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My Company’s Revenue Dropped to $0 — and We Thrived with TripActions CEO Ariel Cohen (Video)

SaaStr

Recovery from COVID has taught us that adapting and learning how to thrive in new ways in the face of change, whether good or bad, can lead to exponential growth. . He highlights the three key strategies that helped TripActions scale and boost their revenue. Develop a well-defined vision. Do not waste time developing a Plan B.

Travel 201
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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Because word-of-mouth for us is actually much bigger fuel than the revenue that we’re collecting or churning or dropping or whatever.”.

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Chief Revenue Regrets: Relying on Reps to Provide Forecasting Deal Data

InsightSquared

Throughout his three decades of experience running revenue organizations, he has seen the good — and plenty of the bad. In this series, , he will share his experiences, providing other CROs and revenue leaders insights from his lessons learned. This piece will focus on the importance of activity capture.

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CRO Confidential: Why Your Startup Needs A Rev Ops Leader With Cherishma Shah, Senior VP Of GTM Strategy, Operations, and Enablement at Guild Education (Pod 648 + Video)

SaaStr

A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. When we see this hire, it’s usually viewed as a tactical person to run analysis, do assistant work, or run campaign management.

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A Comprehensive Guide to User Analytics: Tools & Methods

User Pilot

User analytics play an essential part in the product development and management process. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. The data can also come from user feedback. Let’s get to it!

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9 Customer Analytics Use Cases For SaaS

User Pilot

TL;DR Customer analytics or customer behavior analytics is the practice of collecting and analyzing customer data to make better business decisions. You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. This data isn’t just for top-level strategy.

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The 6 Best Digital Strategy Companies of 2020

Neil Patel

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. The focus with our digital strategy is revenue. Everything we do is focused on producing real results for businesses whether that’s more traffic, leads, or revenue.