Fri.Feb 25, 2022

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Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing?

SaaStr

Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing? Unlike many positions, I say 0 if possible. In fact, one of the 10 most unforced errors I see founders make is hire someone too junior to get marketing going. If you are say $500k in ARR, you can’t hire a CMO that needs a team of 15-20 around her/him. You just don’t have the capital or infrastructure.

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10 hidden tricks for making the most of Android gestures

IT World

Getting around Android sure ain't what it used to be. Google's made some serious changes to the Android navigation experience over the past few years, going from the old-style three-button setup to a somewhat clunky early gesture model in Android 9, then a whole other new gesture system in Android 10, and finally some slightly refined versions of that same gesture model with Android 11 , Android 12 , and beyond.

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Do Your Q3 Team MeetUp in SF Bay Area — At 2022 SaaStr Annual!!

SaaStr

So the more founders I talk to about how often they do in-person team meetups now, the fewer really do them often enough. Companies that were distributed pre-2020 generally did and do a quarterly meet-up in person, to get everyone together, often at a rotated location. But now that we all run distributed teams, most folks aren’t really bringing their teams together as often as they should.

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12 classic but essential (and free!) utilities for Windows 10 and 11

IT World

Mod your system with these easy-to-install utilities for Windows 10 and 11 to make your machine faster and easier to use. Many of the programs I’ve rounded up here have been around through several generations of Windows. They remain popular — amid all of Windows’ changes — because they offer features that aren’t included with the OS, do something better than the built-in tools, or optimize performance.

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Navigating the Future: Generative AI, Application Analytics, and Data

Generative AI is upending the way product developers & end-users alike are interacting with data. Despite the potential of AI, many are left with questions about the future of product development: How will AI impact my business and contribute to its success? What can product managers and developers expect in the future with the widespread adoption of AI?

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New SaaStr Annual Speakers!! CMO Teamwork, VP Product Procore Technologies, CCO Gong, CEOs ServiceTitan, Udemy

SaaStr

We’re continuing to gear up for the 2022 SaaStr Annual in the SF Bay Area, Sept 13-15! Each week we’ll be adding more incredible speakers. This week, new speakers include: Ezinne Udezue | VP Product Management | Procore Technologies. Tara Robertson | CMO | Teamwork. Ara Mahdessian | CO-Founder/CEO | ServiceTitan. Eran Aloni | Chief Customer Officer | Gong.io.

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The Secrets to Scaling a Public Company with a 75% Freelancer Workforce with Upwork’s CEO Hayden Brown (Pod 532 + Video)

SaaStr

At a time when enterprise SaaS is gaining game-changing momentum, it presents a promising opportunity for companies to redefine the rules of work and scale exponentially—by hiring more freelancers. . The pandemic set in motion a massive shift in how workers experience work. With so many professionals now tilting towards the freelance setup, the emerging generation of companies is more deeply rooted in the gig economy. .

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2022 Product Roadmap

Totango

Have you seen what Totango is working on? We wrapped up 2021 with a few game changing innovations and are excited to get on the road again with another exciting year of new features. . In 2022, we’re upping our game on customer engagement, creating more team collaboration experiences, connecting Totango to more of the tools you use everyday, and supporting your organizational changes and evolution.

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Understanding the connection between productivity and pay

IT World

In the 1950s, ?60s, and for part of the ?70s, a great deal of work was done to understand the impact of compensation and productivity on the workplace. (Given the unionization and labor problems Apple, Google, and Amazon now face, it seems clear that those lessons might not have been part of executive training.) I spent a great deal of time on this subject in undergraduate and graduate school, and when running a compensation program at IBM.

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Guide to Customer Success: Definition, Value, and More

Groove HQ

Customer success equals business success. Implement these strategies to see the benefits. The post Guide to Customer Success: Definition, Value, and More appeared first on Groove Blog.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Video meetings don’t have to be live

IT World

If this wasn’t an email, I might send you a video instead. We’ve all gotten used to video meetings over the past two years. But when it comes to asynchronous—or non-simultaneous—communication, we mostly fall back to the tried-and-true medium of email. Email is good for a lot of things, but it’s lousy at communicating emotion or personality, delivering a demo, or displaying a scene.

