article thumbnail

360Learning’s Joei Chan on embracing innovation as a content marketer

Intercom, Inc.

We have to sell it a little bit and tie it with business impact to get that buy-in, but it was not terribly difficult because of the company culture. So, when there are no water cooler conversations, how do you keep that engagement and foster that culture? Finding the right metrics. Onboarding during a pandemic.

article thumbnail

The Secrets to Building a Global Platform and Ecosystem with Xero Global Chief Strategy Officer Damien Tampling (Pod 646 + Video)

SaaStr

Understand what makes you different Innovation and differentiation are critical. When starting and scaling a company, it’s important to keep returning to what makes you unique. Be clear on your north star metrics Both small and large companies face the tension of being pulled in all directions. Delivering.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Katie Burke on company culture: building a better work culture

ProfitWell

A strong people strategy can create a noticeable competitive advantage by marrying culture, innovation, leadership, and inclusiveness. While culture is something many companies try to do, getting it right takes a certain finesse. In her recent talk at Recur, Katie broke down the top cultural mistakes companies make.

article thumbnail

How to Decide When To Move Upmarket

Tom Tunguz

The second consideration involves metrics of the sales funnel. Alternatively, is the business ready to downshift innovation on the SMB product, and invest more in the enterprise product? Lastly, is the company culture ready to sustain a different sales motion? The same question also applies to marketing.

SMB 160
article thumbnail

Marketing to Developers: Why Happy is Our Hack with DigitalOcean’s CMO Carly Brantz (Pod 545 + Video)

SaaStr

Carly Brantz, CMO of DigitalOcean, outlines how to grow your business by creating a culture of happiness. A culture where happiness thrives is a culture where creativity and innovation will be high. And when your customers grow, so too does your company. Happiness allows developers to grow. Center customer growth.

article thumbnail

How I Try to Hire Without Bias

Sales Hacker

Overcoming this bias, or being aware of it, can be complicated when finding candidates that also fit within the company culture. Culture fit. Company culture is the glue that holds a company together. Company culture redefined. Coachability should be your North Star.

article thumbnail

SaaStr Podcast #388 with Okta CMO Ryan Carlson

SaaStr

In Steve Blank’s terminology, are you a disruptive innovation or are you a sustaining innovation? And I think the reason that I’m a “skeptic” on category creation is because people think about it so much that they start to talk about their product or their company in ways that aren’t clear.