SaaStock
FEBRUARY 21, 2019
Today we bring you the first of our extended podcast episodes, where Alex gets to ask the nitty-gritty details he usually doesn’t have time for. These hour-long episodes offer a well-rounded insight into the workings of some of the most successful SaaS founders and their companies. Our guest is John Thompson, a Co-Founder and a CEO who has taken 2 businesses from zero ARR through seed and A rounds.
Predictable Revenue
FEBRUARY 21, 2019
On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Shawn Sease, Director SDR Client Services at outbound sales consultancy Sales Developers. The post How to tailor your cold calls to match your prospect’s communication style with Shawn Sease appeared first on Predictable Revenue.
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SaaStr
FEBRUARY 21, 2019
As the war for talent continues unabated in tech, especially in the Bay Area, employees are getting better and better deals in many cases. And in many cases, that’s a good thing. But it’s possible to take things so far that the company is harmed. I’ve noted a trend lately with salesreps to give them … “everything” By that I mean: Paying a full draw for 3+ months.
Sales Hacker
FEBRUARY 21, 2019
There’s something so positive and energizing about kicking off a meeting. It’s the open door every salesperson craves. But that thrill is easily toppled. With one wrong move, you can get off on the wrong foot and put your entire sales process in jeopardy. A derailed meeting is a derailed process. How do you kick off a meeting well? Chatter away and smile until your cheeks hurt?
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Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.
IT World
FEBRUARY 21, 2019
Almost two-thirds of businesses are planning to migrate an enterprise resource planning (ERP) system to the cloud or are already doing so, despite many of them having concerns about moving sensitive data, security and regulatory compliance. That’s according to the Cloud Security Alliance (CSA), which asked 200 businesses about their ERP migration plans.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Totango
FEBRUARY 21, 2019
In today’s digitally transformed business world, customers are empowered to shift their subscription loyalties at short notice and without repercussion. As such, there’s seemingly no greater crisis than a lapsed customer. But, as John F. Kennedy once noted, within each crisis there lies opportunity. It’s a chance to reinvigorate and deepen your relationship with your customer through a successful winback campaign.
The Marketing & Growth Hacking Publication
FEBRUARY 21, 2019
It’s no secret that converting targeted leads into paying customers requires effective and optimized landing pages. Even if your top-of-funnel marketing strategies (like your PPC ad campaigns and paid social campaigns ) are extraordinary and drive a lot of traffic to your website, having poorly designed landing pages can negatively impact your customer’s user experience and your organization’s bottom line.
Sales Hacker
FEBRUARY 21, 2019
Last time Josh Braun joined up with the Sales Hacker community, he shared a framework for making objections feel like water off a duck’s back. This time, we’re taking it up a notch to get to the more advanced stuff, and Josh is sharing even more examples – exactly what you can say to prospects who raise objections in any scenario. We’ll also be taking requests!
IT World
FEBRUARY 21, 2019
Almost two-thirds of businesses are planning to migrate an enterprise resource planning (ERP) system to the cloud or are already doing so, despite many of them having concerns about moving sensitive data, security and regulatory compliance. That’s according to the Cloud Security Alliance (CSA), which asked 200 businesses about their ERP migration plans.
Speaker: Timothy Chan, PhD., Head of Data Science
Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.
Kellblog
FEBRUARY 21, 2019
Happily, in the past several years startups are increasingly recognizing the value of strong sales enablement and sales productivity teams. So it’s no surprise that I hear a lot about high-growth companies building onboarding programs to enable successfully scaling their sales organizations and sustain their growth. What’s disappointing, however, is how little I hear about the hiring profiles of the people that we want to put into these programs.
ProfitWell
FEBRUARY 21, 2019
What's up subscribers? Abby here, saluting National Sticky Bun Day with the sweetest of mornings. But before the sugar hits, let’s break down the latest in subscription and recurring revenue with your February 21st Subscription60. The Rundown In resources. A Digital Transformation Total digital domination is no far-off concept anymore. We're in the thick of it, and we're challenged by pivoting with the times.
SaaStock
FEBRUARY 21, 2019
I still remember the first SaaS meetup I ever ran where I brought three SaaS founders I admire on stage to speak in front of a crowd of SaaS enthusiasts in London. One of them, Janna Bastow, Founder of ProdPad, gave a presentation about Product-Market Fit. The other two, Paul Joyce, Founder of Geckoboard and Duane Jackson, Founder of Supdate and Kashflow then joined her on stage for a panel discussion about the road to product-market fit, which I moderated.
