Buyer Trends: Top Insights from $3B in SaaS Transactions with Vendr
SaaStr
JUNE 29, 2023
Many net-new purchases are for data security, compliance, risk management, and AI-powered tools. Compliance : The cost of GDPR compliance has totaled around $9B globally since its introduction. The Era of Data Transparency: Buyers won’t just make a purchase decision on who they spoke to first and how well the demo went.
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