Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing?
SaaStr
FEBRUARY 25, 2022
Dear SaaStr: How Many More Junior Marketers Should you Hire Before Hiring a VP of Marketing? Unlike many positions, I say 0 if possible. In fact, one of the 10 most unforced errors I see founders make is hire someone too junior to get marketing going. If you are say $500k in ARR, you can’t hire a CMO that needs a team of 15-20 around her/him. You just don’t have the capital or infrastructure.
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