July, 2023

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Why Your Startup Needs a Fractional CTO – TechEmpower

TechEmpower SaaS

A Fractional CTO bridges the gap between founders and developers to help keep your tech strategy aligned with your business goals. This helps your startup stay agile and competitive in a fast-paced marketplace.

CTO Hire 975
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Dear SaaStr: Does Having a Board of Advisors Increase Your Chances of Getting Funding?

SaaStr

Dear SaaStr: Does Having a Board of Advisors Increase Your Chances of Getting Funding? No. Or maybe — only barely, a tiny bit. It does show you are hustling, if the advisors are truly great. If you get Eric Yuan or Marc Benioff to be an active advisor — well, then, you get some more attention. But that’s about it. They aren’t on the management team, they aren’t selling or building product or running a growth playbook.

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There is No Such Thing as Series A Metrics

Tom Tunguz

In There’s No Such Thing as Series A Metrics , Charles Hudson explains that there is no magic milestone to raise a Series A. In this environment, I agree. The $1m ARR figure used to hold in 2018 & early 2019. But the data shows how much the market differs from a few years ago. Series A round size standard deviation has grown by between 4-5x in 4 years.

Metrics 292
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53 Questions Developers Should Ask Innovators

TechEmpower SaaS

At TechEmpower, we frequently talk to startup founders, CEOs, product leaders, and other innovators about their next big tech initiative. It’s part of our job to ask questions about their plans, challenge their assumptions, and suggest paths to success. The conversations are interesting and varied because they’re about new, exciting, different things.

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Airflow Best Practices for ETL/ELT Pipelines

Speaker: Kenten Danas, Senior Manager, Developer Relations

ETL and ELT are some of the most common data engineering use cases, but can come with challenges like scaling, connectivity to other systems, and dynamically adapting to changing data sources. Airflow is specifically designed for moving and transforming data in ETL/ELT pipelines, and new features in Airflow 3.0 like assets, backfills, and event-driven scheduling make orchestrating ETL/ELT pipelines easier than ever!

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Growave Review

The Daily Egg

Using multiple apps to market your Shopify store and engage shoppers is frustrating. Lucky for you, Growave consolidates a wide array of. The post Growave Review appeared first on The Daily Egg.

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A Breakdown of LinkedIn’s AI Assisted Growth Loop

Brian Balfour

In March, LinkedIn launched an AI assisted growth loop. Fareed Mosavat and I recorded a convo where we broke it down step by step. We were shocked when we looked up the stats. From March to June it went from generating 0 to 1M uniques per month according to Ahrefs and is on one of the steepest growth curves we’ve ever seen for a content loop. ?️ Note: Fareed and I are thinking about turning this type of convo into a podcast.

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5 Reasons to Actually Have Board Meetings (Updated)

SaaStr

I held off for many years on writing a post on Board Meetings. Why? Because every investor in the world writes lengthy posts on How to Have a Great Board Meeting. How to Have a Great Pre-Board Meeting. How to Have a Great Board Meeting Week. Etc. etc. etc. etc. VCs, once they have been doing it a while, basically become professional Board Members, and they write a lot about that.

Scale 284
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How Markets Value Software Companies in 2023

Tom Tunguz

In August of last year, public markets switched from valuing SaaS companies primarily on growth to primarily on profitability. In the past two months, high-flying software companies have seen 40-112% increases in valuation. I wondered if the public markets have begun to change the way they value these businesses. The answer is yes - if you’re a top quartile company.

Software 257
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Announcing: FastSpring Improves Its API Functionality With New API Log and Subscription Plan Change History API

FastSpring

New Subscription Plan Change History API Now Available to Businesses That Use FastSpring SaaS continues to grow at a rapid clip, and more than ever, we’re used to using subscriptions for a variety of services. We’re also aware of the need to understand what we’ve historically paid for our subscriptions and the changes we’ve made to those subscriptions over time.

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Build the Case: Quantify the Real Costs of In-House Testing and QA Gaps

Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.

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TestBox Review

The Daily Egg

You know how frustrating it can be to find the right software for your business. The process of going through free trial. The post TestBox Review appeared first on The Daily Egg.

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How LinkedIn’s Algorithm Works in 2023, According to The LinkedIn Team

Buffer Resources

LinkedIn’s algorithm has always been a bit of a mystery – until now. The algorithm recently underwent some key changes, and the team (through Dan Roth, editor-in-chief, and Alice Xiong, a product management director) sat down with Entrepreneur to explain them. In this article, we’ll highlight the key points from the team’s interview about the LinkedIn algorithm and share practical tips for applying this knowledge to your content.

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Clouded Judgement 7.28.23 - Optimization Cycles and Economy Update

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Busy week! Lots to unpack, I’ll hit on a couple of my favorite topics from this week below. AI = Data + Compute I’ll continue beating this drum, but we got two great quotes from Azure and AWS this week. Satya at Microsoft said “Every AI app starts with data and having a comprehensive data and analytics platform is more important than ever.”

Cloud 130
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Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS?

