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What’s Happening in B2B SaaS in 2024 and Beyond with Zapier CEO Wade Foster and SaaStr CEO Jason Lemkin

SaaStr

“walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. He is a top VC in the industry and runs SaaStr, the largest SaaS event in the world. Are There Any Substantial Shifts In Social Media? Different social media go in and out.

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8 Ideas for Your TikTok as a B2B Company

Buffer Resources

From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media can be daunting. This could include snippets from podcasts, event highlights, or webinars.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

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How to Choose The Right Marketing Automation Agency

Neil Patel

However, other events take your time and you forget to complete your purchase at that time. The next day, you receive an email notification from that company. Phone calls, email, demo request forms, social media, events, partners, it goes on and on. Do they have a great company culture? You shouldn’t!

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

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#SaaS: Performance versus Brand Marketing at Early Stage

Point Nine Land

Most marketing tactics (content, social media, events, etc.) As a consequence, they start doing marketing with performance in mind and expect their blog posts, social media efforts or paid advertising to increase their revenue and user base in the short term. Company Culture.

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Blind co-founder Kyum Kim on the hidden power of anonymity

Intercom, Inc.

When popular culture breeds company culture. What we essentially do is we promote those kinds of behavior where verified employees of these large tech firms or other companies come in and share information about their career, whether it be salary or company culture, that empowers other people’s informed decisions.