SaaStr

NOVEMBER 12, 2023

Last week we had a great one with Krithika Muthukumar, VP Marketing at OpenAI, check it out here. Sarah Kiefer is the Chief Marketing Officer at Pitch. Previously, Sarah worked at Spotify, where she led a team responsible for marketing Spotify’s advertising business globally. This week we have Sarah Kiefer, CMO at Pitch! #1.

Advertising 240

Advertising Leadership AI Technology 240

SaaStr

NOVEMBER 3, 2023

It’s not only rare(r) to see such explosive growth by a SaaS company, but to also watch Jonathan’s exciting career growth at the more senior levels within a hyper-growth company. That means they still have 85% of the market left to tackle. Another influential piece of Toast’s go-to-market structure is incentives.

Payment Methods 206

Payment Methods Acquisition Scale Payments 206

Tom Tunguz

JANUARY 30, 2024

Sustaining relevancy over decades is critical to a long-term successful career. Learning new skills, new markets, new products is particularly alluring. The surface area for innovation is staggeringly large, which means opportunity & career progression : a magnetic pitch to ambitious candidates. People are curious.

AI 137

AI Innovation Startup Technology 137

Tom Tunguz

SEPTEMBER 8, 2022

This chart holds the secret to successful hiring of go-to-market teams. It formed the basis for a career at HubSpot predicated on consistent quantitative analysis to scale the go-to-market, which he detailed in the Sales Acceleration Formula in 2015. What is it? Closing ability correlated negatively.

Sales Hiring 342

Sales Hiring Sales Recruiting Scale Marketing 342

SaaStr

MAY 8, 2024

I would say, in my career in SaaS, the folks saying that on social media are missing the point. Therefore, sales and marketing practices made no sense in 2020. For folks on social who complain about how hard the market is, most of them aren’t hireable. How Does That Impact Sales and Marketing? Let’s start with the meta.

Metrics 224

Metrics Scale Sales Hiring SaaS 224

SaaStr

MARCH 7, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. It’s one of the top 3 pain points of mid-market and enterprise CFOs. This is not suitable for the mid-market and lower enterprise segments, which remain underserved.

Payments 219

Payments Payment Services Payment Solutions Scale 219

Tom Tunguz

OCTOBER 17, 2023

On Thursday, November 2nd at 9:30 AM Pacific, Office Hours welcomes Raj Sarkar to talk about Unleashing Outbound Marketing Fury. Raj started his career as a marketing manager at Cisco focused on the SMB market. He then jooined Google to become the lead product marketing manager on Google Cloud Platform (GCP).

GCP(Google Cloud Platform) 144

GCP(Google Cloud Platform) Marketing SMB Cloud 144

SaaStr

JANUARY 27, 2023

Great Companies Attract Great Talent Blond and Braverman have enjoyed successful careers as sales leaders in high-performing companies. Besides the founder’s passion and ambition, two more reasons that Flexport was able to get excellent talent early were: Founder-Market Fit: Is the founder uniquely qualified for their space?

Sales Recruiting 198

Sales Recruiting Sales Hiring Scale Compensation 198

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. Reconciling the Past and Present Experience can be the best teacher, and Passi can draw on his past career as a sales leader at an early-stage company.

Enterprise 270

Enterprise Marketing Sales SaaS 270

User Pilot

MAY 1, 2024

Following the acquisition, he transitioned from engineering to the product team , marking a pivotal moment in his career. Once a month (and each week for paid subscribers), Lenny answers reader questions related to product, growth, and career advancement. Lenny’s Newsletter homepage.

Underperforming Technical Team 75

Underperforming Technical Team New CTO Interviewing CTO 75

SaaStr

NOVEMBER 30, 2022

Over his 35+ year career, Nilsson has managed 100+ Sales Development Representatives (SDR) across four continents, six countries, and ten cities. You can then identify qualified marketing leads—someone who has downloaded and engaged with your content a few times. Many SDRs are people looking to start or change their careers.

Sales Hiring 219

Sales Hiring Development Technical Review Management 219

User Pilot

JANUARY 14, 2024

Are you thinking of a career in product management and wondering what the product manager career path looks like? In particular, we look at: What the product manager’s role involves Their main responsibilities Common product management positions Tips on how to advance your PM career Let’s dive in.

