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UX vs CX (User Experience vs Customer Experience): Explaining 4 Key Differences

User Pilot

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

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25 Best User Experience Survey Questions For Collecting Actionable User Insights in SaaS

User Pilot

Do you know which user experience survey questions to ask? The right ones can give you data that uncover insights such as user sentiment and the like. This post lists the different questions to ask users on your survey concerning their experience with your software. What are user experience surveys?

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How to Build Your Brand with Landing Page Optimization

Unbounce

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. How do you tune in to what users are saying on the grapevine?

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How to Reduce Customer Churn with Brand Voice Continuity

Chart Mogul

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

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UX Strategy: Step-By-Step Guide for SaaS Companies

User Pilot

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs.

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User Research: What Is It and How to Do It in SaaS

User Pilot

Effective user research helps you: Understand user behaviors, needs , and preferences. Identify experience gaps and remove friction. Increase product value and improve user experience. Book a demo to discuss your needs with our team and get tailored solutions. What is user research?