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No matter what, the quality of your marketing efforts directly influences your company. You can have the best product in the world, but if no one knows about it, does it make a difference? Marketing is an essential aspect to any business, especially for SaaS companies. It helps build brand recognition, create. Read more. The post Top 10 Reasons Why Marketing is So Important to Your SaaS Business first appeared on SaaS Metrics.
So Creandum, one of Europe’s leading VC firms (and they’ll be speaking at 2022 SaaStrEuropa.com in Barcelona on June 7-8 ) updated its report on What Founders Really Want from VCs , and if VCs add value: The data is interesting: Only 30% of founders think their VCs have been helpfu l. That sounds about right. VCs aren’t helping enough in recruiting, not for real. 69% of VCs they are making a difference in recruiting, but 79% of founders say they aren’t.
Tom Burton joins the Predictable Revenue podcast to discuss how to transform prospects into your own top performing sales team. The post Transform Your Prospects Into A High Performing Sales Team appeared first on Predictable Revenue.
SaaStr Europa in Barcelona on 7-8 June is ALMOST here ! We’re just about to cross 2,500 total attendees and we’ll see where we end up! Both nights we’ll have amazing on-site outdoor happy hours, including open Q+As, cocktails, churros con chocolate, tapas, mules, and much more, courtesy of PayHawk! Many of our partners are doing their own additional off-site happy hours on 7 June in particular in Barcelona, if of interest sign up here: Appsumo starts at 6pm: Request to be invited here.
When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
As we navigate this bear market, I’m keeping my eye on broader market data points. A broad software buyer index would be the best metric to understand how buyer preferences are changing across the market. Fortunately, it exists. Large SaaS and IaaS vendors are precisely that: indexes of software buyers. Amazon Web Services and Azure, the business units inside Amazon and Microsoft serve and sell to small, medium, and large companies in every major geography.
We recently hosted the debut session of our CX for Growth webinar series, with guests Great Question. CX for Growth is a webinar series hosted by the Startups team at Intercom, a casual, interview-style monthly session featuring special guests and exploring customer experience topics that help to drive growth in your business. Great Question is an all-in-one customer research platform that makes it easy to build a panel of customers, schedule research studies (surveys, interviews and prototype t
We recently hosted the debut session of our CX for Growth webinar series, with guests Great Question. CX for Growth is a webinar series hosted by the Startups team at Intercom, a casual, interview-style monthly session featuring special guests and exploring customer experience topics that help to drive growth in your business. Great Question is an all-in-one customer research platform that makes it easy to build a panel of customers, schedule research studies (surveys, interviews and prototype t
The most significant step for many SaaS companies is going public, and many financial leaders are wondering if they should, how they can, and why it's essential. Getting to an initial public offering (or IPO) will hold a company more accountable than ever, and the process requires a tremendous amount of financial discipline, disclosure, planning, and strategic direction.
For industrial applications, the Internet of Things risks becoming the Internet of Thieves. Perhaps industries making use of connected solutions should take a leaf out the Apple book and lock down their infrastructure. What the ethical hackers say. As digital processes become deeply embedded across every industry, it makes sense that industrial control systems were tested at this year’s Pwn2Own contest.
??Want to write sales emails like a pro? Kristina and Will look at common email mistakes (using real examples) and rewrite them so that you can learn what to do differently. Join Kristina Finseth (Sr. Manager, Outbound Growth Marketing at Greenhouse) and Will Allred (Co-Founder & COO at Lavender) to get TWO perspectives and TWO approaches on real sales emails, every week on Sales Hacker.
One of the bigger threats to enterprise cybersecurity involves re-purposed third-party code and open-source code, so you'd think Google's Assured Open Source Software service would be a big help. Think again. Here’s Google’s pitch: “ Assured OSS enables enterprise and public sector users of open source software to easily incorporate the same OSS packages that Google uses into their own developer workflows.
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
In this episode, we’ve got Maryclare Sweeney with us. Maryclare is the Director of Sales at SEVENROOMS , which sells into the hospitality space. As a talented sales manager, she gives some secret strategies for success and how the company had to make changes, like so many, due to COVID. powered by Sounder. If you missed episode 208, check it out here: Espionage Tactics That Help You Sell with Jeremy Hurewitz.
IT support has forever changed as more and more employees are now working from any number of remote locations — and no longer sitting behind a corporate firewall. The days of walking your computer down to the IT department for repair or having a help-desk worker drop by the cubicle to troubleshoot your network connection have been replaced by the need for support from anywhere on any device.
We all want the shiny new logos – but what about the opportunities right in front of you, with your existing customers? Research shows that it costs businesses 6-7x more to acquire new customers than to retain existing ones. Your customer service team is an untapped resource of customer knowledge that’ll grow your deal sizes and help you close business faster.
