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The Top 10 Questions to Ask a VP of Marketing in an Interview

SaaStr

I’ve interviewed 100s of VP of marketing candidates over the past years and I can tell you one think — it’s easy to spot the ones that won’t work out. To help your candidates here though, make sure you’ve share enough data on how your funnel works today. Ask them what those top 3 are before you hire them.

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What is Psychographic Data?

User Pilot

What is psychographic data? It’s the analysis of consumers’ attitudes, values, and lifestyles, enabling a more nuanced marketing approach compared to demographic data alone. Types of psychographic data Psychographic data is a rich tapestry of information, spanning activities, interests, opinions, and attitudes.

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A Guide to Data-Driven Analytics in SaaS

User Pilot

What is data-driven analytics in SaaS? How to conduct user data analysis? TL;DR Data-driven analytics describes the process of collecting, analyzing , and interpreting customer data to help organizations make better-informed product and strategic business decisions. Data collection comes next.

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2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin

SaaStr

Jason now has 5 investments at $200m+ ARR that are all cash-flow positive (which is necessary today), and there’s one clear trend he’s seen in today’s new efficient world: The New Normal is 700 Employees at $200,000,000 in ARR (or $300,000 per employee) at the average public SaaS company. “Don’t hire the broken.

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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. It will also guide you through uncovering and harnessing these insights in your SaaS business.

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How to deploy empathy to get the most out of customer interviews, according to Geocodio’s Michele Hansen

Intercom, Inc.

They work with consulting firms, hire their own analysts, buy data management software. Michele Hansen is the co-founder of Geocodio , a SaaS business that provides geocoding and data matching for addresses. Michele Hansen is the co-founder of Geocodio , a SaaS business that provides geocoding and data matching for addresses.

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Customer Sentiment in SaaS: How to Measure and Improve

User Pilot

Collect customer feedback via multiple channels (surveys, user interviews, social media reviews, and so on). Visualize the collected customer data to identify patterns. Analyze the data to determine customer sentiment drivers across the customer journey. Ready to begin tracking customer sentiment for your SaaS?