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How the Magic of IRL Drives Growth & Revenue: 5 Tactics to Implement Your Own IRL Strategy with TravelPerk COO Huw Slater + CPO Sally Sourbron (Video)

SaaStr

How IRL Drives Better Business IRL goes beyond company culture. According to a TravelPerk survey, 60% of people prefer to visit the office one to two times per week, and 79% of employees want to get back to company events to meet colleagues. Employees want to have that connectivity.”

Strategy 177
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Building A $5.6b Company With A Product-Led Flywheel With Postman’s CEO Abhinav Asthana (Pod 528 + Video)

SaaStr

One of the primary problems that Asthana found — both in his own journey, and the journeys of other founders — was that companies presumed that a product-market fit would take the form of a singular event. If they’re not careful, however, companies may lose the momentum that propelled them to their hard-earned position.

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SmallBizDaily: Preparing for 2021: 3 Things Startups Need to Do Now

Trint

Here are three things company leaders can do now to make sure they’re positioned not just for survival, but success. Keep Company Culture Alive As much as people will tell you remote working is the future, I don’t believe this is what employees want. Here’s what went well: Socially-distanced team events.

Startup 130
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We run on inclusion: On Pride, allyship, and Black Lives Matter

Intercom, Inc.

At InterProud, our employee group for our LGBTI+ employees and allies, we were hoping to build on the success of last year’s celebrations and events , where we partnered with BeLonG To Youth Services , a charity that does incredible work to support LGBTI+ youth in Ireland. And because of this, we make a commitment to being better.

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CRO Confidential: How Founder-Led Sales Can Transform Your Business with Roam CEO and Founder Howard Lerman and Sam Blond, Partner at Founders Fund (Pod 655 + Video)

SaaStr

Don’t Underestimate The Power Of Events Events are the highest ROI way to reach customers in B2B. How do you measure the success of an event? They’ll likely feel great because events are fun. They’ll likely feel great because events are fun. It doesn’t have to be anything fancy.

Scale 181
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8 Ideas for Your TikTok as a B2B Company

Buffer Resources

From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media can be daunting. This could include snippets from podcasts, event highlights, or webinars.

B2B 87
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Resources

Attend industry events, join relevant LinkedIn groups, and reach out to people you admire. Attend industry events and meetups. Another great way to meet new people and grow your network is to attend industry events and meetups. Become a speaker at industry events. Showcase your company culture.