SaaStr

MAY 13, 2024

What I’ve learned from sponsors at the Annual is that folks that know how to do field marketing well — crush it with 10,000+ SaaS CEOs, founders, VPs, etc. Brex, Looker, Intercom, IBM, and many other both established and up-and-coming SaaS leaders told us it performed as well or better than anything else they’ve done.

Sales Hiring 228

Sales Hiring Marketing Branding Product Marketing 228

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Andreessen Horowitz

OCTOBER 16, 2023

One of the toughest challenges for founders — and especially technical founders who are used to focusing so much on product features over sales — is striking “product-market fit”. What does this mean for product design and product management? the night before it was to IPO).

Product Marketing 75

Product Marketing Scale Sales Hiring Sales Recruiting 75

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. What is product marketing?

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

User Pilot

FEBRUARY 25, 2024

Analyzing user behavior can help you understand how users perceive your product and brand. Product analytics can help you track changing user behavior for your app but here are some industry-wide changes that are influencing purchasing decisions in 2024. Personalized experiences are becoming standard in the SaaS world.

SaaS Payments 92

SaaS Payments Trends Payment Solutions Payment Methods 92

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. How can you stand out as an emerging vendor in SaaS?

Sales Hiring 230

Sales Hiring SaaS Banking Enterprise 230

SaaStr

NOVEMBER 24, 2021

The SaaS sales model seems so well-established, as hundreds of founders build their businesses and raise funding. Mark Roberge, Founder of Stage 2 Capital and Senior Lecturer at Harvard Business School, shares insights from his years of experience into common SaaS sales missteps and how you can avoid them.

Sales Hiring 190

Sales Hiring Scale Compensation Sales 190

User Pilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Software 84

Software Marketing Scale Social Media 84

User Pilot

SEPTEMBER 4, 2023

It enables marketers to create better buyer personas, design more effective products, and position their brands favorably in the market. There are four primary ways of collecting psychographic segmentation data, including market research , in-app surveys , focus groups, and customer support teams.

Product Marketing 79

Product Marketing Strategy Marketing Market Research 79

SaaStr

MARCH 4, 2021

There are basically 3 types of SaaS and business web marketers. Well, for SaaS companies, marketing broadly speaking breaks into three species — Corporate Marketing, Product Marketing and Demand Generation. Because the market barely even knows you exist. Let me just give you one tip.

Sales Hiring 356

Sales Hiring Scale Marketing Branding 356

SaaStr

MAY 28, 2024

Maybe you’re doing vertical SaaS, selling to governments, or it’s a more complicated product than they’ve sold before. You don’t want someone who talks only about processes, people, hiring philosophies, quota, and their views on revenue attainment because they’ll never learn the product. A junior product marketer at Gitlab.

Sales Hiring 196

Sales Hiring Scale AI Search AI 196

User Pilot

JANUARY 17, 2024

Scaling SaaS is not for the faint of heart. Scaling involves finding the right timing, understanding customer psychology, and making critical decisions to drive product-led growth. This guide explores 15 practical strategies you can adopt when scaling your SaaS business. Optimizing your marketing strategy to cut costs.

Scale 90

Scale Scaling SaaS Underperforming Technical Team 90

Outseta

OCTOBER 11, 2019

What I’ve learned about product market fit over a decade of working with SaaS start-ups By Geoff Roberts Few topics are discussed in start-up land more than product market fit —founders spend countless cycles iterating on their products, trying to find this often enigmatic state where it’s clear that there’s a real market for their new creation.

Product Marketing 50

Product Marketing Marketing Sales Hiring Education 50

Tom Tunguz

MARCH 3, 2020

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes. You might score each on a 1 to 10 scale.

Underperforming Technical Team 290

Underperforming Technical Team Marketing Scale Social Media 290

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

OPEXEngine

NOVEMBER 23, 2021

What 14 startup investors & advisors taught us about chasing (and finding) product-market fit. It’s been a long-held notion in startup circles that lack of product-market fit will doom even the scrappiest of founders to fail. The problem with defining product-market fit. And this is what we heard.

Product Marketing 52

Product Marketing Marketing VP of Engineering Scale 52

FastSpring

MARCH 3, 2023

This is one of the primary reasons why growth expert Fred Linfjärd encourages SaaS companies to consider using a merchant of record instead of a DIY solution. I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Related post: Can SaaS Companies Afford to Ignore Sales Tax and VAT?

Merchant Services 147

Merchant Services Payment Services Outsourcing Services SaaS Payments 147

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. The role of product marketing, perfectly summarized. The role of product marketing [5:30]. So you’re head of product marketing for Narvar.

Product Marketing 65

Product Marketing Scale Marketing Pricing 65

SaaStr

SEPTEMBER 8, 2020

Check out the session here: Algolia also summarized their Top 5 take-aways here , and below: Most SaaS founders start out the same way— armed with ample expertise of the technical details that go into a product and with limited experience of other aspects of scaling, such as sales. On finding product-market fit in the early stages.

