Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

Neil Patel

APRIL 9, 2021

VOD enables you to deliver on-demand content to users, which is incredibly popular among consumers. This method is best suited to subscription-based businesses. For example, fitness coaches can use VOD platforms to offer monthly subscriptions for on-demand fitness classes. Subscription Video on Demand (SVOD).

Payments 104

Payments Payment Methods Advertising Payment Services 104

ChurnZero

SEPTEMBER 23, 2022

This is a guest article by Andrew Brown , content marketing manager, Northpass. . Fast-forward to today and that business model is no longer an option. That’s why customer education is at the core of preventing subscription churn. Searches for customer retention peaked in early 2022. . The pandemic.

Education 98

Education Customer Success Venture Capital Churn 98

Chart Mogul

AUGUST 10, 2018

This week: An analysis of Slack's landing page copywriting, why SaaS content marketing sucks and is it time to rethink freemium? SaaS news: The New York Times is succeeding with its subscription business, adding more than 100k digital subscription customers in Q2. Intercom launched custom chat bots !

SaaS 67

SaaS Content Marketing Subscription Payment Features 67

User Pilot

MARCH 15, 2022

your potential customers and their pain points, existing competitors, their strategies/business model. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage. How will you sell your product to your target market?

Strategy 92

Strategy Marketing SaaS Customer Lifetime Value 92

ProfitWell

JANUARY 24, 2020

Your top subscription news. There’s a huge surge in the content marketing sphere , supplemented by social media madness and competition for eye-catching, compelling ad space. Here are some solid resources in this realm, so you can start cranking: Wistia’s Brand Affinity Marketing Playbook. Is content marketing dead?

Sales Recruiting 40

Sales Recruiting CTO Hire New CTO Sales Hiring 40

Baremetrics

AUGUST 1, 2021

Acquiring customers for SaaS is a completely different ball game altogether than, say, for the traditional business models (think: eCommerce, for instance). In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

User Pilot

JANUARY 18, 2023

You need to ensure you’re in the right market before starting a product-led company. In general, product-led growth marketing tends to work better the larger the market is. Model Your business model will be a big determiner of whether or not a product-led growth strategy is the right approach.

Strategy 97

Strategy Marketing Scale Software Review 97

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Put simply, enduring companies have moats which defend their business model - they are a competitive advantage. There are many examples of businesses with moats and they’re characterised as being difficult to replicate (which is why they’re desirable) - below are several examples: Moat. Subscription business model.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

NOVEMBER 7, 2020

Fix My Churn specializes in these two areas: Fix My Churn collaborates with tech companies with a monthly subscription business model. Start Email Marketing from Day One. Don’t make the mistake of starting email marketing later on. 4 Action Rocket – best for custom HTML & CSS enterprise email.

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Brian Balfour

MARCH 21, 2017

It makes for sexy content marketing. On the Y-Axis we have similarity, representing how similar the data-producing sample group is to your own product, business, and channel. High similarity would mean that the sample group has the same target audience, a similar product, and a similar business model.

Benchmarks 40

Benchmarks Business Model Acquisition Subscription 40

Baremetrics

APRIL 6, 2021

An in-depth study on everything you need to know about subscription marketing, and how Baremetrics features are designed to help you navigate the subscription economy. For marketing a subscription business, it’s critical to find loyal new customers and reduce churn. Table of Contents.

Subscription 59

Subscription Payment Features Marketing SaaS Payments 59

SmartKarrot

AUGUST 29, 2022

Getting fired up about SEO (Search Engine Optimization) or social media is sometimes challenging as a SaaS business. Netflix knows that the first 30 days are critical for getting users hooked on their product and signing up for paid subscriptions after the trial ends. Create a great marketing strategy. Keep an eye on costs.

SaaS Payments 10

SaaS Payments Payment Services Scale Business 10

SmartKarrot

APRIL 13, 2020

In this blog we’ll talk about SaaS business and top 50 SaaS companies in 2020. SaaS businesses are organizations that provide subscription-based software applications that are centrally hosted on their servers over the internet. Indeed, assisting SMBs with invoicing and payments does work for them.

