Thu.Aug 29, 2019

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Don’t Just Follow the Buyer’s Journey, Enable the Buyer.

OpenView Labs

We are often rushing to build out a buyer’s journey, identify the personas and then map content along the journey. But it isn’t enough to have the buyer’s journey identified. It’s imperative that you assess the “jobs” that B2B buyers are trying to complete in the journey and find ways to reduce friction in the journey. The easier you make it for buyers, the more apt they are to choose your company and product.

B2B 41
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Here’s How the Cartoon Design Trend Caught Fire and Why Every SaaS Is Rebranding

Unbounce

I’m sure you’ve noticed this ubiquitous illustration style by now. Depending on who you ask, these cartoons are either fun and whimsical, or strange and faceless. Maybe you see them as friendly-looking doodles … or maybe you see them as just plain weird. Whatever your opinion, one thing is for sure: these little buddies are everywhere right now. For better or worse, they have completely taken over the visual identities of many high-profile SaaS brands.

Trends 111
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Founder’s Guide to Venture Debt

The SaaS CFO

How Venture Debt Helps Founders Grow Their Businesses Many founders of SaaS businesses I speak with look only to equity to finance the start-up and early growth of their businesses. They may not be aware of, or do not appreciate the value of, venture debt financing which is complimentary to venture financing. In this guide […]. The post Founder’s Guide to Venture Debt appeared first on The SaaS CFO.

Finance 99
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The power of positivity: how to inspire your team to leave their limiting beliefs behind

Predictable Revenue

Learn how to empower your teams to not only crush their numbers but cultivate a mindset that will empower them in all areas of their life. The post The power of positivity: how to inspire your team to leave their limiting beliefs behind appeared first on Predictable Revenue.

Revenue 133
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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How to Deal With Angry Customers: Examples, Research, and Field-Proven Best Practices

Groove HQ

What’s the best way to respond to an angry customer? It’s one of the most stressful parts of working in customer service. It’s also an issue that came up repeatedly in a recent survey we conducted of 2,300+ customer service professionals and businesspeople. When we asked about your biggest challenges, we heard answers like this: […]. The post How to Deal With Angry Customers: Examples, Research, and Field-Proven Best Practices appeared first on Groove Blog.

More Trending

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Customer Retention Optimization Strategies to Keep Customers Long-Term

Totango

Your customers are your enterprise’s life’s blood. When you get a new customer, work to retain them and grow customer lifetime value. While the sales team will always be looking for new customers, retaining a current customer is far cheaper than finding a new customer to replace them. When you retain a customer, you’ve won a valuable patron who will be far likelier to want future sales or try new products. .

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Why I’m Leaving a Job I Love to Join FastSpring

FastSpring

There is no doubt we are in the golden age of software. Never before has it been easier to identify a need in the market and then build a piece of software that addresses that need. The pace of these cycles is getting shorter and shorter and the businesses that are being created as a result are demonstrating huge potential. As an Operating Principal at Accel-KKR, I saw this every day.

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a16z Podcast: From the Internet’s Past to the Future of Crypto

Andreessen Horowitz

What can we learn from the history of the internet for the future of crypto?

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How to Increase Your CS Team’s Efficiencies and Reduce Client Onboarding Time – A Success Story

ChurnZero

How to Increase Your CS Team’s Efficiencies and Reduce Client Onboarding Time – A Success Story. Inflow Communications is one of the nation’s top Unified Communications and Contact Center providers. As a pioneer in contact center and customer experience technologies, Inflow Communications provides training and consulting to hundreds of customers around the world. .

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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Decentralized Applications: What’s Now, What’s Next

Andreessen Horowitz

Decentralized apps or “dApps” are the much-promised innovation of crypto. Imagine a decentralized version of every major application out there today, as well as new applications native to crypto.

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Hedera Hashgraph launches mainnet, hopes to compete with global business networks

IT World

Hedera Hashgraph , an electronic public ledger developed for corporate use, launched its mainnet beta today, allowing developers to create an account and build decentralized applications (dApps) for it. The distributed ledger technology (DLT) is a direct competitor to blockchain distributed ledgers such as Ethereum and Hyperledger, and claims it can outperform traditional financial and business networks. [ Read the Download: Beginner's guide to blockchain special report ].

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Social Networking in 2030: How Could Crypto Change Things?

Andreessen Horowitz

One of the most popular applications on the internet is social media, for better… and for worse. So if we were to imagine how crypto and blockchains could transform social networking in the future, how might that look?

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Subscription Economy News – Week of 8/19/2019

Zuora

Every week, we bring you the top stories and analyses from the global Subscription Economy. The post Subscription Economy News – Week of 8/19/2019 appeared first on Zuora.

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The Big Payoff of Application Analytics

Outdated or absent analytics won’t cut it in today’s data-driven applications – not for your end users, your development team, or your business. That’s what drove the five companies in this e-book to change their approach to analytics. Download this e-book to learn about the unique problems each company faced and how they achieved huge returns beyond expectation by embedding analytics into applications.

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Agents of Change: How Do You Innovate from the Inside?

Andreessen Horowitz

It’s the oldest rule of disruption. People inside the company see the new thing coming, but have a hard time being heard or driving actual change.

