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7 Secrets to a Successful SMB Go-To-Market Strategy with PayFit Co-Founder and CEO Firmin Zocchetto and Accel Partner Philippe Botteri (Pod 576 + Video)

SaaStr

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. Founded in 2015, PayFit is a software company that empowers entrepreneurs and SMBs to digitize payroll and HR processes. Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

SMB 194
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Forecasting Fintech’s Future and Keeping Culture Alive: A Q&A with the CEOs of BILL and Mercury

Andreessen Horowitz

So unless there’s some really obvious or transformative thing to do in your business today, it’s worth waiting a little bit to invest heavily in that. We’re experimenting with it, but we haven’t made a massive investment. Alex: Let’s dive into your business models.

Payments 107
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Sequencing Business Models: Can That SAAS Business Turn Into a Marketplace?

Casey Accidental

Kevin Kwok and I have often discussed that growth at some scale equals an adjacent business model: Ecommerce businesses trend towards marketplaces over time e.g. Amazon. Why Changing Business Models and Customers is Always Hard. . #1 Saturated Growth in SAAS. Old habits die hard.

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Clouded Judgement 3.22.24 - ERR vs ARR and the Conundrum of AI Revenue Streams Today

Clouded Judgement

In it's truest form, ARR is used by pure SaaS business models to describe the aggregate annual value of the entire customer set. Many laude the SaaS business model because ARR is inherently predictable - you know what you’re revenue will be over the coming 12 months, and sometimes even further out than that.

AI 183
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Top 10 Mistakes Founders Make with Series A with Black Mangroves, Square Peg, Vertex, and GGV (Pod 651 + Video)

SaaStr

Enterprise will likely have a different problem set vs. an SMB. So if you’re trying to fit your business model into what SaaS looks like in the U.S. Mistake #4: Orienting The Business By Series Instead Of Milestones If you have a burning need to resolve and want to change the world, then do a full pick-up plan.

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5 Metrics Every SaaS Company Should Care About In Any Market Environment with Salesforce Ventures Investor Jessica Bartos (Video)

SaaStr

But now, achieving all 5 metrics that Bartos presents will attract capital to get fair valuations for your business. The fundamentals make your business attractive. In today’s market, you’ll need to convince investors that you’re a worthwhile investment. For SMB-facing companies, over 110% should be your goal. 5x is best.

Metrics 214
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10 Lessons Learned Along the Path to $100M ARR with UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters (Pod 590 + Video)

SaaStr

But you can’t base your business model purely on gut instinct: you need to understand the problem by conducting serious research. In the early days, UserZoom struggled with deciding whether its target market should focus on enterprise or SMB. UserZoom CEO Alfonso de la Nuez and CMO Sophie Chesters have a few suggestions.

Scale 217