December, 2019

SaaS security: how to protect user data as a SaaS | Profitwell

ProfitWell

Security is a primary concern in today’s SaaS market. In the past decade, there’s been a fundamental shift in how companies do business online, and many customers still don’t trust or understand the changes that have occurred. Building credibility as a cloud-based business is harder than ever.

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How To Keep Your Customers For a Decade. Or Longer.

SaaStr

Salesforce likes to talk about “Customers for Life”, and while that’s sort of catchy, it’s a little hard to grok what it really means. It finally sunk in for me a bit the other day.

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SaaS thank you page best practices to nurture and convert your leads (+6 examples)

Incredo

When your website visitors sign up for your newsletter, take a quiz or download a freebie, how do you thank them?

Do you know why your customers buy?

Practical Advice on SaaS marketing

If they’re doing their job, SaaS marketers can tell you how many leads they’re attracting, how many convert into paying customers, where the leads are coming from, and even how much they’re paying for them. That’s all useful information that should be collected in your CRM system.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Watch How We Go From $100,000 ARR to $1 Million ARR in 12 Months

Entrepreneur - SaaS

Follow our journey so that we can provide tips, techniques and tactics for upping your annual recurring revenue. Growth Strategies

More Trending

5 Predictions for 2020

Tom Tunguz

Here are my 5 predictions for 2020. The direct listing becomes the standard way for startups to go public in 2020. The idea has been proven by Slack and Spotify, and many others will follow. Most startups at IPO have plenty of cash and don't need to raise more in the public markets. The direct listing enables them to go public without raising capital. The M&A market continues to surge. Software M&A in 2019 reached about $170B up from $136B in 2018, up 25%.

The 14 Customer Retention Strategies You’ll Wish You’d Have Implemented A Year Ago

Baremetrics

I don’t know about you, but it pains me to see customers cancel. Every time I see the notification in Slack, I get a sick feeling in my stomach. Why are customers canceling? How do we reduce churn? What can we do to improve retention?

Lifecycle marketing: How to map it to your email campaigns

Vero

Think about your favorite brands. Whether it’s Nike, Apple, Disney, or Google, they all have something in common. They’ve built really strong relationships with their customers.

What’s it like building a company and seeing the first big sum of money come in?

SaaStr

Q: What’s it like building a company and seeing the first big sum of money come in? A few key milestones to me in SaaS really stood out: The first $50k deal. This might sound small today, but closing our first customer at $50,000 a year proven we had a viable business.

The North Star Playbook

Every product needs a North Star. In this guide, we will show you the metrics product managers need to tie product improvements to revenue impact. If you are looking for a more-focused, less-reactive way to work, this guide is for you.

How to Interpret and Use Clickmaps to Improve Your Website’s UX

The Daily Egg

To use the info in a clickmap to improve your website experience and effectiveness, you have to know how to interpret what you see. The post How to Interpret and Use Clickmaps to Improve Your Website’s UX appeared first on The Daily Egg. Conversion Testing User Experience

Supporting Entrepreneurs Wherever They Are, Including Prison

TechStars

Defy Colorado is a nonprofit organization that helps individuals with criminal histories — who they call Entrepreneurs in Training — create legal business ventures outside of prison.

16 SaaS community members share their Christmas marketing tactics for Incredo’s holiday post

Incredo

If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays.

The Importance of Relevance and Trust in Outbound Sales

Predictable Revenue

Relevance is how your product or service can help your prospect, and trust is the degree to which they believe you. When these elements are working in unison, they become a powerful force – the aforementioned spear – in starting sales conversations.

How to Choose the Best Embedded Analytics Solution to Modernize Your Application

If you are looking to modernize your application to improve competitiveness, then one of the quickest wins you can have is to embed sophisticated analytics that will wow your existing and prospective customers.

7 Top RevOps Webinars from 2019

InsightSquared

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management.

5 Interesting Learnings from HubSpot as It Approaches $1 Billion in ARR

SaaStr

We kicked off our 5 Interesting Learnings series with “newer” SaaS companies for the most part, and learnings as they IPO’d: 5 Interesting Learnings from PagerDuty, as It IPOs. 5 Interesting Learnings from Slack at $700m in ARR. 5 Interesting Learnings from Zoom. As it IPOs.

