Neil Patel

JANUARY 14, 2021

The color palette? Corporate branding is the outward projection of a brand’s mission and culture in colors, logo, tone, and design. A strong corporate branding strategy focuses on a wide range of assets, from details as small font and color options and as large as building structure and slogan. What comes to mind?

Branding 130

Branding Social Media Sales Advertising 130

Neil Patel

NOVEMBER 11, 2020

The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. You’ll learn the steps you need to follow to create your own style guide whether from scratch, with the use of a template, or with help from a freelancer.

Social Media 145

Social Media Technical Review Branding Systems Review 145

Unbounce

NOVEMBER 21, 2021

But you’ve gotta think about nurturing those leads early on: Guiding them to the conversion you want—like a purchase or subscription. Psychographic segmentation : Creating audience groups with similar psychological traits like preferences or personality. Time to pat yourself on the back and let the leads come in, right?

Marketing 127

Marketing Mobile Branding Subscription 127

Neil Patel

DECEMBER 21, 2021

The Psychology of Inclusion and the Effects in Advertising by Microsoft Advertising found that the purchase intent of the most inclusive ad in their study was 13 percent higher than the next most appealing ad and 23 percent higher than the average. I recommend this thorough guide by the National Assembly of State Arts Agencies.

Content Marketing 132

Content Marketing Advertising Branding compliance 132

FastSpring

MARCH 28, 2019

We’ve put together the ultimate reading list: 10 books about business, sales, marketing, psychology, and the internet that will not only educate but inspire you. They provide deep insight into the psychology behind making decisions, the power of storytelling, and how to understand your customer. A set of colors?

Scale 113

Scale Venture Capital Branding Advertising 113

Unbounce

JULY 8, 2021

Minimalist painter Jo Baer’s Primary Light Group: Red, Green, Blue features three white squares framed with black and colored bands. Thanks to human psychology, the squares look like they’re floating. It can have colors or even a background image. Image courtesy of the Museum of Modern Art. Direct user flow. Create more impact.

Mobile 96

Mobile Business 96

User Pilot

OCTOBER 6, 2022

In B2B SaaS, many factors influence customer behavior — from psychological to marketing factors to the overall satisfaction with a product or service. In this part, we’ll guide you through the six essential steps of customer behavior analysis. Then, Hotjar paints a snapshot of a URL in different colors.

Payment Solutions 98

Payment Solutions Underperforming Technical Team SaaS Payments Customer Lifetime Value 98

Neil Patel

DECEMBER 9, 2021

Here, the company clearly lays out the four steps toward purchase, signaling to the user where they are in the process through differently colored tabs: Kayak.com. When we explored the psychology behind progress bars, we discussed the human affinity for a clearly-delineated path. Your Progress Bar Should Provide Immediate Feedback.

Travel 114

Travel Strategy Advertising Pricing 114

The Marketing & Growth Hacking Publication

APRIL 26, 2019

In order to guide you through some of the most important steps, let’s look at the outdoor gear company Patagonia. Don’t Underestimate the Importance of Color Choice After your market research, you will begin actually pulling together your marketing materials. How will you visually represent your brand?

Branding 40

Branding Social Media Growth Hacking Market Research 40

Kraftblick

JUNE 13, 2018

In addition to the above, there are tons of other statistics that show that adding visuals to the endless lines of texts might be not such a bad idea: Xerox researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. Those are usually step-by-step guides that don’t really need visualization.

AI Search 40

AI Search Software Review Technical Review Underperforming Technical Team 40

Unbounce

MAY 15, 2019

Your CTA button could even be a non-contrast color that says “ submit ” and that alone wouldn’t stop me from clicking. Engaging with motivated buyers like me through conversational marketing or guided selling gives us more control of our own journey so we can become customers faster, without the roadblocks associated with filling out forms.

Advertising 112

Advertising Technical Review Branding Marketing 112

GetUplift

DECEMBER 12, 2021

This guide provides a detailed breakdown of my emotional marketing process. The psychology behind emotional marketing. The Lego story is one of many that demonstrates the power of using emotions to sell and this comprehensive guide is designed to help you do exactly that. . To put it bluntly, best practices suck.

