Sales Enablement, SaaS and Growth

MAY 22, 2017

I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?

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Intercom, Inc.

JULY 9, 2018

But your sales team needs a lot more than an email on launch day to maximize the opportunities that product launches present. Here at Intercom, Sales Enablement is responsible for ensuring sales reps have the skills and resources they need to capitalize on product launches. Decide on your sales enablement activities.

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Sales Hacker

JUNE 5, 2019

If you’re approaching sales enablement passively (or ignoring it completely), you’re leaving revenue on the table. Worse, your competition — who probably has a strong sales enablement strategy — will easily outpace you and drown out any of your basic prospecting efforts. 6 Essential Tips for Sales Enablement.

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Sales Enablement, SaaS and Growth

OCTOBER 16, 2017

The sales enablement industry has taken tremendous strides in recent years, but by most measures, it's still a relatively immature function. To fill this "best practices void" and play my part in elevating the role of sales enablement I often take ideas from other fields and apply them to my work at HubSpot.

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Sales Enablement, SaaS and Growth

JUNE 26, 2018

In my role leading sales enablement at HubSpot in EMEA, we deliberately carve out time to think about ways to leverage tools, technology and software that will make sales reps more effective. With this in mind I built and launched a sales enablement bot for HubSpot sales reps. That’s to be expected.

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Tom Tunguz

MARCH 3, 2020

sales enablement: how strong are the materials sales teams use to pitch? Community: how vibrant is the customer community? Communication: how effective is the lifecycle marketing effort to existing customers? It includes: market intelligence: what are your competitors doing? Where does the company play?

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Sales Hacker

APRIL 30, 2018

To see what selling on steroids looks like, check out companies with the best sales enablement strategies. You’ll discover a lively place, with a lot of things — like revenue, productivity, and win rate s — going up, and a lot of things — like speed to revenue, sale cycle period, customer churn, and staff attrition rate — going down.

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Sales Hacker

APRIL 27, 2020

Whether you run a one-person sales enablement program or are part of a team, the sheer scope of the job can be overwhelming. Which is why we’ve put together this guide on sales enablement, focusing on the three primary parts of the job: strategy, execution, and governance. Sales enablement strategy.

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Sales Enablement, SaaS and Growth

JULY 30, 2017

Leading sales enablement programmes for over 100 sales professionals is challenging, rewarding and lots of fun. The way I see it, my role primarily is to partner with the sales organisation, so sales reps are successful, which enables sales reps and by extension, HubSpot to grow.

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SaaStr

DECEMBER 4, 2021

Revenue team > marketing and sales. Your sales and marketing teams should be working alongside each other. If you create too many team silos, your RevTech may be disjointed as teams aren’t communicating as seamlessly. In this phase, you must find a CRM as well as sales data software. . Key Takeaways.

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Sales Hacker

DECEMBER 12, 2018

If the impact of your sales enablement initiative seems disappointing or misunderstood, it could be because of your organization’s (all too common) mistake of confusing sales training with sales enablement. What sales enablement isn’t. What sales enablement is. In one word – data.

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Sales Hacker

AUGUST 23, 2019

61% of organizations had a dedicated sales enablement person, program, or function in 2018, according to data from CSO Insights. This explosive growth comes as no surprise, as successful programs are proven to have a large, quantifiable impact on sales success, specifically: The percentage of reps achieving quota improving by 22.7%.

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SaaStr

SEPTEMBER 25, 2023

Greenhouse CMO, Carin Van Vuuren, and VP of Enterprise Revenue, Ankur Passi, share their approach to bridging the communication gap to bring the traditional frenemies together. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

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SaaStr

FEBRUARY 8, 2022

Knowing which metrics matter and how to analyze them to increase your revenue and hit organizational sales goals is essential. . Waze sales executives Fernando Belfort , Head of SMB Sales, and Kendra Wrightson , Head of Sales Enablement, discuss optimizing sales processes for four essential data points: value, variety, volume, and velocity.

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User Pilot

JUNE 26, 2024

Starting a career as a sales enablement manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a sales enablement manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

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User Pilot

JUNE 17, 2024

TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services. Deepen your knowledge with “The Qualified Sales Leader” (SaaS sales tactics) or “Selling to the C-Suite” (enterprise-level SaaS).

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User Pilot

JUNE 19, 2024

Interested in sales enablement manager roles? In this guide, we’ll explore the ins and outs of sales enablement manager roles through detailed job descriptions and handy templates. Being a great sales enablement manager can be a tough task. Looking into tools for sales enablement managers?

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User Pilot

JUNE 17, 2024

Whether you’re a seasoned professional or new to the field, understanding the nuances of sales enablement managers is essential for success. TL;DR A sales enablement manager is responsible for managing and supporting the sales team so they can effectively sell your company’s products or services.

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Stax

OCTOBER 17, 2024

Truth: The complexity surrounding payments integration and communication with customers is a common challenge that many ISV SaaS providers are confronting in the digital landscape.

