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Creating More Sales Opportunities Without Mortgaging the Future

Joel Caparella

Creating more sales opportunities is always critical, it is especially critical for publicly traded companies. But a funny thing happens when we get so zeroed in on the immediate demand of generating more sales and more revenue, out future gets lost. What are we afraid of?

Sales 40
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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

In the latest episode of CRO Confidential, host Sam Blond, partner at Founders Fund and former CRO at Brex, sits down with Ashley Kelly, VP of Global Sales Development at Rippling. For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR.

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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

As Christian’s been the CRO of Splunk for over seven years now, he’s a wealth of knowledge on what it really takes to be successful in Enterprise SaaS Sales. When Christian asks his sales team how much pipeline they need to hit their number, everyone typically gives a similar answer: “ You’re going to hear 3x a lot.

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SaaS Couples Counseling for Sales & Marketing with Greenhouse’s CMO and VP Enterprise

SaaStr

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

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The Impact of Direct Dials on Sales Productivity

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. When dialing a number at the VP level, SDRs are 147% more likely to connect with them.

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The Path to CRO with TigerEye, CircleCl, Lattice, and Notion

SaaStr

After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. She wanted to jump into a full cycle capacity as a sales leader, but she said yes. Shifting from an operator and loving operations and data to a sales and revenue leadership role felt like a big jump.

Scale 228
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What’s New at Google Cloud with CMO Alison Wagonfeld

SaaStr

The bigger the company, the more they compete with Microsoft. What they’re seeing with GenAI and Google Cloud is an opportunity to grab share from AWS. In particular, many more startups are using Google Cloud to access their models and LLMs. For example, Alison has seen a company use Vertex to create a marketing studio.

Cloud 228
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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Chances are that if you ask your sales and marketing teams this question, you may open up a can of worms. When these two vital parts of your company’s generating program are at odds, it guarantees only one thing at the end of the day: fewer prospects, fewer qualified leads, and fewer sales.