SaaS Metrics
JUNE 22, 2022
Marketing campaigns help brands get sales, generate profits, and attract new customers. To determine whether your marketing campaigns are successful, you should measure more than just the profits and number of sales made. If you’re in charge of your company’s marketing campaigns, you must understand that various factors are involved when measuring. Read more.
Tom Tunguz
JUNE 22, 2022
For web3 startups to thrive, their marketing teams will need to spend marketing dollars to acquire users efficiently. Existing marketing technology won’t work for web3. Web2 marketing employs the cookie as the primary identifier of a person, not a wallet. There’s no bridge between web2 & web3 data, yet. The behavioral patterns in web3 differ driven by anonymity, communication patterns on discord and telegram, and the consequences of using tokens as user acquisition, as governance
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SaaStr
JUNE 22, 2022
Mutiny is putting on a focused and exciting digital event on July 13 on the latest in funnel conversion, and how marketing connects to revenue. I’ll be leading a deep dive with the CMOs of Salesforce, Box and Attentive (wow) and the rest of the sessions are strong. Sign up for FREE here : What is The Second Lever? The biggest challenge marketers face is the disconnect between marketing activities and revenue.
The Daily Egg
JUNE 22, 2022
Microsoft Office has been a popular player in office suite software since the beginning. However, now there are so many other solutions. The post Microsoft Office Alternatives appeared first on The Daily Egg.
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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
SaaStr
JUNE 22, 2022
So fewer Cloud devops / commercial open source startups were more respected pre-IPO than HashiCorp — and still are. The product is there, the market is strong, the founders and CEO are great. At an almost $6B market cap, it’s a huge win, with a strong multiple at $400m ARR, growing a stunning 51%. It was a $10B-$15B+ company in the go-go times of 2021, and even though it’s executed to perfection since then, the markets have caught up even to the best of us.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Intercom, Inc.
JUNE 22, 2022
Today we’re delighted to announce new next-generation bot capabilities that will boost the power of your bots so that your customers get the help they need, faster. Bots are transforming the way businesses support their customers. At Intercom, we’re striving to make our automation bots as powerful as possible, offering companies the fastest way to resolve queries in the face of ever-increasing inbound volume and customer expectations.
FastSpring
JUNE 22, 2022
The following article is a guest post written by Tony Minh Do, Marketing Manager at HubSpot. One of the most important parts of your store is the checkout page. Working with a website checkout page that will convert more visitors will help you increase sales. Knowing what to track and how to meet your guests’ concerns proactively is even better.
Intercom, Inc.
JUNE 22, 2022
Today, we’re excited to launch Intercom SMS – increase engagement and encourage action with two-way SMS that connects you to your customers anytime, anywhere. For businesses looking for a reliable, fast, and effective way to communicate with their customers, SMS is a no-brainer. With an open rate of 98% , you can almost guarantee that your most crucial messages will reach your customers – and not only that, 95% will read those messages within three minutes.
FastSpring
JUNE 22, 2022
We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. In fact, it’s telling that the number of publicly-traded PLG-led companies nearly quadrupled between 2015 and 2020.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
IT World
JUNE 22, 2022
Zoom has unveiled Zoom One , a new offering that brings together chat, phone, meetings, and whiteboarding capabilities in a single, purpose-built environment. Users of Zoom One will be able to access Zoom's collaboration and communication tools and perform actions such as starting phone or video calls from a chat message or collaborating on a whiteboard from a Zoom desktop or Zoom room.
Sales Hacker
JUNE 22, 2022
Fresh off his West Coast Storytelling Tour, Nick Capozzi , Demostack’s Head of Storytelling, has spent the last 30 days on a quest to find out how the best and the brightest in sales utilize storytelling. Nick shares real-life tactics and examples of how top sales leaders use storytelling to improve team performance, drive revenue, and strengthen the buyer-seller connection.
IT World
JUNE 22, 2022
The news that Apple hasn’t joined an all-new industry alliance that seems mostly led by its competitors isn’t terribly surprising. Augmented and virtual reality shouldn’t be defined as virtual designer shopping experiences, NFTs, and escapism — these powerful tools should become solutions that extend and embrace our existing universe. What’s the story?
