SaaStr

AUGUST 29, 2022

10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders : Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. Scaling Revenue in 2022: What’s the Same and What’s Different?

Scale 248

Scale Sales Hiring Marketplace as a Service B2B 248

Neil Patel

MARCH 4, 2023

When done properly, content localization will allow brands to reach out internationally for global brand recognition and expansion. 5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. How do they make a huge brand feel more like it belongs in different communities?

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. Want to see more content like this? Join us at SaaStr Annual 2020.

Scale 162

Scale Sales Recruiting Scaling SaaS Payments 162

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

Acquisition 95

Acquisition Scale Marketplace as a Service Onboarding 95

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Blulogix

FEBRUARY 16, 2024

Creating a Monetization Framework For Your Business View the Whitepaper Understanding Customer Lifecycle Management in Recurring Revenue Models Customer lifecycle management in the context of recurring revenue encompasses a strategic approach to engaging customers at each stage of their journey with a brand.

Payments 52

Payments Payment Services Revenue Management 52

FastSpring

FEBRUARY 9, 2021

We mentioned razors with disposable razor blades as an example of the typical case, but here are two more captive pricing strategy examples: Coffeemakers that can be bought for the home inexpensively but require the use of coffee pods that contain the actual coffee that will be prepared. So what is a captive pricing strategy that makes sense?

Pricing 80

Pricing SaaS Payments Payments Payment Methods 80

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. SMM SaaS Go-To-Market Strategy. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

FastSpring

FEBRUARY 9, 2021

We mentioned razors with disposable razor blades as an example of the typical case, but here are two more captive pricing strategy examples: Coffeemakers that can be bought for the home inexpensively but require the use of coffee pods that contain the actual coffee that will be prepared. So what is a captive pricing strategy that makes sense?

Pricing 78

Pricing SaaS Payments Payments Payment Methods 78

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide. and around the world.

VP of Engineering 126

VP of Engineering Marketing Marketplace as a Service Social Media 126

User Pilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

SaaStr

NOVEMBER 6, 2019

For startups creating categories, the value of dominating a market while scaling can result in operational benefits as well. Customers of category creators benefit from a company in the marketplace seeking to help them solve complex problems, get promoted and self-actualize in their own lives and career journeys.

Scale 109

Scale Sales Recruiting Marketplace as a Service Forecasting 109

Intercom, Inc.

APRIL 18, 2019

They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. There isn’t a canon of resources that can provide you with a tried-and-true strategy to deploy. Prospective customers have to be educated.

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

Neil Patel

SEPTEMBER 22, 2020

You have to make consistent sales if you want to scale your business fast. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. That’s all because of our ability to constantly optimize and improve our methods according to the current trends in the marketplace.

Sales Hiring 144

Sales Hiring Outsourcing Services Social Media Underperforming Technical Team 144

Neil Patel

MARCH 2, 2021

For businesses, this means it’s crucial to find ways to set your brand apart from competitors. Brand Awareness. Generate traffic and build hype around your brand through customer reviews. Consumers want to know they can trust your brand , so who better to rely on than happy customers? Purchasing Decisions. Customer Trust.

Software Review 127

Software Review Technical Review Scale Merchant Services 127

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Casey Accidental

OCTOBER 27, 2020

In part two of our Sequencing Business Models series , we talked about the different types of marketplaces and what needs to be built to be effective in each of them. This builds on the first essay in the series of how there has been an increase in interest of SAAS-like models interested in becoming marketplaces over time.

Payments 56

Payments Business Model Payment Solutions SaaS Payments 56

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

Neil Patel

APRIL 22, 2021

Advanced ad targeting capabilities means access to high-converting consumers who are more interested in the products or services you offer. Nearly half (48 percent) believe data is the driving force behind their programmatic investments and strategies. Here are a few more benefits to leveraging this ad-buying strategy.

Scale 117

Scale Artificial Intelligence AI Search Advertising 117

OPEXEngine

MAY 18, 2021

SaaS metrics are viewed differently at different stages of growth and for different sales models, primarily whether a company is selling into an SMB or enterprise marketplace. Growth Stage – Scaling the Business, and . The growth stages are defined as: Early Stage – Product/Market Fit Stage, .