VP of Engineering 92

VP of Engineering Management Underperforming Technical Team Compensation 92

SaaStr

SEPTEMBER 3, 2023

What’s new at G2, AI, Marketing Spend, and More with Godard Abel + Jason Lemkin 2. 10 Things Top CROs Wish They Knew Early in Our Careers with CRO Justworks 3. Rippling’s CEO Parker Conrad’s Theory of the Compound Startup: Disrupting How We Think About Software 4.

AI 228

AI Startup Scaling SaaS 228

The Daily Egg

JULY 1, 2020

I’ve purchased hundreds of domains throughout my career. Over the years, I’ve used about every domain registration platform on the market. Your website needs a domain name. For that, you’ll need to go through a domain registrar. Based […].

Marketing 338

Marketing 338

Tom Tunguz

JULY 13, 2022

At Snowflake, sales development lives within the marketing team. Then surround the new SDR/BDR with three pillars: strong training materials, a manager who cares about the employee’s success, and a peer to accelerate learning. Lars manages his team through a single metric, meetings.

Scale 303

Scale Sales Hiring Development Sales 303

SaaStr

JANUARY 29, 2023

Sometimes it’s VP Marketing. The #1 reason to do a start-up is Career Development. But if they already developed their career at a “better” company, what do you have to offer? Or VP of Eng, or whatever. Different companies, different positions. Only money. Only the hot stock in your hot start-up.

Sales Hiring 297

Sales Hiring Scale Underperforming Technical Team Startup 297

SaaStr

DECEMBER 7, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Secondly, they built a product that is in the market with significant traction. #2. What’s your pulse check on the venture markets right now, today? Why did you do the deal?

Development Team Review 239

Development Team Review Management Technical Review Social Media 239

SaaStr

OCTOBER 29, 2021

No marketing budget can compensate for a substandard SaaS product. As Amanda Malko (Chief Marketing Officer at G2) laid out in her SaaStr Annual talk, software buyer expectations are very high: Moreover, if you have a mediocre product offering, you simply will not be able to retain top marketing or sales talent long-term.

Compensation 313

Compensation Scale Enterprise Software 313

ChurnZero

APRIL 1, 2024

One role a CSM can play is acting as an internal marketer for your stakeholders and their successes. 4: Maintain relationships as customers grow their careers. TLDR: if you deliver value to your customers, as they grow their careers, they will help you grow your business. This helps create more champions.

Investment 92

Investment Sales Funnel Customer Success B2B 92

The Daily Egg

APRIL 27, 2020

I’ve purchased hundreds of domains throughout my career. Over the years, I’ve used about every domain registration platform on the market. Every website needs a domain name. In order to buy a domain, you’ll need to go through a domain registrar. The post Best Domain Registars appeared first on The Daily Egg.

Marketing 310

Marketing 310

Tom Tunguz

JUNE 20, 2022

When Aileen Lee published “Welcome to the Unicorn Club” - the article that coined the word unicorn for a $1b startup - the average public SaaS company commanded a market cap of $1.5b. I remember thinking a $1b M&A or IPO was so rare an investor might hope to achieve it once or twice in a career.

Startup 243

Startup Software Investment SaaS 243

SaaStr

NOVEMBER 1, 2023

For example, what do you measure a marketing team on? They actually sit down with a simple deck showing the top three things someone is doing and the bottom three that might be holding them back from progressing in their career. GTM Model #1: Align the Funnel Everything you do to align the incentives will reduce friction and waste.

Marketing 224

Marketing Finance Startup Leadership 224

SaaStr

DECEMBER 3, 2023

Last week we had a great one with Samyutha Reddy, Head of Enterprise Marketing at Jasper.ai, check it out here. Prior to joining Algolia, Jack gained PLG-driven GTM experience at Appcues, and started his career in FP&A at General Electric. I always learn a lot from these — they are in essence a best practices list from each leader.

Consulting 204

Consulting Enterprise Sales Engagement 204

SaaStr

DECEMBER 28, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. Be careful not to over-rotate based on short-term market dynamics. What’s your pulse check on the venture markets right now, today? Check that out here.

