Mon.Apr 08, 2019

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Build an Outbound Program right the first time

Predictable Revenue

This is an excerpt from the 2nd edition of 'From Impossible To Inevitable' by Aaron Ross. The post Build an Outbound Program right the first time appeared first on Predictable Revenue - The Outbound Success Company. We help companies grow faster with Outbound Sales.

Revenue 145
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Hustle As Strategy

Tom Tunguz

In a world where there are no secrets, where innovations are quickly imitated or become obsolete, the theory of competitive advantage may have had its day. Realistically, ask yourself, If all your competitors gave their strategic plans to each other, would it really make a difference? In 1986, Amar Bhide wrote “ Hustle as Strategy ” for the Harvard Business Review.

Strategy 236
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Understanding your “aha” moments and putting them to work

Intercom, Inc.

Whenever I conduct research with customers on how they onboard users to their product, I’m always fascinated by how often the term “aha” moment comes up. Customers consistently say they want their users to get to their product’s “aha” moment, the interaction that fills their users with a feeling of delight and reveals the true value of the product to them.

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Why do big companies buy small companies instead of competing?

SaaStr

Time , and sometimes, talent. Yes, any top-tier Big Tech Company can clearly compete with any start-up. Be under no illusions that they can’t. They can grab 5–25 extra engineers (unlike you, the BigCos have extra, talented engineers they literally can repurpose), use your app as a framework, and copy it. Absolutely they can. The problem is: By the time they decide to copy you, do copy you, and launch … you are usually at least 2–3 years ahead.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Create a High-Performance Sales Culture Starting Today (with 7 Must-Have Habits)

Sales Hacker

In sales, culture is everything—and right now, it’s every where too. Sales culture has become one of the buzziest buzzwords out there, with think pieces popping up left and right about why culture matters. Don’t get us wrong: it does matter. In a survey from Deloitte , 94% of executives and 88% of employees said they believe a distinct workplace culture is important to business success.

More Trending

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How To Write Great Product Descriptions That Convert

FastSpring

Great product descriptions are the unsung heroes of ecommerce content. At their best, product descriptions persuade without sounding persuasive; they sell without sounding like they’re selling. The most successful copy conveys information in a way that’s enticing and also easily absorbed, with minimal effort from the reader. It’s both harder and easier than it sounds.

Mobile 79
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The End of Ownership: How Zuora is Powering the Subscription Economy

Zuora

“We’re incredibly excited about the subscription economy,” said CEO Tien Tzuo. “It’s funny, we tell our story and customers start noticing that things are changing. They look at their credit card statements and they look at how they consume things and they say, “You’re right. The subscription economy is everywhere.”. The post The End of Ownership: How Zuora is Powering the Subscription Economy appeared first on Zuora.

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Why You Must Integrate Your Digital with a Traditional Marketing Strategy

Nimble - Sales

Traditional Marketing vs. Digital marketing Traditional marketing is the conventional mode of marketing that has been the choice of marketing and advertisements since ages. This includes: Television. Newspaper. Radio. Flyers and billboards. Ads in weekly magazines/newspapers etc. The era of the Internet has its influence in every realm of life including marketing strategies.

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Should You Join a Startup Incubator or Accelerator?

Cobloom

In the complex and competitive startup scene, founders are constantly on the hunt for any kind of competitive edge. Increasingly, startups look for this edge in the mentor and investor relationships that can be found in an incubator or accelerator. But what are accelerators and incubators, and is either right to help you grow your startup?

Startup 63
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Business Development Is Vital to Success

Divestopedia

One of the best ways to increase the productivity and value of your business is by hiring the right business developers. This article takes you through the complex nature of business development and provides some key ideas you can use in your business.

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How to sell to prospects who want more features

CloseSaaS

Here's a situation salespeople find themselves in often: your potential buyer wants more features from the product. They want a "feature-complete solution" that checks off all the boxes.

Sales 52
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Creating Self-Service Customer Success That Works for Everyone (Part 2)

OpenView Labs

Editor’s Note: This article is Part 2 of a 3-part series. You can read Part 1 here. . Creating a customer success model that benefits clients of all sizes while also helping your Customer Success Managers succeed may seem to be impossible. But, I assure you, it’s not. I’ve helped several clients do it, and this series of articles will help you do it, too.