Andreessen Horowitz
JUNE 22, 2022
Daphne Koller is the founder and CEO of insitro. Prior to insitro, she served as Chief Computing Officer at Calico. She was also a Professor in the Computer Science department at Stanford University before making a mid-career transition to co-found Coursera. In this interview, she shares some of the challenges with creating accurate machine learning.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
IT World
JUNE 22, 2022
Psst: Come close. Your Android phone has a little-known superpower — a futuristic system for bridging the physical world around you and the digital universe on your device. It's one of Google's best-kept secrets. And it can save you tons of time and effort. It's a little somethin' called Google Lens, and it's been lurking around on Android and quietly getting more and more capable for years.
User Pilot
JUNE 22, 2022
Can you UX designers improve your product’s blank slate UI design and drive more engagement? Getting users started on a blank slate is a great way to go, but if designed badly, it could lead to poor user experience and overall confusion. Add the right UI elements and it becomes an effective way to communicate your product quickly. In this article, we’ll show you why designing engaging first-time experiences is important, how to apply this to your product’s empty state and some of the
IT World
JUNE 22, 2022
As interest in a four-day workweek mounts, the largest pilot scheme of its kind kicked off in the UK earlier this month. Around 3,300 employees at 70 small businesses – ranging from tech firms to financial services companies and even a fish-and-chip shop – are taking part in the six-month trial coordinated by the non-profit organization 4 Day Week Global and think tank Autonomy.
SaaS Metrics
JUNE 22, 2022
If you’re looking to expand your business abroad or diversify your portfolio by investing in foreign companies, we recommend that you take a look at Turkey. This strategically located country is perfect for increasing your wealth through some strategic investment. Its coastline extends along three different seas, which is great for importing. Read more.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
IT World
JUNE 22, 2022
Slack’s Huddles audio chat feature, a popular way to start informal conversations since its launch last year , has seen the fastest uptake of any Slack feature to date, according to the company, with millions of users each week. And at its Frontiers conference this week, Slack announced plans to expand functionality within huddle calls with optional video and screen sharing.
User Pilot
JUNE 22, 2022
A smooth customer onboarding process is key for any SaaS company, and in-app help can be a real game-changer. A well-designed in-app help center will help users to get instant answers to common support questions thus enhancing and simplifying the onboarding process. In today's post, we'll explore how in-app help can help you improve customer onboarding.
SaaS Metrics
JUNE 22, 2022
Making the business successful and profitable requires a complex approach. To identify the gaps in the company’s functioning it is better to start with the vital processes. One of the underestimated elements of any business is billing. For some, it is a standard procedure that an accountant would take care of. It. Read more. The post What is Medicaid billing software and how to benefit from it?
BetterCloud
JUNE 22, 2022
Less than three months ago, we announced that G2 named BetterCloud a Leader in six of its Spring 2022 Grid Reports. Today, we’re back to announce that G2 has named us a Leader in the same categories in its Summer 2022 Grid reports. Several people reviewed drafts of this article before we published it, and many of them wondered if it was the same article we published in March.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SmartKarrot
JUNE 22, 2022
Role: VP, Customer Success Location: Pleasant Grove, UT, US (Hybrid) Organization: Whistic As a VP of Customer Success, you will develop and execute a strategic roadmap for the customer success organization. Drive customer outcomes by increasing renewals, reducing churn, driving up-sell and identifying opportunities for cross-sell. Deliver world-class technical support through phone, email, chat, and self-service help center content to drive exceptional customer satisfaction (CSAT).
SmartKarrot
JUNE 22, 2022
Back in 2013, it was quite rare to hear terms like billion-dollar valuation, unicorn valuation, or unicorn startup. Today, as the startup ecosystem gains traction, these terms are often heard. Startups, especially SaaS startups, aim at achieving unicorn status. In fact, becoming a unicorn is a priority for many. Take the example of Grammarly, Pinterest, Snapchat, and Uber; they have all been startups that grew into unicorns.
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