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

Neil Patel

FEBRUARY 17, 2023

Look no further than the colors you’re using on your website. I’ve noticed myself that colors and marketing can make a huge difference in the effectiveness of your site, and research backs that up. With a few simple color tweaks, you can dramatically boost clicks, subscriptions, registrations, and purchases. Let’s jump in.

Branding 110

Branding Marketing PayPal Strategy 110

User Pilot

FEBRUARY 28, 2024

Here’s a quick step-by-step guide! For instance, if you’ve just introduced a new feature, like our new Dashboards , but users are struggling to activate it, you can create a walkthrough guiding users through its functionality. Check out Asana’s color palette, which was simplified for this very reason.

Strategy 105

Strategy SaaS User Experience Onboarding 105

Neil Patel

NOVEMBER 24, 2021

Common areas of your e-commerce to test are: product descriptions/pages headlines CTA placement/color headlines font free shipping/special offers overall color scheme. Change the background color of the webpage to black or white. Add high-contrast colors to help readability on mobile devices, like black and white.

Social Media 122

Social Media Software Review Mobile Systems Review 122

Unbounce

NOVEMBER 4, 2021

The Psychology of Scarcity. The basic premise of the psychology of scarcity is that the more limited something is, the more value it has to the audience. Other psychological effects of scarcity on buyers include: Making a product more desirable. To increase conversions on your landing page, you must understand human nature.

Sales 145

Sales Pricing Engagement Business 145

Buffer Resources

OCTOBER 30, 2023

There are so many things I wish I had realized sooner — which is why I took all of my core lessons and created this guide to help you build your LinkedIn following more sustainably.  I designed my podcast template with a set of colors that represented the vibe and message of the show.

Social Media 107

Social Media Strategy Content Marketing Consulting 107

GetUplift

FEBRUARY 6, 2019

In it, I walk you through the psychological triggers that affect everything we do. Because when you know how we make decisions, you can leverage the power of psychology and persuasion to gently nudge your customers in the right direction and increase conversions. Download the complete list of psychological triggers.

Scale 62

Scale Branding Sales Hiring Pricing 62

Neil Patel

MARCH 14, 2023

Brand Your Visuals By Adding Your Brand Colors, Fonts, and Logo According to data from Pinterest , pins with subtle branding tend to perform better than those without. That includes resizing or grayscaling your logo, reducing your brand color palette, or choosing only one font combination. In fact, they’re very, very clever.

Engagement 88

Engagement Social Media Branding Trends 88

Incredo

JULY 1, 2019

Psychological facts about your consumers + advanced pricing page tips + real SaaS examples = your SaaS pricing page is ready to close! . User psychology: How prospects think and how to make them want your SaaS. Psychological elements are the spices of your page and they decide your pricing strategy. 7 A/B testing.

Pricing 101

Pricing SaaS Social Media Software 101

Neil Patel

APRIL 22, 2021

It’s vital to guide your visitors as they go through each stage of the buying process. The placement and button color of your call-to-action buttons is as important as the message. And the button color often works best contrasting the main color theme of the page. Don’t be afraid to offer a free trial or a free ebook.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Sales Hiring Telecommunications 145

GetUplift

FEBRUARY 22, 2019

These subconscious triggers work away in the back of our brains and affect the way we make decisions a lot more than you’d think… Three of these psychological triggers are particularly useful when it comes to turning visitors into customers. Download the complete list of psychological triggers.

Social Media 52

Social Media Pricing Software Review Strategy 52

SmartKarrot

JULY 20, 2023

These project management tools often integrate aspects of mindfulness, motivation, and positive psychology into their design. Explore a comprehensive guide that provides a detailed comparative analysis between cloud-based Project Management tools Asana and ClickUp. You might also like: Asana vs. ClickUp?

Underperforming Technical Team 8

Underperforming Technical Team Software Review Technical Review Cloud 8

GetUplift

AUGUST 5, 2018

It’s because they haven’t done the psychological or emotional work of driving demand. The images and colors you use in your Facebook ads will determine if people see your ad AND if they think it’s worth giving it a moment to consider ( check out this guide on choosing high-converting images).

Social Media 71

Social Media Software Review Branding Advertising 71

Neil Patel

DECEMBER 15, 2020

Google has a guide showing some of the most common ad sizes (in pixels) for both mobile and desktop. This one is pretty self-explanatory… what color are your ads? Color psychology can have an impact on conversion rate, so this is actually a more important factor than you might think.