The Marketing & Growth Hacking Publication
FEBRUARY 21, 2019
Mobile phone use has increased by more than 4 billion since 2015 , most of which can be attributed to the fact that smartphones are rapidly becoming a technological extension of ourselves. Forbes predicts that by the end of 2019, mobile advertising will drive as much as 75% of all digital spend. Further, where across the board, engagement with media channels continues to fall, one category bucks the trend?
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Explore how integrated payment strategies impact investor and buyer evaluations. Payments are more than a feature — they’re a key to long-term success and market differentiation. They help SaaS companies offer seamless user experiences and efficient operations. Investors and strategic buyers assess these integrated payment strategies as a measure of a company's growth potential and sustainability.
BetterCloud
FEBRUARY 21, 2019
Over the course of her 15-year HR career, Marjorie Ajero has seen it all. Well, maybe not “all,” but she has merged public companies with private ones, scaled organizations during rapid growth, and solved countless employee relations issues. Her leadership at companies like Group Nine Media and Everyday Health has prepared her to successfully take on her new role as BetterCloud’s first chief people officer (CPO).
The Marketing & Growth Hacking Publication
FEBRUARY 21, 2019
The growth of modern election marketing Photo via Wikimedia commons You can’t get much simpler than “I LIKE IKE.” On the Flesch–Kincaid readability test, the phrase scores 119.2, which is pretty much off the charts for ease of understanding. It took a brilliant person to put those three words together. The slogan of Dwight D. Eisenhower’s presidential run was created by Peter G.
OpenView Labs
FEBRUARY 21, 2019
The post Weekly Walk with HubSpot’s CMO, Kipp Bodnar appeared first on OpenView Labs.
The Marketing & Growth Hacking Publication
FEBRUARY 21, 2019
Pebble beach by Waferboard on Flickr. You just want the perks Let’s cut right to the chase. You have said it, or someone in your company has. You want to show your true colours. Stand out from the crowd. Reveal your heritage. Unleash your true potential. Be unique. Be special. But it turns out, you can’t. Here’s why. You don’t know how You are a business owner, a marketing intern or somewhere in between.
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Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.
OpenView Labs
FEBRUARY 21, 2019
Since 30% of SaaS companies report having unacceptable levels of churn , retention panic is real, and it’s tempting to point fingers, namely at the customer success team. As a SaaS founder who led our customer-facing departments when there was a customer churn problem , I fully grabbed it, put it on my team’s shoulders, and went to work. I naively believed we could solve any customer retention problem all by ourselves.
The Marketing & Growth Hacking Publication
FEBRUARY 21, 2019
With the change the lifestyle, busy schedules and stressed day jobs, people have turned themselves towards the virtual love and belonging. Spending time on social media gives a sense of satisfaction that you still have some life left in you. In a way to connect with people online when you cannot connect with them offline. Bridging the distances, sharing harmony and making it a virtual hangout.
Intercom, Inc.
FEBRUARY 21, 2019
That’s why more and more businesses are turning to sites like G2.com , the place to see what others are saying about their experiences with the myriad SaaS options for business. And G2.com’s CMO Ryan Bonnici believes software purchasing will continue to evolve into a more authentic selling and buying experience. Ryan joined G2.com as its head marketing guy in late 2017, having known that he wanted to be a CMO since the age of 10.
The Marketing & Growth Hacking Publication
FEBRUARY 21, 2019
Photo by Phil Desforges on Unsplash HypeAuditor has just released “The State of Influencer Marketing 2019: Exploring influencer fraud on Instagram” and this is the most complete research on influencer fraud so far. For this study, they have analyzed over 4M influencers and over 500M posts on Instagram. The average Engagement Rate on Instagram is growing If we compare the average Instagram Engagement Rate in 2018 and 2019, we will see that it has grown.
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If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.
The Marketing & Growth Hacking Publication
FEBRUARY 21, 2019
We’ve all heard about keywords and their importance in SEO. However, negative keywords are equally important, especially when you’re launching with a PPC campaign. Whenever you’re starting your own Google Ads campaign, you need to target keywords. You select keywords so that you can get more clicks and conversions from your ads. However, one aspect that many businesses fail to consider is negative keywords.
The Marketing & Growth Hacking Publication
FEBRUARY 21, 2019
Photo by Rawpixel on Unsplash We all know the importance of marketing for every business, but it’s even more crucial for startups especially if it’s related to the home improvement industry which is growing tremendously. So, unless homeowners have the least ideas about your startup company and what your company offers, they won’t consider taking your services.
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