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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question.

B2B 55
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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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Product Idea Validation: 6 Steps for Ensuring Successful Products

User Pilot

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product. How do you go about it?

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15 Sales Statistics That Will Change How You Think About Revenue In 2021

Sales Hacker

There’s no telling how the sales landscape will continue to evolve, and sales representatives will need to stay agile if they want to hit their goals in an increasingly competitive market. Still curious which sales trends will be on the rise in 2021? Investing in the tools your team needs to get the job done isn’t enough.

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16 Customer Acquisition Strategies To Increase Conversion Rates

User Pilot

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. For faster results, implement targeted paid social ads to get more eyeballs on your content. This article shows you how. How Clearcalcs improved user activation with Userpilot.

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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This, in turn, provides you with a roadmap, serving as a guide for the team.