Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. If you can understand how to structure content in a way that is timely and relevant to journalists’ beats, they’ll not only tell your story, but tell it in the way you want it to be told. PR is an underutilized growth tactic.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Provide the necessary training for your sales teams. Optimizing your marketing strategy to cut costs.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

User Pilot

JUNE 20, 2023

TL;DR Product idea validation is a process during which product teams test and tweak the product concept to ensure it satisfies a real market need. Apart from testing the demand for the product, idea validation helps teams assess if they have the necessary expertise and resources to build the product.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

GetUplift

NOVEMBER 29, 2021

Sure, everyone’s doing content marketing. Heck, even the latest stats show that 82% of marketers are actively using content marketing in 2021 (up 70% from the last year) globally as part of their content marketing strategies. A good content marketing strategy has long-term payoff. .

Social Media 111

Social Media Interviewing Sales Hiring Content Marketing 111

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? Interview them. According to one study, it also costs over $50 billion annually due to wasted resources alone.

B2B 87

B2B Technical Advisors SaaS Payments Underperforming Technical Team 87

Neil Patel

OCTOBER 23, 2020

While you’ll find several end-to-end marketing agencies, it’s nearly impossible to get results without specialized knowledge – something that specialized or “niche“ marketing agencies offer. Here are a few other examples: Market Research. Marketing Strategy. Multiple end-to-end marketing agencies outsource their work.

Outsourcing Services 142

Outsourcing Services Sales Hiring Outsourced Development Marketing 142

SaaStr

JULY 29, 2022

But the lazy approach, the content marketing approach, it has some benefits but it really is tough to penetrate these traditional offline businesses. We’ve been in the consumer market for a very long time. And we’re about to add basically a team collaboration tier on top of the product. Slack is epically free.

Scale 272

Scale Scaling Sales Hiring Enterprise 272

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. For faster results, implement targeted paid social ads to get more eyeballs on your content. This article shows you how. How Clearcalcs improved user activation with Userpilot.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

FEBRUARY 3, 2023

Gather insights about your customers from internal teams. Invite your customers to one-on-one interviews An interview can be a great way to empathize with your users as it provides insight into their values, perceptions, and experiences. Then, collect direct customer feedback with in-app surveys.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Neil Patel

OCTOBER 13, 2020

The problem isn’t just in the amount of time an in-house team has to dedicate to the work. This lack of resources is a major struggle for teams with in-house F&A staff, according to Consero. Unless you’re a website development firm, there’s really no reason to maintain your own website. Website Design and Maintenance.

Outsourcing Services 143

Outsourcing Services Outsourced Development Sales Hiring Technical Review 143

Neil Patel

APRIL 5, 2023

Let’s say you want to create an ultimate guide on content marketing. Incidentally, my guide, “ The Beginner’s Guide to Content Marketing ,” features within the top organic search results in this instance. And what’s the best way to stay up-to-date with their content marketing strategies? Brilliant, right?

Payment Methods 139

Payment Methods Social Media Payment Services AI Search 139

User Pilot

AUGUST 1, 2024

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Product management focuses on product development.

Product Marketing 105

Product Marketing Strategy Marketing Underperforming Technical Team 105

User Pilot

JANUARY 22, 2024

To create a go-to-market strategy, you’ll need to identify your target market, craft your value proposition , master your product’s strategic positioning and messaging , and decide on your marketing channels. This, in turn, provides you with a roadmap, serving as a guide for the team.

Product Marketing 105

Product Marketing Marketing Social Media Scale 105

GetUplift

JULY 4, 2024

They’re truly partners and an extension of our team. And your website and marketing campaigns have to intrigue and interest all of these decision makers — enough to either take the next step or to give the green light so that someone on their team can take that next step. in overall conversions +72.8% They’re a great partner.