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Tom Tunguz

MARCH 27, 2025

Sales Enablement Equip your champions : Provide tools for champions to sell internally when you’re not in the room. Sales and Marketing Alignment Reverse the qualification funnel : In inbound sales, marketing finds people with pain, and sales determines product fit.

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Sales Hacker

DECEMBER 14, 2022

I’m Mayte Vera, operations manager at TigerLRM, and I leverage my experience in sales enablement management to help users focus on strategic approaches to sales enablement practices and how to define and implement successful sales processes. Sales enablement systems generate authentic communication with your team.

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How To Buy Saas

MARCH 25, 2024

Implementing effective sales strategies is pivotal in driving revenue and securing a market-leading position within the competitive business landscape. Sales enablement is critical in equipping sales teams with the necessary tools, skills, and processes to increase performance and foster sustainable growth.

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All that Saas

JULY 14, 2021

Sales enablement platforms are to feed sales representatives with productive content and give them opportunities to sell. It has become a necessity for sales enablement apps to be implemented in a business. Companies that do use sales enablement software have seen their sales increase by 6% to 20%.

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Sales Hacker

MAY 8, 2023

Which means, sales enablement leaders , you have to alter your approach to support your sellers in providing a positive buying experience and close deals with this new cohort of buyers. Related: New Sales Enablement Research and Stats for 2023 What are millennial buyers’ values and priorities?

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Sales Hacker

MARCH 25, 2021

Getting to know your buyers by building up semi-fictional representations of who they are will help your sales reps to: Establish the best way to approach and communicate with their prospects. Use personas to create sales enablement materials. Post-sales materials. Landing pages. Social media content. Case studies.

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Sales Hacker

JULY 25, 2022

Finding ideal prospects means your SDRs must be experts on your products and services, and be able to communicate how they can solve your potential customers’ problems. Related: The Definitive Guide to Sales Prospecting With Proven Outreach Methods. Read: A Sales Coach’s Tactical Guide on Setting the Right Goals for Sales Reps.

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User Pilot

JUNE 28, 2024

Embarking on a career as a sales enablement manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful sales enablement manager. Let’s dive in! This support can take on many forms.

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Tom Tunguz

OCTOBER 21, 2014

The marketing communications team is a PR team managing the brand strategy, brand narrative and the public relations of the company. Keeping these marketers at HQ enabled them to stay connected to the company and feel empowered rather than isolated. International. The field marketing teams complemented the HQ-based marketing teams.

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Sales Hacker

MAY 27, 2021

Running a sales team without face-to-face communication. Remember the sales floor when it existed in physical reality? You’ve heard it before: communication is 93% nonverbal. That means that communication in your team has been slashed to the bare minimum. Communicating your needs. So, what’s the big deal?

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Sales Enablement, SaaS and Growth

APRIL 10, 2018

For the most part, sales enablement is poorly defined and often misunderstood. Across the world conversations take place, day in, day out between business leaders as they decide the part that sales enablement can, should and will play within their organisation. Why does sales enablement provide deal support?

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Sales Hacker

APRIL 18, 2022

Video has been proven as the most effective way to communicate in today’s digital world and it’s only becoming more popular. Whether you haven’t even considered adding it to your sales enablement strategy or you’re simply looking for ways to make it more essential, there’s never been a better time to embrace video.

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Sales Hacker

AUGUST 7, 2020

Sales Development. Sales Growth. Sales Enablement. Enterprise Sales. Sales Operations. Sales Technology. Vice President, Global Sales. Whitney Sales. WiSE – Women in Sales Enablement. Vice President of Sales. Vice President Sales EMEA. Sales Growth.

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Sales Hacker

DECEMBER 21, 2017

Sales Ops: Table of Contents. Building Sales Ops. Sales Ops vs Sales Management. Sales Operations Process. Sales Ops Metrics & KPIs. Sales Operations vs Sales Enablement. Sales Ops Best Practices. Allocation of Accounts and Sales Territories. Performance. Technology.

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Sales Enablement, SaaS and Growth

SEPTEMBER 25, 2017

This has reinforced that learning doesn’t need to take place in a classroom - I’ve signed up for online courses, been an active member of sales enablement groups and meetups, arranged numerous one-on-one meetings with industry colleagues, attended company trainings and been a voracious reader and listener of podcasts.

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InsightSquared

OCTOBER 22, 2018

One of the key elements of any successful relationship is communication — and that happens to be a huge factor in successful sales and marketing interactions, too. When you aren’t communicating effectively and don’t have visibility into your content’s effectiveness, the tension between departments can grow exponentially.

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Sales Hacker

OCTOBER 27, 2021

Artificial intelligence (AI) for sales – buzzword or solution? AI-driven sales tech is emerging as a practical answer for many of the challenges facing sales leaders, trainers, managers, coaches, and sales enablement pros. B2B sales is evolving, and the Zoom boom of 2020 has only accelerated those changes.

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ChurnZero

JUNE 13, 2025

We brought in leaders from product, onboarding, sales, enablement, support, marketing, and operations. We realized that we weren’t setting expectations clearly, aligning on goals before onboarding began, or communicating what customers would experience along the way. Our CEO and CRO participated too.

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