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Webinar Recap: Compliance – February 2022

Infinicept

?? Compliance 101 (Part 3 of the Payments Education Webinar Series) A critical consideration in the world of payments is always compliance. Join our compliance experts as we discuss the range of variables that apply to different payment models and players in the ecosystem. Understand the importance and reasons for card brand, bank sponsor and PCI compliance requirements.

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Ukraine: Can Apple solve this new supply chain challenge?

IT World

Russia’s invasion of Ukraine this week will likely mean an increasing list of economic sanctions that affect everyone, including the technology supply chain that depends on Ukraine for some critical raw materials used in chip manufacturing. Can Apple solve the supply chain challenge? My heart goes out to everyone suffering the ravages of any war, and like everyone this week we look to the people of Ukraine.

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How to get C-Suite Leaders to buy-in to Customer Success Software

CustomerSuccessBox

Have you been stuck with inherited sales tools that weren’t designed with the Customer Success Manager (CSM) in mind? Customer Success (CS) teams are going through a difficult transition in the subscription economy developing out of the ill-fitting garments that never offered them the right fit and trust in their ability to take ownership of their part in the customer relationship.

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How Embedded Analytics Gets You to Market Faster with a SAAS Offering

Start-ups & SMBs launching products quickly must bundle dashboards, reports, & self-service analytics into apps. Customers expect rapid value from your product (time-to-value), data security, and access to advanced capabilities. Traditional Business Intelligence (BI) tools can provide valuable data analysis capabilities, but they have a barrier to entry that can stop small and midsize businesses from capitalizing on them.

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9 Social Media Automation Workflows To Increase Qualified B2B Leads

CloseSaaS

Learn how to use social media automation workflows to optimize your social media presence by automating your content publication, engagement, analysis, and management.

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Feb 25 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Mahwah, NJ, US Organization: Radware As a Director of Customer Success, you will lead, coach, mentor Professional services engineers and TAMs. Ensure successful deployment of products purchased by customers thru Radware professional services. Lead and grow Radware’s Managed security services business in North America.

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10 signs it’s time to hire a sales consultant + 7 mistakes to avoid

CloseSaaS

When should you hire a sales consultant? Learn the key signs your team needs one, plus 7 mistakes to avoid for a smoother process.

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Revenue Backlog: How to Define, Calculate, and Help Your SaaS Business?

SmartKarrot

The ultimate stake of a SaaS business lies in the number of successful subscriptions it can generate in time. The amount of revenue generated by each subscription can sometimes become quite difficult to gauge. This is where revenue backlog occurs in a SaaS business. Several SaaS businesses are not huge fans of tracking the revenue generated by each subscription.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Q&A recap: the startup’s guide to Customer Success

ChurnZero

Startups in today’s environment have the challenge of meeting rising customer expectations while trying to determine product-market fit and a path for growth and probability. By investing in Customer Success from the start, startups can build loyal and engaged customers who ultimately become brand advocates. Jennifer Chiang author of “The Startup’s Guide to Customer Success,” joined us to share how Customer Success can help you as you scale your startup.

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Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

This is undoubtedly the age of the customer. Being customer-driven and data-driven is important. A purchase decision is determined by customers- they will look at a positive experience over anything else. Customer experience is now a priority for any company. This is why more businesses are appointing Chief Customer officers to focus on customers. As per Gartner , 90% of companies now have a CCO with customer experience and success as the core responsibility.

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How to Supercharge Your Marketing Campaigns With Facebook Link Ads

Unbounce

Facebook has more than 2.9 billion users worldwide , giving marketers a huuuge audience. But if you’ve ever tried to advertise on Facebook, you’ve seen that you can choose from a bunch of different ad formats. So which one should you choose and try out? May we suggest—hint, hint—giving link ads a shot? Why? Because Facebook link ads are flexible and beginner-friendly , which make them an excellent choice for folks new to the world of Facebook ads.

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