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Obligation Management: What You Need To Know

Navint

Companies today are ever vigilant to monitor incoming revenue, but how many take the time or effort to identify lost revenue inside their own organizations? Obligation management is an area where bleeding revenue may be occurring. Additionally, if obligation management is not something that you have considered there is a possibility that you may also be hemorrhaging revenue.

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Security and Privacy for Crypto with Zero-Knowledge Proofs

Andreessen Horowitz

The internet led to all sorts of applications that have changed people’s lives, connecting people around the world in new ways and at new scale.

Scaling 60
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Is inbound marketing the best marketing strategy?

Net-Results

It’s tempting to try and find “the best” marketing strategy. Whatever is best, however, relies greatly on your situation, market, and company. Inbound marketing has a particular zeal attached to it. This is because the creators of the strategy (HubSpot) positioned it. They spoke out strongly against their perceived opposite of inbound marketing: outbound marketing.

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How to Build an Experimentation Culture for Data-Driven Product Development

Speaker: Margaret-Ann Seger, Head of Product, Statsig

Experimentation is often seen as an aspirational practice, especially at smaller, fast-moving companies who are strapped for time and resources. So, how can you get your team making decisions in a more data-driven way while continuing to remain lean and maintaining ship velocity? In this webinar, Margaret-Ann Seger, Head of Product at Statsig, will teach you how to build an experimentation culture from the ground-up, graduating from just getting started with data-driven development to operating

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Taking Crypto Beyond Volatility: Stablecoins

Andreessen Horowitz

The history, evolution, and use of money revolves around enabling financial tools to grow livelihoods, businesses, and the overall economy as a result.

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Weekly Walk with Product Led Institute’s Principal, Wes Bush

OpenView Labs

The post Weekly Walk with Product Led Institute’s Principal, Wes Bush appeared first on OpenView.

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The Architecture of Crypto Innovation

Andreessen Horowitz

Some of the biggest questions in technology today opportunities for crypto center around issues of privacy and security.

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Weekly Walk with Product-Led Institute Principal, Wes Bush

OpenView Labs

The post Weekly Walk with Product-Led Institute Principal, Wes Bush appeared first on OpenView.

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Monetizing Analytics Features

Think your customers will pay more for data visualizations in your application? Five years ago, they may have. But today, dashboards and visualizations have become table stakes. Turning analytics into a source of revenue means integrating advanced features in unique, hard-to-steal ways. Download this white paper to discover which features will differentiate your application and maximize the ROI of your analytics.

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Join SaaStr, Insight Partners, MaestroQA and 200+ More at SaaStr NYC Meet-Up THIS Tuesday!! And Learn How to Close a $1,000,000 Deal!

SaaStr

Ok with SaaStrScale.com under way, we’re gearnig up for a more informal and super fun event THIS UPCOMING TUESDAY IN NEW YORK, our SaaStr NYC Meet-Up. It was be this next Tuesday, September 3, at Digital Ocean’s super cool HQ. And we already have 200+ founders, VCs (lots) and CEOs signed up!! The agenda: Doors open at 5pm. Jason + Team SaaStr will be there to answer questions.

Cloud 22
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Everything we’ve learned about scaling sales

Intercom, Inc.

? ?. In this week’s episode we’ve dug down into the podcast vaults to bring you some of the best insights shared by our guests about scaling sales. It’s no surprise that one of the key levers for growth as you go from startup to scale-up is your sales team. How quickly you’re able to accelerate growth depends on your ability to build a nimble sales org and develop a strong sales strategy.

Scale 172
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“5 Dos and Dont’s Lessons From My Bootstrapping Days” Wrike Founder and CEO Andrew Filev (Video + Transcript)

SaaStr

Starting a company can be daunting, exhausting, and expensive, but with the right focus and idea – extremely rewarding; take it from Andrew Filev, Founder and CEO of Wrike. In this session, he will outline the do’s and dont’s that he learned bootstrapping Wrike. Where it makes sense to invest your precious resources when to outsource, and how to save yourself money without cutting corners.

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A Day in the Life of a Sales Recruiting Firm Owner

Sales Hacker

Have you ever wondered how other sales professionals are tackling their roles? Structuring their days? Overcoming their challenges? We all do. Which is why, in this series, we’re going behind the scenes with top salespeople to get the inside scoop. (You’re welcome!). Today, we’re pulling back the curtain on the day-to-day for a sales recruiting firm owner, and for that, we talked to Amy Volas.

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Pricing Structure Guide: Finding the Optimal Price Structure

ProfitWell

If you know anything about us here at ProfitWell, it’s that we’re pretty keen on pricing. We’re always available to talk about pricing. Doesn’t matter who you are or what you’re selling, if it’s pricing, we’re interested. That’s because your pricing structure is absolutely definitive for your business. Where you go with pricing structure will define not only your approach to your price points but also your packaging and discounts throughout your business.

Pricing 40
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Recur Now 8/29: Peloton problems?

ProfitWell

Their recent S-1 filing could reveal a lot about Peloton's potential. Today, we dive deep into the Peloton IPO, plus our ProfitWell crew answers how much I’d have to pay them to part ways with their strongest team member. Today's Top Subscription News. Lord & Taylor: Sold. Subscription retail gains more territory. Hudson's Bay , the Canadian business retail group, is selling Lord & Taylor to the clothing rental subscription service, Le Tote , for $100 million.