Tue.Aug 29, 2023

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How to Drive Up Customer Loyalty with Personalized Retention Offers

Chargebee

As your business grows, there’s almost always a point where you’ve zoomed out so far that you can no longer distinguish one customer from the other. The different dots somehow merge to form a larger blob. Individual names get lost and are remembered as ICP definitions.

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Drip Review

The Daily Egg

Drip is more than just the sound of a leaky sink or a slang term for your freshest outfit—it’s also an email. The post Drip Review appeared first on The Daily Egg.

Marketing 264
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The One About the VP of Sales That Didn’t Want to Work with The VP of Marketing

SaaStr

So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. And doesn’t work with them. So they bypass marketing, do their own thing, rebuild some of that function themselves, and sort of just have … a ton of distance from marketing.

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Context.ai - Unlocking Insight into LLM-Based Applications

Tom Tunguz

Large-language models have transformed how millions interact with products : from customer support to code generation to legal document analysis. These new engagement models invite users through a meaningfully different product journey. Every application now speaks English. Understanding user behavior is essential to building great products. How should a product manager gauge the customer experience?

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Struggling to Scale Test Coverage Under Pressure?

When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.

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The Curious Case of The Stubbornly High OTE

SaaStr

So I was on a group Zoom with a number of CROs and VPs of Sales the other day and a consistent theme came up: everyone was surprised how high OTEs (On Target Earnings) had held up in the current environment. Why? Well, one would think OTEs would have to come down as every SaaS leader has gotten much more efficient over the past 12+ months, as growth venture capital has dried up, and in some cases, as times have gotten a bit tougher.

More Trending

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Beyond the Deal: The Importance of Post-Sale with Debra Senra

Predictable Revenue

Debra Senra joined the Predictable Revenue podcast to discuss changes in sales leadership over the last 18 months and her insights. The post Beyond the Deal: The Importance of Post-Sale with Debra Senra appeared first on Predictable Revenue.

Sales 130
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How Buffer’s Content Team Collaborates + Our Content Calendar Template

Buffer Resources

The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company.

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What’s Next for FedNow (August 2023 Fintech Newsletter)

Andreessen Horowitz

TABLE OF CONTENTS FedNow finally launched. Now what? After four years of development (and 10 years since its announcement), the Fed launched FedNow this past July with 41 banks, including JPMorgan Chase, BNY Mellon, and U.S. Bancorp, and 15 service … The post What’s Next for FedNow (August 2023 Fintech Newsletter) appeared first on Andreessen Horowitz.

Banking 112
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What Is Product Management? Roles, Process, Tools, and More

User Pilot

Product management is equal parts art and science – and it’s vital to the success of your SaaS. In this article, we’re going to unpack what is product management , how it differs from traditional project management, the role it plays in building products that delight your users, and the skills a good product manager must demonstrate to succeed.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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GTM 58: How Stripe SuperCharged their SMB Team with Meka Asonye

Sales Hacker

Meka Asonye is a Partner at First Round Capital based in San Francisco. Before moving into venture, Meka was an active angel investor backing companies such as Coda, Alchemy, Rimeto (acq. by Slack), Snackpass and Stytch. Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team.

SMB 94
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Using ACH APIs for Efficient Automated Payments

Agile Payments

ACH API’s enable businesses or SaaS platforms that deal with larger transaction volumes to develop software that streamlines payments via the ACH network

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The Ultimate Guide to Choosing the Right CRM for Consultants

Nimble - Sales

Client relationships and data management play pivotal roles in today’s rapidly changing business landscape, making choosing the right Customer Relationship Management (CRM) tool a crucial decision. As a business consultant, your ability to efficiently organize contacts, streamline communication, and manage sales pipelines can significantly impact your productivity and bottom line.

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5 Best Practices for Answering Security Questionnaires

Scytale

What Is a Security Questionnaire? Most businesses rely on third-party vendors for their business processes, whether it’s through partnerships or outsourcing. It’s important for organizations to assess the security compliance of these vendors before engaging in any business transactions. This is where security questionnaires, including vendor security questionnaires and SIG security questionnaires, come into play.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Maximizing B2B Campaigns: Integrating Offline Conversions with GA4

CloudKettle

The world of business-to-business (B2B) and business-to-consumer (B2C) is filled with data and analytics. However, connecting the dots between different data sources can be a challenging task. In today’s world, most prospect and customer interactions happen offline, and you need to stitch together multiple data streams into a single place to get a complete picture. […] The post Maximizing B2B Campaigns: Integrating Offline Conversions with GA4 appeared first on CloudKettle.

B2B 52
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How to Hire Remote Tech Talent: 101 Guide

TurnKey Labs

The shift towards remote work is more than just a temporary trend; it’s the new normal. With the digital age propelling us into an interconnected world, hiring has transformed too. Businesses, now more than ever, are realizing the importance of widening their recruitment lens to encompass the global stage.

Trends 52
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MQL Vs. SQL: How to Tell the Difference and Convert More Leads

CloseSaaS

MQL or SQL? Read the article to learn which leads fit into each category and how to optimize your sales process for both.

Sales 52
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How to inform Users of Changes on a SaaS distributed Software

SaaS Metrics

Software needs to be updated constantly. Whether it is to fix bugs, to add security patches or to insert new features, editors can’t simply offer their product and then let it be as it is, over a long period of time. When upgrades are being made, they also need to inform all. Read more The post How to inform Users of Changes on a SaaS distributed Software first appeared on SaaS Metrics.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Managing Time Zone Differences for Seamless Software Offshoring

TurnKey Labs

There’s a saying in the business world, “Time is money.” Especially when considering software development outsourcing, effective time management and using time zone management tools become pivotal for seamless collaboration and project success. Software offshoring, or outsourcing software development to offshore software development teams, has become a sought-after cost-saving strategy.

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Boosting SaaS Customer Retention: Strategies & Best Practices

Teamgate

In a rapidly evolving software-as-a-service (SaaS) landscape, customer retention has become a critical factor for success. With increasing competition and ever-changing customer expectations, businesses need to prioritize strategies and best practices that foster long-lasting relationships with their customers.

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Unlocking the power of AI: Transform your content creation process

Kalungi

AI for content marketing is everywhere right now and for a good reason. We all know great content can get great results, but at what cost? Naturally, we all want an easy and affordable way to churn out great content quickly. And artificial intelligence (AI) has transformed how we produce and consume content.

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Market Validation: Step-By-Step Guide (+Popular Methods)

User Pilot

What’s market validation in SaaS, and why is it important? If you’re looking for the answers to these questions, we’ve got you covered! This article also introduces popular market validation methods and explains how product teams can develop a solid validation plan! Let’s get right to it! TL;DR Market validation helps you answer the question of whether there are enough potential customers who are willing to pay for your product.

Marketing 105
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.