Wed.Jan 19, 2022

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Dear SaaStr: What Makes a Bad CTO?

SaaStr

Dear SaaStr: What Makes a Bad CTO? While there is no legal definition for CTO or bright line between CTO and VPE, I’d suggest a start-up CTO really only has to do a few things — which are very hard: Assemble a small team (3–9) of very good engineers. That are super agile. That can ship a lot of very functional, very clever code that supports early, very rapid growth (from a very small base); and.

CTO Hire 223
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How To Use Local Search Marketing to Attract More Customers

Neil Patel

Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO?

Marketing 133
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5 Interesting Learnings from Asana at $400,000,000 in ARR

SaaStr

When we last checked in on Asana, they were at $240m in ARR growing an incredible 55% a year. You might expect growth to slow in such a highly competitive space, but no — Asana’s growth has defied gravity. At $400m in ARR, it’s now growing a stunning 70%. That’s incredible acceleration at scale. Ok 5 Interesting Learnings on how they accelerated growth at scale: 1.

Scaling 244
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Investing in Ambient.ai

Andreessen Horowitz

In the summer of 2011, a masked intruder managed to open a locked door of Nicira, the startup I co-founded, walk directly to the desk of a well known engineer, passing many others on the way, grab a server, and … The post Investing in Ambient.ai appeared first on Andreessen Horowitz.

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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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From B2C to Billions: How Vimeo Executed a B2B Pivot That Redefined Their Future with Vimeo CEO Anjali Sud

SaaStr

Every SaaS entrepreneur knows it can be difficult to execute a significant business pivot. Yet the reward may be worth it. Vimeo CEO Anjali Sud shares how a pivot from targeting B2C creators to the B2B market put the company on the path to success. Read on for advice and lessons Vimeo learned along the way. Why the Shift to B2B? When Sud took the CEO position in 2017, Vimeo was targeting consumers and creators.

B2C 196

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Land your Next Customer Success Manager Job with these 3 Tips

Totango

Whether you’ve worked in the customer success industry for a while or you’ve recently decided that this is the career path for you, searching for Customer Success Manager jobs can be intimidating – especially if you don’t know where to start. In this article, we’ll take a look at some of the basic skills required to be successful as a CSM and break down three key areas to focus on to help you land that dream role.

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How to Set Smart And Actionable Customer Success Goals in 2022

Trujay

Behold, 2022 has arrived! And with it, a whole slew of new year’s resolutions. Goals such as “find out about marketing automation tools,” “quit eating week-old leftovers,” and “finally figure out how the internet works” – one of which will undoubtedly fall by the wayside (no offense, radio is hard enough to understand).

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Investing in Carry1st

Andreessen Horowitz

The African continent is in the midst of a massive generational shift, and with it a technological revolution. A young, middle-class, and rapidly growing population — 1.3B people with an average age of 19 years old — is in the … The post Investing in Carry1st appeared first on Andreessen Horowitz.

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How to Break Into the Creator Economy in a Digital Age

Entrepreneur - SaaS

More than 50 million people worldwide consider themselves to be creators -- here's how they're doing it.

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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How to Invest in Episodic Content that Promotes Itself

Sparktoro

I’ve long been bullish on episodic content; in fact, I think it’s likely the best kind of long-term content investment most online brands can make. The challenges are consistent creation (gotta keep those episodes coming!) and finding the right marketing flywheel to bring in fans, subscribers, and amplifiers.

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The New User Journey: Follow Your Users to Understand how to Excel at Go-to-Market

OpenView Labs

Product-led growth (PLG) is an end-user-focused growth model that relies on the product as the primary driver of customer acquisition, conversion, and expansion. This means that the product is doing some of the heavy lifting that used to belong to marketing and sales and giving them new areas of focus. . This also means that the typical go-to-market playbook SaaS experts used to follow (below) isn’t as relevant as it used to be.

Scale 72
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Cisco Webex rolls out 'Connection Experiences' to boost employee well-being

IT World

Cisco Webex today unveiled several updates designed to enhance the employee well-being, including Connection Experiences, the latest addition to Webex’s Collaboration Insights tool. Collaboration Insights offer detailed, personal insights into meeting-based activities, giving employees more control over their work and personal well-being by enabling more meaningful connections.

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5 Tips for How to Deal With an Angry Customer

ChurnZero

The customer is always right. That’s how the saying goes. That’s also what you might be thinking when trying to figure out how to deal with an angry customer. No matter what industry you’re in, chances are that you’ve crossed paths with an irate customer more than once. Their anger and frustration may or may not be justified. Nevertheless, it’s up to you to diffuse the situation and offer an outcome that makes them happy and hopefully retains their business.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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How to keep your apps up to date in Windows 10 and 11

IT World

Look around a typical Windows desktop. Whether it’s running Windows 10 or 11, chances are that it’s running at least a couple of dozen Windows applications (.exe files), and at least four dozen Microsoft Store apps. On my local fleet of 10 PCs, the range for applications is from a low of 24 to a high of 120; for Store apps, it ranges from 49 to 81. Such numbers are quite typical, if my online research is at all accurate.

Data 72
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How to do effective Account Transitions in Customer Success?

CustomerSuccessBox

What is an account transition? An ‘ account transition’ is the process by which an existing or a new customer account is transitioned from one member of the Customer Success team to another. In an ideal world, your Customer Success Managers would have a great relationship with the customers. They’ll keep up the relationship for as long as possible. So, an effective account transition is important in such situations.

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The Value of SaaS Company Benchmarking

SaaS Metrics

Benchmarking compares performance metrics and is commonly used to provide the logic behind targets and measure success. Those targets are less meaningful in the absence of benchmarks. Overly ambitious targets can also be made more realistic by looking at what is going on elsewhere. When deciding how to benchmark their business, SaaS. Read more. The post The Value of SaaS Company Benchmarking first appeared on SaaS Metrics.

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How to Break Into the Creator Economy in a Digital Age

Entrepreneur - SaaS

More than 50 million people worldwide consider themselves to be creators -- here's how they're doing it.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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What You Need to Know About ‘Internet of Behaviors’ in 2022!

SmartKarrot

A lot has been written on the Internet of Things (IoT) and how it has made our lives more comfortable and convenient. . IoT can be found everywhere, from Google Home to smart home devices like smart security solutions. The information accumulated by the IoT devices provides information about users’ interests, behavior, and preferences. This has led to the evolution of a new concept termed the internet of behaviors.

Travel 10
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Userpilot Integrations: How Userpilot Gets Along with Your Tech Stack

User Pilot

Documentation guides can be tricky so here’s an article on everything you need to know about Userpilot integrations and how you can build better user experiences by sending data from Userpilot to your other apps. We cover how our one-click integrations work, how to set them up, and which apps Userpilot integrates with. Also, what integrations Userpilot is currently working on and what you should expect in the future.

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How to Build a High-Performance Customer Experience Team?

SmartKarrot

Building a high-performance CX team is all about maximizing each team member’s efforts and assigning the right people in the right roles. But the question is, who can be deemed as the right person? The answer is that it depends on the organization, where exactly the team sits in the organizational structure, and the scope of functionalities and responsibilities of the CX team.

Scale 10
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Jan 19 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Nashville Metropolitan Area, US (Hybrid) Organization: LNCsearch As a Director of Customer Success, you will manage the workflow of the call center and ensure compliance with established benchmarks and standards. Implement call center and interdepartmental initiatives to enhance operational efficiency and delivery of quality call center performance.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.