Scale 75

Scale Technical Review B2B Strategy 75

FastSpring

DECEMBER 11, 2018

Email – Send out regular email campaigns with special discounts and other useful content on your site. Content – Create a content marketing campaign that provides helpful and unique information for your customers. All you have to worry about is developing great products and expanding your business.

Payment Methods 73

Payment Methods Business Underperforming Technical Team Social Media 73

Neil Patel

OCTOBER 8, 2020

Partnerships – Backlinking strategies typically involve some form of outreach to develop relationships with relevant websites in your niche. Ego bait – Ego baiting involves creating content that is directly about the people you want to get a backlink from, such as an interview or including them in a list. Conclusion.

Consulting 129

Consulting Technical Advisors Payment Methods Technical Review 129

Neil Patel

OCTOBER 6, 2020

Here’s what a digital marketing consultant can do for you: 1. Develop an Effective Digital Marketing Strategy. A consultant can put together a detailed, actionable digital marketing strategy based on your business objectives. Choose a digital marketing consultant with the expertise that matches your needs.

Consulting 110

Consulting Marketing Sales Hiring Social Media 110

FastSpring

JUNE 11, 2024

Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? Podcast Full Interview: Audio Listen online or find it on more podcast services. Set up a demo or try it out for yourself.

Sales Recruiting 113

Sales Recruiting Software Review Payment Solutions SaaS Payments 113

Sales Hacker

JANUARY 24, 2018

Uncover topics with customer development. Start by interviewing your current clients. For example, if I were doing this for my content marketing service, Grizzle , I would ask my clients questions like: What does your current PR system look like? This way, you’ll your content will be seen by both your audiences.

Sales Recruiting 98

Sales Recruiting Sales Underperforming Technical Team Social Media 98

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. You and your marketing team need to understand this.

Social Media 145

Social Media Engineering Sales Hiring Branding 145

Outseta

MAY 24, 2019

I know that this comment will draw ire from some folks, and I’m the first to agree that writing, podcasting, and producing video content all come with their own unique challenges and requisite skills that must be developed to do them well. That’s too bad, because in my eyes this is the single greatest benefit of podcasting!

SaaS 58

SaaS Underperforming Technical Team Interviewing Outsourced Development 58

SaaStr

JULY 8, 2020

I will tell you how many COs I’ve talked to that say, “I’ll come to SaaStr, but I don’t want my series B or series C VC interviewing me,” which is sort of interesting. Personally, our team has been holding back a little bit. Jason Lemkin: Together as a team, right? Aileen Lee: And hi, everyone.

Investment 188

Investment Technical Review Part-Time VPE Development Team Review 188

Outseta

NOVEMBER 19, 2019

Why building trust with your internal team is the hallmark of great marketing leaders By Geoff Roberts The role of the modern Chief Marketing Officer is a tough one—you’d be hard pressed to name another position that requires a wider range of skills. Said another way, this is the best case scenario.

Sales Hiring 50

Sales Hiring CTO Coach CTO Hire Underperforming Technical Team 50

Unbounce

JUNE 23, 2023

Will AI ever be able to replace marketers—or even an entire marketing team (gulp)? I feel like whenever I discover something new about AI and how it’s influencing marketing, I look at the date that the article was published and it was two weeks ago, and it’s not even relevant anymore. Super proud of our product team.

AI Search 95

AI Search AI ChatGPT Marketing 95

How To Buy Saas

DECEMBER 1, 2020

Get a webinar or interview session plan with your industry expert. Talk to these webmasters or team and get your saas listed. A lag in loading can degrade the user experience and also give a bad impression to a saas buyer. They are beyond managed hosting with an amazing Dev support team. Start your saas youtube channel.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

Outseta

SEPTEMBER 11, 2017

Before we get into the interview, a bit of background - I have hired Soren’s team at Working Planet multiple times. Even further up market and in my past engagements with Working Planet, there are a number of challenges related to paid search management that I’ve felt first hand and still don’t see a great solution to.