User Experience 145

User Experience Advertising Mobile Machine Learning 145

Unbounce

MAY 17, 2022

Or worse, they rush to test arbitrary variables like button color, without a real hypothesis to begin with. Three reasons: Compliance psychology Lead quality Results. Note: The next step toward revenue doesn’t necessarily mean a massive PDF download or resource guide. This leads to ill-informed hypotheses about what to test.

Scale 145

Scale AI Search Underperforming Technical Team Sales Hiring 145

GetUplift

AUGUST 4, 2020

The competition for views on YouTube is fierce, however, there are a few tactics and tips you can follow that will help you get more views on Youtube videos, and that’s exactly what this guide is for. In this guide, I’m going to lay out 9 super-actionable steps that will help you get more views on YouTube.

AI Search 85

AI Search Strategy Sales Hiring Engagement 85

Unbounce

JUNE 29, 2021

Unbounce — “Landing Page Strategy: The Complete Guide” (see what we did there?). Step 4: Craft Persuasive Body Copy — How can you use psychology to create audience-centric copy? The CTA has one specific request and stands out due to the color contrast between the gray button and white text. Now that’s what you call a value prop.

Payment Methods 143

Payment Methods Strategy Technical Review AI Search 143

Neil Patel

MAY 6, 2021

This can be done through the graphics, general look and feel, or your color scheme and font choices. This has the advantage of getting users in the habit of moving from one page to the next, which can help get them in the right psychological frame of mind to convert. Landing Page Guide. Choose Long Page or Series of Pages.

Branding 140

Branding Pricing Marketing Software 140

GetUplift

JULY 7, 2018

There are thousands of infographics, images and guides explaining how different colors affect our emotions. A never-ending list explaining exactly what color creates what emotion. Color psychology doesn’t really work that way. So how do you use color psychology the right way? Blue = trust.

Mobile 80

Mobile Strategy Government Branding 80

User Pilot

JANUARY 24, 2023

Native tooltips Tooltips are usually used to announce new features, tease exciting updates, or guide users on how to interact with a feature they haven’t used before. From a psychological perspective, this will make users feel like you’re on their side and happy to see them succeed. Source: Facebook.

Engagement 98

Engagement Social Media Education Onboarding 98

Incredo

NOVEMBER 1, 2019

The guide mentioned above is a simple but powerful strategic framework, one that hopefully can answer questions like how to choose the right software sales model for my SaaS company. . According to numbers in HubSpot’s guide , average base pay for SaaS sales reps is between $34,613-$53,000. Summing up. An awesome one.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Unbounce

APRIL 2, 2019

Get Unbounce's landing page speed checklist and follow our step-by-step guide to improve your load times in a single afternoon. The obvious exception being foam clogs—what’s the psychology behind that?) The copy on this landing page is broken out into digestible bullets, each paired with colorful, eye-catching icons.

Mobile 145

Mobile Social Media Marketplace as a Service Branding 145

Sales Hacker

OCTOBER 21, 2019

They have truly inspired me, guided me, and changed the trajectory of my success. . Caring for a child took my life from black-and-white to color. Demonstrating to Win: The Indispensable Guide for Demonstrating Software by Robert Riefstahl is a fantastic book. What’s your favorite sales book? . It’s a tie.

Sales Recruiting 90

Sales Recruiting Scale Sales Hiring VP of Engineering 90

GetUplift

NOVEMBER 29, 2021

Those reviews showed me that their clients were looking for someone who would carefully guide them through the process, be available to respond to their queries, and help them not feel overwhelmed or confused. There’s a pillar page that’s a comprehensive guide for writing nonfiction books that sell. 3 Common Lead Magnet Mistakes.

Social Media 103

Social Media Interviewing Sales Hiring Content Marketing 103

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. It will actually help guide you to the right roles, right prospects, right conversations, and so much more.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

GetUplift

FEBRUARY 1, 2019

I have an entire session on the, actually we’re gonna do it later on in the year ’cause we’re gonna be talking very extensively about images and colors, but hopefully that gave you a sneak peek into how I look at images and I think it really is important. Sophia, do you want to guide me through some of them?

Social Media 40

Social Media Technical Review Interviewing Technical Advisors 40