Some companies want people back at their desks. Others are okay with them working from their kitchen tables. How 2022! But why not let them work from wherever they've pulled their RV over by the side of the road with SpaceX Starlink ? I have friends who don't work from their office or their homes. They work from wherever they find themselves. Indeed, you know one of them.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
Many organizations rely on quarterly business reviews (QBRs) as their dedicated opportunity to check in with customers and ensure their needs are being met. However, a quarterly meeting is often not enough to ensure that your customers are finding value in your product and are on track to achieve their strategic goals, or to alert you to any issues or changes that might need to be immediately addressed.
The MQL (marketing-qualified lead) handoff to SDRs either brings a lot of efficiency or a lot of inefficiency to our Go to Market operations. Tito Bohrt (CEO at AltiSales) is here to share a framework that allows Sales to quickly give meaningful feedback to DemandGen. This actionable insight will allow DemandGen to optimize spend and produce MQLs that turn into SQOs (sales qualified opportunity) at a higher rate while maximizing the efficiency of SDR resources.
If you’re like most PC users, your current computer can’t run Windows 11. Microsoft has placed a line in the hardware sand to ensure that only modern machines with certain specifications that harden security can run Windows 11. Well, sort of. The company provides a workaround, as I’ll discuss in a moment. Whether you should take advantage of this loophole to upgrade PCs (whether yours or your users’) to Windows 11 is the question.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
In today’s fast-paced world, software as a service (SaaS) is king. From Google Docs to Slack, SaaS companies are taking over the IT sector. These companies have some of the best customer lifecycle management out there. But how do you manage your online marketing when it comes to SaaS products? Well, that’s. Read more. The post Top 10 SaaS SEO Agencies to Work with first appeared on SaaS Metrics.
In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje breaks down the most important lessons he learned in overcoming imposter syndrome as a B2B leader. When you learn how to overcome imposter syndrome every time it comes up, you’ll never let it stop you again. Podcast highlights: 0:24 - Defining imposter syndrome - Nils provides a simple definition and example. 1:49 - Recognizing imposter syndrome - Nils explains where the core of this feeling comes
Have you been searching for a way to better capitalize on visual storytelling in your business? Or have you been thinking about visual storytelling, but don’t know where to start? At Dubb, we love helping our community use visual storytelling to grow and scale their businesses. It is why we are so excited about. The post Leveraging Visual Storytelling with Nina Froriep appeared first on Dubb Blog.
In this episode of the B2B Leadership podcast, best-selling author and leadership coach Nils Vinje breaks down the most important lessons he learned in overcoming imposter syndrome as a B2B leader. When you learn how to overcome imposter syndrome every time it comes up, you’ll never let it stop you again. Podcast highlights: 0:24 - Defining imposter syndrome - Nils provides a simple definition and example. 1:49 - Recognizing imposter syndrome - Nils explains where the core of this feeling comes
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
What does it take to build a foolproof customer retention strategy? What has customer experience (CX) got to do with it? And what can two Coke bottles teach subscription eCommerce businesses about brand building? All of this, and more, as we explore the relationships between retention and perception and how it impacts the process of building a retention strategy from the ground up.
More than 90% of businesses that start with a subscription-based product fail. This is primarily because they don’t have a strong retention strategy in place. Don’t be one of them. We have listed 20 tips to raise your SaaS conversion rates and keep your customers happy. What is a SaaS Conversion Rate? Read more. The post Top 20 Tips to Raise Your SaaS Conversion Rates first appeared on SaaS Metrics.
Isn’t the term Customer Success Manager (CSM) self-explanatory? Upon giving slightly deeper thought, the first thing’s in mind, is that it’s certainly a role with a lot of responsibilities. The second thought tells me, that customer health and value are the two major key aspects they care about that no other role explicitly works on.
SaaS is a software category that delivers services to its users in the cloud. This category has exploded over the past decade and has become one of the biggest markets for technology companies. The B2B SaaS market has grown rapidly as more businesses have realized how faster and more efficiently they can. Read more. The post Top 10 Examples of B2B SaaS Companies Everyone Should Know first appeared on SaaS Metrics.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Manual onboarding and offboarding processes can be time-consuming and costly. Without automation, IT faces an uphill battle to ensure that incoming employees have a smooth onboarding experience, while also preventing departing employees from creating data and security risks as they leave your organization. In the 2021 State of SaaSOps report , 52% of IT professionals said manually onboarding and offboarding users was their most crucial challenge to solve.
Sales is always a hot topic in business. After all, you wouldn’t be able to grow your company or make any money without sales. The general rule of thumb is that the higher your revenue grows, the more sales you’ll need to support it. This can lead small businesses to struggle on. Read more. The post Top 10 CRM Tools That Can Help Small Businesses Succeed first appeared on SaaS Metrics.
Role: VP, Customer Success (Remote) Location: Remote, Chicago, IL, US Organization: Sales Talent Agency, Inc. As a VP of Customer Success, you will be responsible for driving success outcomes across the entire customer journey; including implementation, support, operations, and renewals. Sets the strategy and prioritizes Objectives and Key Results, while leading the Customer Success teams.
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