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What Could Possibly Go Wrong? Scaling from 2 to 200 Employees and 0 to 75,000 Customers with Storyblok CEO Dominik Angerer and VP of Operations Lydia Kothmeier (Video)

SaaStr

Hiring a global team to achieve the vision What do you do when your company’s location limits your access to talent? This was Storyblok’s strategy when it started expanding its team. Their first step to achieving this was hiring a sales leader to build a sales team. We listened to our employees.

Scale 208
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Scaling Your Startup 10x From $20M to $200M with Sapphire, Lightspeed, TripActions’ CRO, and 6Sense’s CMO (Pod 522 + Video)

SaaStr

When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales. But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? This helped them break out of the noise and keep away from play-it-safe strategies.

Scale 189
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The Playbook to Scaling Your Team in Hypergrowth with Flexport CRO Ben Braverman (Video + Transcript)

SaaStr

Hiring senior leaders can set companies up to fail and see how sticking with a current, successful model can be the key to hypergrowth. Rely on your success, know you are doing something right and scale faster. That was the most over the top entrance that the sales leader for a company that moves boxes around the world has ever gotten.

Scale 198
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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

From a venture capital perspective, there’s now a premium on driving efficient growth rather than growth at any cost. . “Sales and marketing alignment is a terrific place to figure out and improve efficient growth.” . From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes.

Scale 280
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10 Learning from Off The Record with Pat Grady of Sequoia Capital

SaaStr

He shared 4 examples: Frank Slootman (Chairman & CEO of Snowflake , previously Chairman & CEO of ServiceNow ): dealing with reality and his intellectual honesty, which leads to addressing company issues as they appear. While quiet in meetings, his careful listening leads to very accurate decisions.

Scale 303
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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. The self-serve approach goes beyond the sales cycle.

SMB 203
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The Secrets to Building a Global Platform and Ecosystem with Xero Global Chief Strategy Officer Damien Tampling (Pod 646 + Video)

SaaStr

The challenges businesses face at each growth stage, from a $1M company through $100M and beyond, are quite different. Xero’s Global Chief Strategy Officer, Damien Tampling, takes a philosophical look at some aspects and nuances to consider wherever your business is on this journey. Find what metrics matter most.