Scale 230

Scale Sales Hiring Technical Advisors Scaling 230

User Pilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. But you may be thinking, what exactly is the role of a growth marketer, and how do they help grow your product ? The structure of a growth marketing team depends on the size and needs of your company.

Growth Marketing 95

Growth Marketing Marketing Customer Lifetime Value Scale 95

SaaStr

FEBRUARY 22, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. The team, led by Deepinder Singh Dhingra, has deep enterprise SaaS experience and truly understands their customer’s needs. Check that out here. Why did you do the deal?

Innovation 242

Innovation Wireless Acquisition Technology 242

OpenView Labs

FEBRUARY 2, 2021

With last year in the rearview mirror, we can look at OpenView’s 2020 Expansion SaaS Benchmarks Report to tell us how exactly COVID-19 impacted SaaS companies. What’s more is that despite falling nearly 50% from an all-time high in March, SaaS company valuations have rallied. More SaaS companies will adopt product-led growth.

Product Marketing 58

Product Marketing Trends Scale Marketing 58

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? So, owned media.

VP of Engineering 72

VP of Engineering Scale SaaS AI Search 72

How To Buy Saas

MAY 22, 2024

According to Gartner , over 70% of enterprises will adopt industry cloud platforms by 2027, up from less than 15% in 2023, highlighting the growing opportunity for SaaS businesses in the coming years. Therefore, to help you find the best partner, we analyzed 38 leading SaaS marketing agencies in the market.

Technical Review 40

Technical Review Scale Sales Hiring Marketing 40

SaaStr

JUNE 2, 2023

In 2020-2021, many SaaS startups faced a unique challenge. Wiz, one of the fastest-growing SaaS companies focused on security solutions, was one of them. Recruit diverse leaders The goal of hiring a revenue leader is to put gasoline on finding product market fit success.

Sales Recruiting 217

Sales Recruiting Sales Hiring Scale Branding 217

SaaStr

FEBRUARY 1, 2024

Initially, most companies start by focusing their marketing on where they have the most product market fit. At this stage, your marketing team should be laser-focused on finding out what resonates with your ICP: what are their needs are, how to serve this market, how to differentiate yourself vs competition.

Scale 194

Scale Scaling Sales Hiring Marketing 194

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 84

SaaS Payments Metrics Customer Lifetime Value Marketing 84

SaaStr

APRIL 17, 2021

Let’s roughly break up what “marketing” means at different stages of a SaaS company: $0-$1m ARR. Marketing = Growth Hacking. You are the 10,000th SaaS company to market. Add Brand Marketing (and Real Product Marketing). As you truly scale, most of your leads will come from your brand.

Scale 221

Scale Growth Hacking Marketing Branding 221

SaaStr

SEPTEMBER 11, 2020

I’ve been a 3x customer and watched Mailchimp over almost 20 years grow to be perhaps the first SaaS company to hit $1b+ in ARR being 100% bootstrapped. I’ve had a lot of discussions over the years on what constitutes a “moat” for many SaaS products. to get to real Product Market Fit.

Branding 352

Branding Software Scale Business Model 352

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

SaaS Payments 67

SaaS Payments Marketing Payment Solutions SaaS 67

SaaStr

FEBRUARY 3, 2021

Be an SDR, a demand gen person, a cold caller, a product marketer, an opener and a closer. And because of this, it’s usually not a great job for someone without a least a few years of SaaS selling experience plus the ability to be pretty self directed plus the ability to have a thick skin. Your boss may expect you to do it all.

Sales Hiring 263

Sales Hiring Startup Sales SaaS 263

Chart Mogul

JUNE 1, 2023

Retention is one of the most important metrics when building a successful SaaS business. In an uncertain market, customer retention is key. Retention is one of the most important metrics when building a successful SaaS business. The acronyms NDR and GDR are also popular in SaaS (net dollar retention and gross dollar retention).

Retention 90

Retention Metrics Benchmarks SaaS 90

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Identify your marketing goals and KPIs 3.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Point Nine Land

JANUARY 9, 2019

Most marketing tactics (content, social media, events, etc.) can be approached from the performance or the branding angle. But you can also approach content marketing from a branding perspective and focus more on “awareness”: the emphasis is not on lead and revenue generation, but more on how your brand is perceived.

Branding 50

Branding Marketing Social Media SaaS 50

User Pilot

MAY 20, 2024

Chameleon is a product adoption platform. It enables SaaS teams to leverage real-time user data to build beautiful on-brand experiences, improve user onboarding, and drive product-led growth. In addition, it empowers product teams to create and manage dynamic in-product experiences. Pros of Kompassify?

Software Review 52

Software Review SaaS Technical Review Onboarding 52

FastSpring

FEBRUARY 23, 2023

That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands.

Payment Solutions 143

Payment Solutions SaaS Payments Strategy Software 143

User Pilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. TL;DR Customer friction is the obstacles that customers face on their journey with the product. Reducing friction helps increase product adoption and improve free-to-paid conversion rates.

Scale 79

Scale SaaS Onboarding Engagement 79