Technical Review 222

Technical Review Software Review Payment Solutions Venture Capital 222

SaaStr

OCTOBER 1, 2023

From lockdown, to shutdowns, to market explosions, to the Bloom of 1,000+ Unicorns, to Market Crash, to a Semi-Downtown, and back to a few IPOs now again in the back half of 2023. And I see that lead to a lot of wrong career decisions. So this is a very specific post, but I’m hoping it helps just a few.

Engineering 219

Engineering SaaS Marketing 219

Sales Hacker

NOVEMBER 28, 2023

What You Will Learn: Retrospective sales career and overall career insight. Go-to-market perspectives. 30:12) An impactful career story on becoming a strong woman leader. (38:43) 40:28) What Ang would do differently now being able to reflect retrospectively on her career. (43:46)

Sales 92

Sales Advertising Finance Investment 92

SaaStr

JANUARY 25, 2021

Early in my career, I was a bit skeptical of big analyst firms like Gartner. It’s especially valuable in terms of market sizing and trends, because they do the work. It’s especially valuable in terms of market sizing and trends, because they do the work. Was it all sort of some sort of game in enterprise software?

SaaS 331

SaaS Enterprise Cloud Trends 331

Sales Hacker

MAY 7, 2024

He has been in the strategy & operations world for the last decade (with Udemy, WalkMe, Okta and Salesforce), and has spent almost the entirely of his career in the B2B technology market (with the lone exception being a slight deviation into the world of M&A investment banking). It’s flexible, scalable ABM built for you.

Banking 87

Banking Scale B2B Leadership 87

SaaStr

APRIL 23, 2024

They achieved product market fit with data engineers who thought it was a better product from a price and performance standpoint. You need people with a lot of training in their prior career, a lot of skills, and could context shift and do different things.

Technical Review 247

Technical Review Government Innovation Engineering 247

SaaStr

JULY 27, 2021

Q: What are the most common challenges of a VP of marketing transitioning into a Chief Revenue officer CRO role? Way, way too many senior marketers think CRO is “the next step” for them. Maybe they recruited a few BDRs to work with them in marketing, but that’s not the same. CRO is not a career path or promotion from VPM.

Sales Recruiting 310

Sales Recruiting Trends Sales Hiring Growth Marketing 310

The Daily Egg

JUNE 26, 2021

Product management is a skill that continues to grow as marketing and customer retention techniques evolve with the digital world. A product management course can provide the skills you need to begin or advance your career as a product manager. The post Best Product Management Courses appeared first on The Daily Egg.

Management 222

Management Retention Marketing 222

SaaStr

MARCH 19, 2024

Whether you’re joining at Series A, B, C, pre-public, or post-public, you have to figure out how to scale the operations of getting your product to market and in the hands of as many customers as possible and then making those customers successful. Keep a pulse of the market to determine if it’s ready for what you’re offering.

Headcount 217

Headcount Scaling Finance Engineering 217

SaaStr

SEPTEMBER 28, 2022

In particular, the dilemma I’m facing is hiring between a SaaS expert or a target market expert. First, I’d go for a SaaS expert over a domain/target market expert in just about any senior hire — VP Product, VP Sales, VP Marketing. Everyone else in the company already understands the market.

Sales Hiring 276

Sales Hiring B2C B2B Engineering 276

SaaStr

JULY 18, 2023

Our Secrets to Scaling and Growth in an Unpredictable Market with monday.com ‘s Co-founder and Co-CEO. Who Will Win the Go-to-Market AI Race — Startups or Incumbents? Biggest Mistakes of My CMO Career with Databricks, Zoom, Okta, and HyperGrowth Advisors A deep dive on what makes for a great CMO. #6.

Scale 212

Scale AI Scaling Business Model 212

Sales Hacker

DECEMBER 5, 2023

May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. Career insight from years of operating.

Sales Recruiting 93

Sales Recruiting Enterprise AI Banking 93

SaaStr

JANUARY 4, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. When taking on something this ambitious, founder-market fit is paramount, and Poolside has it in spades. What’s your pulse check on the venture markets right now, today?

Management 237

Management CTO Hire New CTO AI 237

SaaStr

JANUARY 8, 2022

What’s the best way to help your sales team navigate today’s changing markets and changing priorities? The whole category exists because many SaaS companies are really bringing hyperfocus onto those roles into the market. Clear career paths forward within Sales (or the organization as a whole). So now what?

Scale 249

Scale Sales Recruiting Sales Hiring Scaling 249