article thumbnail

10 Learnings on High-Velocity Sales to SMB with Gorgias CEO and VP of Sales

SaaStr

Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Who will be looking for this product? Mid-Market?

article thumbnail

7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Without an autonomous-first approach, you will miss out on many SMBs.

SMB 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

WhatsApp Chatbot: An Ultimate Guide For SMB & Enterprise Businesses

How To Buy Saas

The simple answer to this is through integrating a WhatsApp chatbot, which helps to enhance interactions with your customers and contribute to business growth. They offer 24/7 customer support, with one-to-one interactions to customer queries, leading to enhanced customer satisfaction and business growth.

SMB 52
article thumbnail

The Pressure to Move Up Market Facing SMB SaaS Startups

Tom Tunguz

New Customers per Year 1333 6667 13,333 33,333 66,667 133,333. When an SMB SaaS startup is young with quickly growing revenues, more of the same works. Fast-forward two years when the company is at $5M in ARR and the business needs to be adding 13,333 customers each year. ARR 1 5 10 25 50 100. Xero, Wix, Zendesk are among them.

SMB 100
article thumbnail

The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. As many of these channel partners move to newer distribution models, the brokerage channel model in particular, they represent an efficient and leveraged customer acquisition channel.

article thumbnail

If You Leave the Low End of the Market … You Probably Can’t Go Back

SaaStr

The startups I’m involved with that have happy SMB customers have much higher brand awareness around $10m in general than those that don’t. Small customers make you and your product better. Small customers are great for training the sales team. Give the new reps the leads for the smaller customers.

SMB 341
article thumbnail

The Defining Characteristics of Successful SMB SaaS Startups

Tom Tunguz

At first glance, SMB SaaS companies, those who sell Software-as-a-Service to small to medium businesses, may seem like any other software company. Successful SMB SaaS companies have reinvented their businesses eschewing the expensive enterprise sales model in favor of end-user centric marketing, support and product development.

SMB 100