Casey Accidental

NOVEMBER 13, 2019

As someone who has spent a lot of time building marketplaces in my career, a curious thing has happened over the last couple years. Founders have started reaching out asking for help converting their SAAS or SAAS-like business into a marketplace. The Weak Transition to Marketplace Arguments. So goes the story.

Marketplace as a Service 106

Marketplace as a Service Business Model Business Underperforming Technical Team 106

Blulogix

FEBRUARY 19, 2024

With the cost of acquiring new customers significantly higher than retaining existing ones, businesses are increasingly focusing on innovative strategies to enhance customer experiences and reduce churn. Tailor experiences, from onboarding to customer service, ensuring each subscriber feels uniquely valued.

Retention 52

Retention Engagement Strategy AI Search 52

Intercom, Inc.

MAY 13, 2021

Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. What “customer success” looks like evolves as your company and customers scale upmarket.

Scale 177

Scale Customer Success Strategy Sales Hiring 177

Andreessen Horowitz

SEPTEMBER 19, 2023

We pulled from my prior marketplaces experience and dove into their business quickly to develop a point-of-view on the opportunity. There wasn’t a ton of game film on key issues including growth, new market performance, nor the ability to sign and scale grocer partnerships. It was April 2014, and the company was raising its Series B.

Marketplace as a Service 142

Marketplace as a Service Scale Underperforming Technical Team Construction 142

SaaStr

NOVEMBER 21, 2022

Wherever you are in your revenue journey, adopting certain growth strategies can help you keep growing fast. An ICP aligns your product, sales, marketing, service, and executive teams to all focus on your highest-value accounts. Spotlighting the success of an ICP-focused strategy . Brex then scaled its payments business quickly.

Payments 193

Payments Payment Methods Embedded Payments Scale 193

SaaStr

JULY 13, 2022

She draws from personal experience scaling a global product company to $1B and shares common mistakes. Only go-getters survive in the SaaS marketplace. The establishment of the enablement function is vital in scaling a business. You need a sales enablement team if your company has scaled to over $10 million ARR.

Scale 227

Scale Sales Hiring Revenue Marketplace as a Service 227

SaaStr

AUGUST 29, 2022

10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders : Reaching unicorn status is nice validation, but the luster fades when founders can’t navigate the hidden challenges that come with uncharted territory. Scaling Revenue in 2022: What’s the Same and What’s Different?

Scale 251

Scale Sales Hiring Marketplace as a Service B2B 251

Blulogix

FEBRUARY 15, 2024

How to Harness the Power of Digital Market Dynamics for Product Innovation By BluLogix Team Innovating Subscription Offerings in the Agile Digital Landscape The digital marketplace is an ever-evolving ecosystem, characterized by rapid changes in technology, consumer behavior, and competitive landscapes.

Innovation 52

Innovation Marketplace as a Service Tiered subscription models AI Search 52

SaaStr

MARCH 19, 2021

We’re seeing more and more companies, particularly cloud companies with the ability to scale, and grow even more rapidly in the new normal. Nail it Before You Scale it . They identified 3 go-to-market strategies that have really helped propel companies to defy gravity. Cloud Marketplaces. Product-led Growth.

Cloud 198

Cloud Scale Payment Methods Payment Solutions 198

Casey Accidental

OCTOBER 20, 2020

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

Marketplace as a Service 52

Marketplace as a Service Business Model SaaS Payments Payments 52

Neil Patel

MARCH 4, 2023

5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. Given the global nature of Airbnb’s services, communication is essential amongst hosts and guests. Luckily, I have some tips on how to develop a content localization strategy without overdoing it right from the start.

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. ” At this point we were offering the service for free.

Scale 163

Scale Sales Recruiting Scaling SaaS Payments 163

Intercom, Inc.

NOVEMBER 30, 2021

A recent Forrester Consulting study commissioned by Intercom, Drive Conversational Experiences For A Future-Ready Customer Support Strategy , revealed that 54% of teams can’t personalize support with their tech stack and 50% waste time jumping between tools. Strategy first, technology second. Let’s dive in.

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249

FastSpring

NOVEMBER 18, 2020

For app entrepreneurs and ecommerce store owners, the battle to be noticed in the marketplace is ongoing. For customers, the process of looking for apps to download usually takes place in one of the four leading app marketplaces; Google Play, Apple App Store , Windows Store, and the Amazon App Store. Is it safe? Let’s go ??.

Payment Methods 124

Payment Methods Payment Solutions Merchant Services SaaS Payments 124

Blulogix

FEBRUARY 9, 2024

This seismic shift has not only altered how businesses operate but has also significantly impacted their monetization strategies. This shift necessitates businesses to reimagine their monetization strategies , moving beyond traditional one-time sales to models that emphasize recurring revenue and subscription-based services.

Marketplace as a Service 52

Marketplace as a Service Scale B2B Subscription 52

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

OPEXEngine

NOVEMBER 12, 2019

A widely held view on strategy in the 1980s defined two ways to compete: firms could pursue either a low-cost advantage (usually through scale) or a differentiation advantage (by building intimate customer relationships). But there was also a major drawback: an inverse relationship between scale and intimacy.

Scale 40

Scale Scaling Underperforming Technical Team Marketplace as a Service 40

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Diversification is a strategy involving entry into unrelated markets or industries, often through new lines of business or partnerships. The Ansoff Matrix of Growth Strategies.

Acquisition 99

Acquisition Scale Marketplace as a Service Onboarding 99

CloudGeometry

JANUARY 15, 2022

Before you shout “Digital Transformation” in a crowded marketplace, it’s important to recognize two foundational principles in developing a SaaS product plan. First: SaaS is a business strategy, not a technology strategy. Second (a corollary of the first): There is no one-size-fits-all SaaS architecture.

