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How Much Should A SaaS Startup Invest in Sales & Marketing?

Tom Tunguz

How much should a SaaS startup invest in sales and marketing at different stages of the business? Sales and marketing investment depends on many different factors including establishing product market fit, the business’s sales model (inside, field, freemium), and not least, cash balance and fundraising capacity.

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A Deep Dive with Jason and Pavilion on Today’s Valuations, Investing and Market Dynamics

SaaStr

Despite what we’ve seen post-2020/2021, there has been a surge in AI investments, with AI companies at the infrastructure layer hitting a hundred times valuations at early funding stages. The general sense is that most VPs of Sales want to fully automate CS. There are worries over the persistence of low public multiples.

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The Hidden Impact of Investing in Customers

ChurnZero

When companies think about investing in their customer base, they are usually thinking about driving product adoption, reducing churn, or even delivering expansion revenue. Customer success is one of the most impactful teams on the post-sale experience. This is a guest post by Todd Busler, CEO of Champify. This is a missed opportunity.

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Dear SaaStr: Should I Tell VCs How Much I Want Them to Invest?

SaaStr

Dear SaaStr: Should I Tell VCs How Much I Want Them to Invest? It tells a VC how much you need to get to the next level (it simplifies your entire business plan into one number), and. Don’t ask an investor for more money than they will invest, if you’d take less. Selling stock is sales. At least, 98% of the time.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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SaaS Is Growing Up: 4 Business Model Changes To Adopt with Notion Capital

SaaStr

Many of the fundamental business models that were once engraved in the SaaS playbook are now changing thanks to a tougher macro environment and a maturing market. PST, Stephanie Opdam, Partner at Notion Capital, shares four business model changes that will allow SaaS companies to build resilience and staying power over time.

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Four Sales Compensation Tactics for Consumption-Based GTM with MongoDB’s SVP of Sales

SaaStr

Meghan Gill, SVP of Sales Ops and Sales Dev at MongoDB, shares different consumption-based compensation models that drive the right behaviors. What Is A “Consumption” Business In the old days of software, you had a company like Oracle that popularized the perpetual license where customers own the software and vendors own the market.

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Stop Investing in Forgettable Learning Events

Online product sales training: Are you ready? If you’re trying to train all your sales reps while minimizing costs, an online training platform can help you do more with less. To effectively train all your sales reps on your products, how do you: Compete for the engagement of busy sales reps?

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.