CRO Made Easy: How to Drive Offline Conversions

The Daily Egg

As we wind down Q4, it’s important to take the opportunity to plan out how you can hit the ground running at the start of January 2020. Conversion rate optimization (CRO) should be a part of that plan.

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A Look Ahead to Techstars Startup Weekend in 2020: More Connected than Ever Before

TechStars

As we get ready to ring in 2020, we’re thrilled to announce some exciting new additions to our Techstars Startup Weekend programs. In 2020, we’re focussing on creating truly connected, vertical-focused initiatives. (A

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The Top 10 Posts of 2019

Tom Tunguz

It's been an incredible year and one I'm grateful for. The most gratifying thing writing this blog is the feedback from readers who say the content is useful. That's the goal. Thank you for making this so much fun and deeply rewarding. These are the top posts of 2019 with some commentary and behind the scenes notes on each. 365 = 37.7 - The idea behind this post is that small, daily improvement leads to huge compounding gains. A 1% daily improvement yields a 37x improvement in a year!

Using the phone to penetrate your target account list with Catherine Brinkman

Predictable Revenue

The target account list: the backbone of every salesperson’s day, quarter, and year. It’s the roadmap, the blueprint, the keys to the kingdom. And penetrating your target account list, starts with preparation. You’ve got to know what’s on that list before you pick up the phone.

Tip of the Week

InsightSquared

It should come as no surprise that we have more information at our fingertips than ever before. Many of the prospects you are engaging with have researched you, your company, and the strengths and weaknesses before you have even exchanged your first “hellos”. .

10 SaaS New Year Resolutions For You. Pick a Few.

SaaStr

So you had a great December, added a great VP or two last year, won some bigger deals, and in general — you’re feeling good. You’ve even got a decent financial plan for this year in place. Even better.

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build It or Buy It. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

CRO Made Easy: Contact Page Edition

The Daily Egg

With the holidays around the corner, the time crunch is on for businesses to use every tactic available to bring in the most customers and make the highest number of sales. But with only so many hours in a day, it’s tough to know what activities are going to be the biggest bang for your […].

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Live Episode: Josh Hix on the introverted CEO

TechStars

Plated Co-founder Josh Hix shares his startup wisdom with student entrepreneurs in the first live episode of Give First. Listen for insights about how this self-described introvert learned to become an inspiring leader. Plus: when not to take a big valuation. .

Why We Should Be Optimistic About the Future

Andreessen Horowitz

Many skeptics thought the internet would never reach mass adoption, but today it’s shaping global culture, is integral to our lives–and this is just the beginning.

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How to show up confidently anywhere (including sales calls!) with Alex Perry

Predictable Revenue

In sales, and in life, there are few traits more important than genuine confidence – the confidence that people exude when they are simply being themselves. When you can access that state, and harness it for the betterment of yourself and your job, you can move mountains.and close lots of deals, and Alex Perry explains how to do it! The post How to show up confidently anywhere (including sales calls!) with Alex Perry appeared first on Predictable Revenue.

Growing your Startup? Find the Right Startup Financing for Your Capital Needs

Entrepreneurs are facing unprecedented circumstances right now. The capital choices you make will have a lasting impact on the trajectory of your company. Knowing the right questions to ask and how to compare your options is vital to making the best decisions. Download the Startup Finance Playbook to learn more.

Do You Trust The Data In Your CRM?

InsightSquared

Do you trust the data in your CRM? The data that guides your forecast and helps you determine the next sales action reps should take? . If you don’t, you’re not alone… . In a short poll held during our latest webinar , only 22% of participants responded they had “high trust” in their data.

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How To Drive Up Your Average Deal Size. And Remember — Almost All Pricing is Relative.

SaaStr

You could spend days reading about pricing and pricing strategies in software on the web, but a lot of this content doesn’t really hit one, basic fundamental point — there is no real reason any particular piece of software should cost anything in particular. Or something. Or a lot.

Product Launches Become the Operating Cadence of a Startup

Tom Tunguz

In November, two spectacles occurred. The first is Dreamforce, Salesforce's annual event and the largest software conference in the world. The second is Elon Musk announcing the Tesla Cybertruck. Benioff and Musk use these events strategically. They engender an operational cadence to Salesforce and Tesla. There's no feeling like launch day. It's the day you reveal to the world the sumtotal of your team's efforts for weeks or months.