SaaStr

Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? My overly specific rough rule is about $20k in MRR. A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. It Wasn’t a Week Too Early. | SaaStr I.e., usually much, much earlier than you might think. Why? Assuming you are growing reasonably quick, a head of demand gen at even $20k in MRR can be accretive over the next 12 months.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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What the New Relic Sale Means for SaaS

Tom Tunguz

Earlier today, New Relic announced its sale to Francisco Partners & TPG for $6.5b. The acquisition is notable for two reasons. First, it accelerates the momentum within the technology buyout space. At its current pace, technology buyout volumes of venture-backed technology companies will tie or exceed the ten year high, charted in 2022 of about $20b.

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AI-Driven Sales Transformation with Daniel Faggella

Predictable Revenue

Collin Stewart meets Dan Fagella, from Emerj Artificial Intelligence Research, to discuss the implementation of AI for sales. The post AI-Driven Sales Transformation with Daniel Faggella appeared first on Predictable Revenue.

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MetaSlider Review

The Daily Egg

In an ever-growing landscape of sleek, attention-grabbing websites, it’s increasingly difficult to stand out from the crowd. And since eye-catching images, slideshows, The post MetaSlider Review appeared first on The Daily Egg.

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4 Research Methods to Find Unique Angles Outside The First Page of Google

Buffer Resources

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. For instance, I would look at the content ranking for a specific keyword and try to emulate it in my content. But, as I progressed, I realized a pattern. In addition to being similar to existing top pages, the content needed more expertise and unique perspectives.

AI Search 120
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Clouded Judgement 7.21.23 - Are Software Companies Bad Businesses?

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Are Software Companies Bad Businesses? There was some talk last week on the All-In podcast about software companies. Specifically Chamath said this: “From an OpEx perspective these businesses just suck. They don’t generate any free cash flow.” Quite the claim!

Cloud 130
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The Two Biggest Mistakes I Made As a Founder-CEO

SaaStr

Dear SaaStr: What Were the Biggest Mistakes You Made as a Founder-CEO? I’ve made so many, it’s hard to boil it down to two. But let’s focus on the earliest days, in Year 1. The biggest two mistakes I made as a founder-CEO in Year 1, I not only made once. I made them again twice, maybe thrice. They were: One, starting with too incomplete a management team.

SaaS 261
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Signs We've Touched the Bottom

Tom Tunguz

I’m watching public company earnings to identify early trends in the software market to inform startups’ plans for 2023. Yesterday, Microsoft & Google announced earnings. Amazon, Cloudflare, & Mongo announce soon. At last, we see a change in slope in the annual growth rates of the cloud services. Both Google & Microsoft announced growth rates in GCP & Azure that held steady from one quarter to the next.

Azure 238
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Fueling Sales Enablement with Case Studies with Joel Klettke

Predictable Revenue

Joel Klettke, from CaseStudyBuddy, joined to explore how you can build case studies effectively to ensure your sales team actually uses them. The post Fueling Sales Enablement with Case Studies with Joel Klettke appeared first on Predictable Revenue.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Duda Review

The Daily Egg

With tons of options on the market for building a website, it’s hard for any company to stand out. They all have. The post Duda Review appeared first on The Daily Egg.

Marketing 246
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How to Grow a Brand to Nearly 60k TikTok Followers

Buffer Resources

When did you last pay attention to a generic brand video that wasn’t for research purposes? If you’re anything like me, there are so many things fighting for your attention online that you have to be highly selective about what you give precious minutes, and those videos usually don’t make the cut. Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video.

Branding 117
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Clouded Judgement 7.7.23 - Hot Economy and Rising Rates

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Threads Meta’s Twitter alternative was released this week (Wednesday), and it appears to be a smashing success. Thursday was day 2 , and as of this writing (10pm on Thursday) there are 58m accounts already created.

Cloud 130
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Sales and Marketing Execs: Know the Product Cold Before You Start

SaaStr

So over the past few weeks I’ve had discussions with 3 good revenue leaders and execs and 2 marketing execs that either left their roles or were let go. None of these folks am I super close to, but all of them I’ve known just enough over time to know they are at least good. Great? I don’t know them well enough. But I do know they are good. Good enough to do well, make good money, and add real value in SaaS.

Marketing 261
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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What 70m Thread Users Mean for B2B Marketers

Tom Tunguz

Threads , Facebook’s newest social product & direct Twitter competitor, has surged to 70m monthly active users (MAU) as of this morning. What does that mean for B2B marketers? About 1350m users open the Instagram app every month. About 368m click on Twitter’s blue bird, 72% fewer. Threads, launched on July 5th, counts about 70m or about 20% the size of Twitter.

B2B 223
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Fueling Sales Enablement with Case Studies with Joel Klettke

Predictable Revenue

Joel Klettke, from CaseStudyBuddy, joined to explore how you can build case studies effectively to ensure your sales team actually uses them. The post Fueling Sales Enablement with Case Studies with Joel Klettke appeared first on Predictable Revenue.

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Koala Apps Review

The Daily Egg

Getting the edge over your Shopify competition is never a bad idea. Koala Apps has three products that help you get insider. The post Koala Apps Review appeared first on The Daily Egg.

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