the people who need it most, in formats they understand, and in a timeframe that matters. Join the webinar to learn how embedding operational reports can give your users a precisely formatted, ready-to-analyze view of their operational activities. World-class software teams are embedding operational reports to empower end users with interactive data visualizations, detailed information, and highly precise formats that can be shared via email, PDF, print, or online.

Should you be attending the SaaStr 2020 CXO Summit?


Are you a company with $20 ARR or more? Perhaps this is the SaaStr event you haven’t (but should’ve heard of) This year, SaaStr is hosting it’s first-ever SaaStr CXO Summit. We’ll be bringing 150+ CIOs, CDOs, CMOs, and 200+ top SaaS and Cloud CEOs.

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What’s typical commission for SaaS salesperson? [Really 10%?]


Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?”

On Humility and Making Better Decisions

Tom Tunguz

Daniel Kahneman features on the latest Farnam Street podcast and it’s a surprising episode. Kahneman wrote Thinking Fast and Slow. I admire Kahneman a great deal. Not for his Nobel or for his work, which are both impressive, but for his humility. Some of the key tenets of Kahneman’s work in his famous book were disproved. And he owned up to it , both in print and on the podcast. That’s the hallmark of someone with great integrity, and it’s a sign to trust someone more.

The Truth About Gamification (The Good, the Bad, & the Ugly)

Sales Hacker


Your 2-Part Metrics Audit for High-Value Products

Speaker: Sam McAfee, Product Development Consultant, Startup Patterns

You know what they say: what's measured improves. As product managers we're in a golden age of being able to get all sorts of metrics and run all sorts of experiments. But what are your measurements and analytics focused on? Are they really truly objective? Do they contribute to the ultimate vision of your product? And is everybody clear on that vision? Join Sam McAfee, Product Development Consultant, as he takes you through a two-part measurement audit. First, you'll learn how to make sure your measurements actually align with your product strategy. And second, you'll learn how to evaluate your culture of using measurements, so future experiments will more consistently provide high-value results.

What does a business co-founder do while the technical co-founders are programming?


Here’s what I did: Recruited a bunch of the rest of the team. Raised the Series A. Closed the initial customers. Got PR in TechCrunch and 20+ other pubs. Spoke at any event that would have me. Handled all the legal, finance, office, and related G&A issues.

Drop the poker face: Why salespeople need to embrace authenticity

Inside Intercom

I’m a crappy poker player and always have been. Part of the reason for this is I’m easy to read. For a long time, I thought my inability to bluff would hamstring me in sales, but now I see it differently. I’ve come to view authenticity as a kind of sales superpower.


Andreessen Horowitz

It could all be so simple, but you had to make it hard. Lauryn Hill, “X-Factor”. Almost every company has more data about their business than ever before, but very few are smarter for it. It turns out that radically … The post Sisu appeared first on Andreessen Horowitz

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Driving a Kick-Ass Coaching Culture: Dispelling Myths & Adopting Best Practices

Sales Hacker

The post Driving a Kick-Ass Coaching Culture: Dispelling Myths & Adopting Best Practices appeared first on Sales Hacker. Chorus Marquee Partner Sales Enablement Webinars

Measure the Immeasurable: Beyond Vanity Metrics

Speaker: Sari Harrison, Product Management Instructor, Product School

As a product manager, it's your job to realize your product’s vision by executing your chosen strategy. It’s also your job to deliver value to the business. Ultimately, these two outcomes are aligned so the temptation is to focus primarily on business metrics. Doing this can cause you to lose focus on the real value you are trying to achieve, in favor of moving the vanity metrics such as launches and time spent. Join Sari Harrison, Product Management Instructor at Product School, as she explains how to use immeasurable success criteria along with your more standard KPIs to deliver products that don't just get used a lot, but deliver real value.