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

Full Session

DECEMBER 13, 2024

You can quickly identify and fix SEO weaknesses and get more search visibility and traffic. GrowthBar GrowthBar is an SEO tool for content creators and marketers. It simplifies keyword research and content optimization. You can develop data-driven SEO strategies based on competitor insights and complete link analysis.

AI Search 52

AI Search Software Review Technical Review Underperforming Technical Team 52

SaaStr

JANUARY 28, 2020

I remember about three years ago, Marc Benioff gave some interview and he said his biggest regret was not continuing to hire sales professionals through 2009, his number one regret. If something bad happens, you’re going to have to cut your burn, probably. What do you do with that lightly toxic person on your team?

Sales Hiring 226

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 226

Intercom, Inc.

DECEMBER 9, 2022

And this is why we decided to bring you a special episode about these latest developments in the world of AI, what they mean, and whether it’s time to apply it in real-life scenarios such as customer support. I see a lot of folks like content marketers saying things like, “This is going to change my job forever.”

ChatGPT 279

ChatGPT Artificial Intelligence Technical Review Machine Learning 279

GetUplift

MAY 3, 2025

He explained how people hire you because they feel understood, because you speak to their pain point: Audit questions for your team to address Have you ensured that messaging directly addresses audience pain points? Questions for your team to address Do you need to soften any of the copy to make it more empathetic?

Underperforming Technical Team 52

Underperforming Technical Team Technical Review Sales Hiring Mobile 52

Unbounce

AUGUST 20, 2019

As you’ll see, getting it wrong helped them grow their business, develop a customer-focused philosophy, improve their abilities as a leader, and much more. Jump Straight to a Lesson Learned from a Marketing Fail. Every marketer knows the value of organic keywords. Develop Buyer Personas to Inform Your Marketing.

Marketing 112

Marketing Underperforming Technical Team Technical Review Strategy 112

Intercom, Inc.

DECEMBER 19, 2018

Intercom, the product, continued to develop at a fast pace with hundreds of new features big and small – from an entirely reimagined Messenger to a thriving Intercom App Store to next generation chatbots, Custom Bots and Answer Bot. Lessons learned from scaling a team. It has been a year of extraordinary growth at Intercom.

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

Intercom, Inc.

JULY 9, 2020

Kevin Indig leads SEO & Content Marketing as VP at G2 and mentors startups in Marketing at GermanAccelerator. And I put together these horrible, bad websites – I’m lucky there’s no evidence of them anymore. Atlassian does not have an outbound sales team. Kevin: Yeah, that’s true.

Technical Review 199

Technical Review Scale Underperforming Technical Team Software Review 199

FastSpring

FEBRUARY 23, 2023

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1. You can stream the full episode below or read highlights from our conversation.

Payment Solutions 147

Payment Solutions SaaS Payments Strategy Software 147

Neil Patel

JANUARY 20, 2021

Post your team photos like Zappos. Social media marketing should show your funny or creative side like Nutella. It’s best to vary your posts to include different types of content: Brand story posts Authority building posts Lead nurture posts Personal posts. Bombarding your fans with 10 poor-quality updates in an hour.

Social Media 145

Social Media Software Review Branding Sales Recruiting 145

SaaStr

DECEMBER 3, 2020

In Today’s Episode We Discuss: * How Sam made his way into the world of SaaS with Dropbox and how that led to his leading the sales and success team today @ Loom. What was Sam’s biggest lesson from scaling the sales team at Dropbox? How does Sam think about the relationship between sales and marketing? Harry Stebbings.

Scale 221

Scale Sales Hiring Sales Recruiting Sales 221

User Pilot

JULY 24, 2023

Creating an effective SaaS marketing campaign will come down to identifying your audience, positioning your product, finding the right channels, using relevant KPIs, and adhering to best practices. A few strategies you can try include: Using content marketing to lower acquisition costs. Leveraging video content.

SaaS Payments 94

SaaS Payments Marketing Payment Solutions SaaS 94