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GTM 146: The Future of Search, AI, and Digital Presence with Mike Walrath, CEO of Yext

Sales Hacker

18:00 Practical data strategies for local businesses and SaaS marketers. 29:00 The shift from product-led to intelligence-led SaaS development. B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Amazing, awesome.

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How to Grow a Roofing Business: An Expert’s Insights

Natalia Luneva

If the market is saturated with specialists, a full-service model might fill a gap. Assess Your Team’s Capabilities: Consider your crew’s expertise and training. Don’t overextend and offer services your team isn’t equipped to handle. Develop a Clear Value Proposition: What do you want people to associate your business with?

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What’s New at Automattic and WordPress with Co-founder and CEO Matt Mullenweg

SaaStr

Where we go wrong in social media is when we sit back scrolling, and the algorithm decides what we’re doing and is optimizing for our lowest base instincts. What’s the Business Model Behind Automattic and WordPress? A year later, they created Automattic as a commercial services business around WordPress.

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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

Google, Apple and HubSpot are just three examples of industry-leading companies which use mental models to aid quick decision-making. The table below shows the impact of mental models on decision-making: Decision-Making. OKRs are a useful mental model - they make it crystal clear what people and teams should be striving for.

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Nir Eyal on designing healthy habits – and the psychology behind them

Intercom, Inc.

I hosted Nir on our podcast to learn how to create healthy habits, how to avoid bad ones, what questions thoughtful product designers should be asking themselves, and much more. Here are five quick takeaways: We have good habits and bad habits , which are very different from addictions. For me, that was a bad habit.

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Understanding the SaaS business model

ProfitWell

The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is the SaaS business model. As a result, revenue recognition is a fundamental part of the SaaS business model. Recurring payments. Early stage.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. This isn’t a difficult component of your marketing mix to develop. Publish those testimonials on your site. What about cost?