Well Architected Framework 130

Well Architected Framework DevOps as a Service AWS Traceability 130

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. You can create whatever combined word you’d like for that to be the case.

Payments 120

Payments Scale Scaling Revenue 120

FastSpring

APRIL 7, 2022

How Messente scaled with no funding. They also noticed a lack of transparency and efficiency in the services that were being provided at the time and decided to fix that problem. One way to scale: be location-agnostic. Lauri told us their strategy was to stay location-agnostic. Expand with your customers.

SaaS Payments 126

SaaS Payments Technical Advisors Payment Services Payments 126

Neil Patel

NOVEMBER 9, 2020

In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to sell (or buy) your startup. Your exit strategy timeline is A LOT shorter. Micro Acquire is a marketplace that connects startups to buyers. What does this mean for startups?

Technical Review 144

Technical Review Payment Methods Acquisition Development Team Review 144

OPEXEngine

FEBRUARY 22, 2022

SMB customers will want high-touch sales engagement and service delivery but SMM SaaS companies will likely not have the budget necessary to justify providing this level of sales support. Being “stuck in the middle” drives SMM SaaS companies to invest in one of two strategies. SMM SaaS Go-To-Market Strategy. Direct Sales.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

Intercom, Inc.

FEBRUARY 26, 2018

It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. Basic marketing and selling at a global scale is becoming easy too.

Software Review 224

Software Review Outsourcing Services Software Outsourced Development 224

Blulogix

FEBRUARY 16, 2024

Benefits of Automating CLM Enhanced Personalization: Automation tools can analyze customer data to deliver personalized messages, offers, and support at scale. Select the Right Automation Tools: Choose automation platforms that integrate seamlessly with your existing CRM, billing, and service delivery systems.

Payments 52

Payments Payment Services Revenue Management 52

CloudGeometry

MARCH 22, 2022

First, SaaS is a business strategy, not a technology strategy. In this blog series, we explore how these three dimensions figure into key technical recommendations which enable scale in pursuit of SaaS business growth. The intensity of competition in the SaaS marketplace puts a premium on new, stable, and reliable features.

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

Totango

JULY 22, 2022

When facing a struggling economy, it’s more important than ever to keep your customers engaged and reminded of why your products and services are critical to their success. We are constantly adding innovative new apps to our Customer Journey Marketplace , including our newest Engage Customers SuccessBLOC.

Communication 100

Communication Marketplace as a Service Technical Review Engagement 100

FastSpring

FEBRUARY 9, 2021

We mentioned razors with disposable razor blades as an example of the typical case, but here are two more captive pricing strategy examples: Coffeemakers that can be bought for the home inexpensively but require the use of coffee pods that contain the actual coffee that will be prepared. So what is a captive pricing strategy that makes sense?

Pricing 80

Pricing SaaS Payments Payments Payment Methods 80

FastSpring

FEBRUARY 9, 2021

We mentioned razors with disposable razor blades as an example of the typical case, but here are two more captive pricing strategy examples: Coffeemakers that can be bought for the home inexpensively but require the use of coffee pods that contain the actual coffee that will be prepared. So what is a captive pricing strategy that makes sense?

Pricing 78

Pricing SaaS Payments Payments Payment Methods 78

FastSpring

DECEMBER 18, 2020

It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. If a product or service is being sold online—regardless if the sale itself happens through a sales-rep assisted process, online shop, or platform—it’s considered B2B ecommerce.

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

Sales Enablement, SaaS and Growth

MARCH 23, 2020

One of the biggest challenges businesses face when they grow is scaling effective , autonomous and quick decision-making. I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Strategy - annually changes.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Neil Patel

SEPTEMBER 22, 2020

You have to make consistent sales if you want to scale your business fast. Even for the most competitive keywords, such as “ SEO Strategies ”, you’ll find 2 of his posts ranking TOP 5 on the first page. That’s all because of our ability to constantly optimize and improve our methods according to the current trends in the marketplace.

Sales Hiring 144

Sales Hiring Outsourcing Services Social Media Underperforming Technical Team 144

Scytale

SEPTEMBER 19, 2023

The financial technology (fintech) industry has revolutionized the way we manage our finances, conduct transactions, and access financial services. Achieving compliance enables fintech companies to expand their services globally, enter new markets, and form partnerships with financial institutions and other stakeholders worldwide.

compliance 52

compliance Cybersecurity Marketplace as a Service Technical Review 52

User Pilot

APRIL 25, 2024

TL;DR Market research is a systematic and objective process crucial for understanding target markets, refining business strategies, and informing decisions, which includes collecting, analyzing, and interpreting data on customers, competitors, and the industry. Gone are the days when just intuition or subjective judgment was enough.

Market Research 52

Market Research Outsourcing Services Marketing Outsourced Development 52

Intercom, Inc.

FEBRUARY 6, 2020

It might be the same core product, but it’s a completely different strategy. Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay.

Marketplace as a Service 243

Marketplace as a Service Scale Sales Recruiting Business 243

OpenView Labs

APRIL 13, 2020

In the last decade, a few major things have happened: Emergence of new platforms with incredible scale (from Facebook to TikTok). How can the product impact your marketing strategy? Maybe you should build an SEO strategy around that. Are there marketplace dynamics? Integration of the marketing and product tech stacks.

Systems Review 98

Systems Review Technical Advisors Scale Technical Review 98

SaaStr

JANUARY 28, 2019

Customer success is a company-wide initiative, which means that having the right culture, sales processes, and product strategy are just as important as having the right organizational processes. Gillian Heltai, SVP of client services at Talkdesk, will walk you through how to build a high-performing CSM team. Wednesday, February 6.

Scale 107

Scale Marketplace as a Service Customer Success Scaling 107