SaaS Payments 98

SaaS Payments Metrics Payments Payment Services 98

Unbounce

SEPTEMBER 16, 2021

We’re here to show you how to get the best bang for your buck by cleaning up your Pay-Per-Click (PPC) strategy. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. FYI: Search ads can increase brand awareness by as much as 80%.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. Then, we’ll dive into some strategies to increase your page’s organic reach. It’s a social platform and your brand needs to have a human touch. Don’t Just Promote Products and Services. 20 Strategies to Boost Facebook Organic Reach.

Social Media 145

Social Media Software Review Branding Engagement 145

OpenView Labs

DECEMBER 16, 2019

So if scaling your sales organization is a priority in 2020, here are the things you need to be aware of to make sure you do so successfully. An increase in competitiveness in the marketplace means candidates have more choices than ever. They want a product/service that’s doing something powerful. How to build a magnetic brand.

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Trends 53

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. The industry insights section provides you with data on certain industries, such as healthcare and financial services. What Are LinkedIn Insights? LinkedIn Talent Insights.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. We launched at GSK (another pharmaceutical company) in July.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

Neil Patel

OCTOBER 27, 2020

Compared to a standalone content management system (CMS) , you have very limited options, in terms of web design, functionality, file access, and ability to customize your site – with proper brand development compared to a website template. Hosting Factor #2: Customer Service. Things are going to go wrong. Option #3: Drupal.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Sales Hacker

APRIL 1, 2021

McKinsey notes that B2B decision-makers are pushing to e-commerce and e-commerce-like sales cycles, and up to 80% prefer either digital self-service tools or to contact teams remotely. From go-to-market strategies and commercial expansions, pandemic-related changes are expected to become permanent. COVID-19 Lessons Will Serve You Well.

Outsourcing Services 67

Outsourcing Services Payment Services SaaS Payments Transportation 67

SaaStr

MARCH 20, 2020

317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. This was 2012, and that was really where I learned how to market and operate at scale and use data and test really rigorously and learn about a lot of the fundamental best in class practices of marketing.

SMB 180

SMB Scale Startup Marketplace as a Service 180

SaaStr

SEPTEMBER 4, 2020

I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.

Scale 158

Scale Underperforming Technical Team Sales Hiring Branding 158

Intercom, Inc.

OCTOBER 16, 2019

However, that doesn’t necessarily mean a “pivot”, but more often the evolution is a shifting business model as the company scales and the user base grows and changes. No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business.

Business Model 195

Business Model Scale Pricing Payment Methods 195

Intercom, Inc.

AUGUST 1, 2019

This week, I invited Michael to come on the show and tell us about their growth strategy. How have you been able to grow your brand and build the word of mouth momentum? We had this physical card in front of our customer, and that gave us the idea that we could build a brand early. Is that part of the strategy as well?

Strategy 36

Strategy Payment Methods Payment Services Startup 36

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. We also think about community and consultants and professional services as an ecosystem around our product.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Backlinkfy

SEPTEMBER 28, 2019

Paid search advertising (PPC) can be a great way to improve your website traffic while targeting the best possible audience for your brand. As an online business, you’ll need PPC Campaigns at some point to scale your business and reach new customers on Search and other ad networks. Personal injury landing page, Slip and fall etc).

Scale 45

Scale Marketplace as a Service Advertising Sales Funnel 45

Chart Mogul

DECEMBER 5, 2017

” is a tough question to answer, but that doesn’t cover even half of it… there are many similar questions on the road to defining subscription pricing, including: Should my pricing scale? By what metric should my pricing scale? It was clear that scaling the pricing by number of SKUs wasn’t a great fit at all.

Pricing 70

Pricing Scale SaaS Marketplace as a Service 70

ChurnZero

NOVEMBER 18, 2022

My job is to continually inform and share knowledge that’s going out in the marketplace. It really gets to the point where you say, “We have the opportunity to scale this. It also helps with brand awareness. How are you helping to scale across the organization? Now we have a name for this. CFO is on it.

Customer Success 98

Customer Success Sales Hiring Headcount Scale 98