SaaS Payments 19

SaaS Payments Payment Solutions Payment Services Sales Recruiting 19

User Pilot

AUGUST 31, 2023

New customers bring in subscription fees, licensing charges, or usage-based payments, which are the lifeblood of SaaS businesses. Customer acquisition marketing refers to the subset of strategies and activities within customer acquisition that focus on marketing techniques to attract and convert potential customers.

Acquisition 102

Acquisition SaaS Payments Payment Methods Metrics 102

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Leveraging video content.

SaaS Payments 80

SaaS Payments Marketing Payment Solutions SaaS 80

Hitenism

JANUARY 16, 2017

The game is to find a lever into the market that you can use to snatch attention from the competition. Giving your software away for free is often the best marketing solution for winning attention. Innovate on the Business Model. We often associate SaaS with the standard 30-day trial feeding into a recurring subscription.

Scale 147

Scale Venture Capital SaaS Headcount 147

Intercom, Inc.

APRIL 12, 2018

A lot of the features in the Dribbble Pro subscription were built in reaction to requests we’ve gotten from the community. Obviously we have a few different revenue streams sprinkled in, including subscriptions, advertising and hiring solutions. But, you’ve never really done marketing in the traditional sense.

Business 215

Business Branding Startup Leadership 215

Outseta

SEPTEMBER 11, 2017

I think what we’re also seeing is it’s easier and faster to execute with paid advertising, and to optimize to a financial outcome, than it is to with say content marketing, or SEO, or PR. What best practices, strategies, or guidance would you give to start-ups that want to use Google Adwords as a means to validate a market or idea?

Interviewing 40

Interviewing SaaS Payments Payments Technical Advisors 40

Unbounce

NOVEMBER 5, 2020

If that’s not feasible for your business model, you can also compete on customer service. Your business needs to be able to offer other compelling opportunities that Amazon can’t match. Content marketing isn’t just important for search engine optimization—it’s also one area of the funnel where Amazon doesn’t compete.

Scale 144

Scale Marketing Merchant Services Social Media 144

SmartKarrot

NOVEMBER 2, 2020

“As a SaaS company, customer retention is important for us to keep the flywheel active since existing customers are what keep every other process in our business self-sufficient.”. Customer retention in the case of our company is majorly reducing refunds and increasing subscriptions could reflect customer retention.”.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21

SaaStr

JULY 18, 2019

Lucidchart has been recognized as one of the most mature Product Lead Growth business models in the market, driving over 700,000 registrations per month, combined with a hyper-efficient B2B business model. Then when we saw that had some success, we then shifted it over to the team subscription level as well.

Marketing 107

Marketing Payment Methods Payment Solutions Payments 107

How To Buy Saas

DECEMBER 1, 2020

In saas marketing, you generally use online marketing strategies to generate more leads and conversions in your saas business. In all cases, it will always be an online business model hence digital marketing is considered to be the best saas marketing strategy. Let users explore your saas.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

ProfitWell

AUGUST 10, 2020

Previously, our DTC index tracked the data for B2C, media, and subscription ecommerce companies. Now, the dataset is more narrowed down, only representing media and subscription ecommerce companies. He broke these brands down by the different content channels (like YouTube, podcasts, blogging, etc) that helped skyrocket their success.

Pricing 52

Pricing B2C Subscription Payment Features 52

Chart Mogul

JANUARY 8, 2020

What Leadfeeder was lacking in salespeople back in the early days, we made up for in our adherence to a high growth business model. And our strategy, in particular, was one that emphasized a preference around inbound marketing tactics, automated sales, and partnerships. The journey required a hefty budget, and above all, time.

