Why You Need More than CRM Features for Customer Success
Totango
MAY 24, 2022
Customer relationship management software is great for sales, but it isn’t a substitute for a customer success platform. In this blog, we’ll talk about why CRM features alone aren’t sufficient for an effective CS strategy. First, we’ll take a look at what a CRM is and what benefits its functionality delivers. Then, we’ll distinguish what CRM software does from what a CS platform does, highlighting why a CRM tool alone isn’t enough to perform CS functions and how you can benefit from coupling you
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