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Subscription60 weekly: April 1 to April 5

ProfitWell

The Weekly Rundown 4/1: Good Habits Onboard, Infinity Goes Beyond, and Unicorn Magic. Omnichannel Onboarding to Combat Customer Fade It’s easy to set out to pick up good habits, but it’s hard to stick with them. Using new software is the same way, which is why Appcues suggests adopting an omnichannel onboarding process to combat the slow fade. Hate to See You Go, But Love to Learn From Your Offboarding On the flip side, Intercom is helping us learn from the customers who part ways with our platf

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How Investors & Strategic Buyers Evaluate Integrated Payment Strategies

Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.

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How To Export Data From Amplitude

Rakam

Amplitude is a wonderful tool for non-technical people to analyze the customer event data but as your team expands your needs also evolve so you might need SQL access to your customer event data for data analysts & scientists. Majority of the analytics services won’t support SQL and asks you to pay a hefty fee for external data integration. If you have a deep pocket, you can export the raw event data after you pay the fee.

Data 40
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4/8: Customers DIY-ing their own issues? Freshdesk says yes.

ProfitWell

Morning subscribers. Abby here, and it is Monday. That’s really it. Not much going down in the National Day celebration space, so I’m rocking a Pricing Page Teardown tee in the meantime, because it’s cool, and it’s ProfitWell, and I love my job. Makes me think I need to start gunning for some Subscription60 gear. But in the meantime, let’s hear the news.

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Build an Outbound Program right the first time

The Marketing & Growth Hacking Publication

So you want to start an outbound prospecting program, but you’re beginning from scratch. Before you jump in, consider four questions: What’s the right starting model? How long will it take? How much will it cost? How much revenue can you generate? Knowing these will help you make realistic plans and reduce delays and failures, so you can build it right the first time.

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PODCAST 52: Building Sales Coaching and Training Framework w/ Rob Jeppsen

Sales Hacker

This week on the Sales Hacker podcast, we interview Rob Jeppsen , CEO of Xvoyant and host of the Sales Leadership Podcast. Rob is a longtime sales veteran and is incredibly passionate about both the profession of sales but, more importantly, the importance of investing in your team through sales coaching and training. If you missed episode 51, check it out here: Approach Sales with Gap Selling w/ Keenan.

Scale 88
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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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The Challenge of Social Media Management

The Marketing & Growth Hacking Publication

If you are a social media marketer or manager, or if you look after the social media for your company, you’ll know that the work can be… Continue reading on Marketing And Growth Hacking ».

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How to Film Great Video on Your Phone.

The Marketing & Growth Hacking Publication

Filming video with smartphones is now the norm on social media. The quality of video on modern smartphones is equivalent to, or sometimes better than, an expensive camcorder. And of course, your phone fits in your pocket. So here are 5 simple tips to help you make better videos on your smartphone: Set Up. Clean the lens. Set the phone to airplane mode.

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How Did We Go From “Mad Men to Sad Men”?

The Marketing & Growth Hacking Publication

Creativity in the marketing industry racing a slow death march Ron Gibori Instagram Go to any marketing conference or seminar these days and you are likely to hear someone lament declining creative standards and the loss of brand magic. The agency business has changed a lot since the “Mad Men” days. What used to be a diverse industry of creatively is now lead by junior associates directing accounts with minimal guidance from veteran visionaries.

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7 Tools for More Productive Digital Marketing Strategy

The Marketing & Growth Hacking Publication

Have you ever struggled with getting organized? Have you ever tried organizing your digital marketing? If you have, you know how unbelievably hard it is. If you want to succeed in digital marketing (and who doesn’t?), you need to start organizing your routine. Digital marketing can be quite overwhelming. There’s too much going on at any given time. You cannot scale too much (unless you want to appear spammy) and yet you want to keep all of your channels regularly updated.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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The Best eBooks for Successful Mobile Growth

The Marketing & Growth Hacking Publication

It’s happening. The industry is changing?—?again. “Mobile First” is quickly becoming old news and “Mobile Only” has entered the industry jargon. In 2019, a mobile-centric approach is becoming the key way for brands to connect and engage with consumers for many. For example, eMarketer notes that mobile video ad spending in the US is forecast to increase from $16 billion this year to almost $25 billion in 2022.

Mobile 40
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Playing Guitar for Social Media (Radboud Withaar)

The Marketing & Growth Hacking Publication

Radboud Withaar A Talk With Social Media Pros #8 For this interview, I brought one of my favorite guitarists on Instagram who has been killing it every single week. His name is Radboud Withaar and he’s a musician from the Netherlands with a style ranging from rock all the way up to blues. He uses his Instagram account to share his ideas, snippets and engage with the music community day in and day out.