Sales Hiring 103

Sales Hiring Sales Acquisition Retention 103

ProfitWell

SEPTEMBER 25, 2019

Revenue models often get conflated with revenue streams, probably because each is a single revenue source. They are also confused with business models, of which revenue models are a part. Revenue models help business owners determine how to manage their revenue streams and are required to complete a business model.

Payments 40

Payments Revenue Payment Methods SaaS Payments 40

Incredo

NOVEMBER 1, 2019

If you have decided to be more economical with your marketing as well, a viral message or an outstanding content marketing campaign can help you a great deal. This one is less common in the SaaS industry but in general is considered by subscription based service providers. Transactional. Residual commission.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

Outseta

APRIL 14, 2020

When you work for yourself you can also build the advantages that you need into your business model because you call the shots—opt for offering your services on retainer basis in order to give yourself a bit more stability than you’d have selling contract based work.

Payment Methods 68

Payment Methods Payment Solutions SaaS Payments Payments 68

Chart Mogul

JANUARY 8, 2020

What Leadfeeder was lacking in salespeople back in the early days, we made up for in our adherence to a high growth business model. And our strategy, in particular, was one that emphasized a preference around inbound marketing tactics, automated sales, and partnerships. The journey required a hefty budget, and above all, time.

Sales Hiring 52

Sales Hiring Sales Acquisition Retention 52

Neil Patel

DECEMBER 3, 2020

Finally, know that email is part of your digital, and by extension, content marketing strategy. The 5 Top Email Marketing Agencies. #1 1 Neil Patel Digital – Best For Email Content. I’d also consider them if your have any type of subscription offer. #4 4 Action Rocket – Best for Enterprise Email.

Marketing 111

Marketing Outsourced Development Underperforming Technical Team Scale 111

Outseta

JANUARY 20, 2020

Buildium’s valuation highlights how the idea that all revenue needs to be recurring doesn’t take any sort of nuance into consideration. A huge percentage of Buildium’s revenues come not from subscriptions, but instead from pay-per-use payment processing revenues when tenants pay their rent online.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

SmartKarrot

JUNE 25, 2020

Many businesses can sustain on single, one-time purchases. It depends on month-on-month and year-on-year continued subscriptions. But once that’s done, selling and marketing are what keeps the ledgers in green. Hence s ales and marketing become that much more critical to SaaS businesses. Conclusion .

Sales Recruiting 10

Sales Recruiting SaaS Subscription Payment Features 10

Baremetrics

NOVEMBER 10, 2019

This model allowed me to work with dozens of SaaS startups using spreadsheets, while we built our financial modeling software Flightpath. Although SaaS companies share many features across their business models, there is enough variation that requires differentiation in the financial model.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Baremetrics

NOVEMBER 9, 2021

Payment processing can cause huge headaches for buyers if the account can’t be transferred. Subscriptions on PayPal are non-transferable, so you’d have to switch over to another service. Factors that we consider for other businesses don’t have as much weight for SaaS. Content marketing doesn’t just end at SEO and email lists.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

User Pilot

JUNE 10, 2019

Your market size is medium or small (in a certain niche or vertical, not for use by all consumers or businesses). Your market is underserved and uncrowded. As a product led growth marketer, you need the entire business model and pricing model to fit the product and the market. And guess what?

Growth Marketing 140

Growth Marketing Marketing Scale Payment Features 140

FastSpring

APRIL 22, 2020

It’s essential to have that in mind while thinking of your SaaS marketing strategy. In the SaaS industry, 35% of customer retention is considered above average, and since you’re selling subscriptions, it’s essential to generate as many leads as possible. Content Marketing. Affiliate Marketing. Free trials.

Strategy 83

Strategy Marketing Software Review Business 83

Chargify

SEPTEMBER 25, 2019

Welcome back to the Subscription Rockstars series! We will analyze both their mistakes and their victories to draw lessons that you can apply to your business. And, of course, we will pay special attention to how their subscription billing models and pricing strategies contributed to their growth. Image source).

Subscription 40

Subscription Payment Features Consulting Business Model 40