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What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

How do you conduct user engagement analysis? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Market Gaps: 10 Ways to Spot Untapped Customer Needs

User Pilot

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Keyword research and industry reports are two ways to track market trends and identify arising opportunities. Talk to the developers and engineers.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer Resources

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 111
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What is Customer Intent And How to Understand it in SaaS

User Pilot

Customer intent helps product teams understand customer needs and build solutions that delight users. How Userpilot can help you act on user intent to drive adoption , engagement, and account expansion. How Userpilot can help you act on user intent to drive adoption , engagement, and account expansion.

Scale 94
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9 Customer Analytics Use Cases For SaaS

User Pilot

You can use customer analytics to create targeted marketing campaigns, inform product development, and reduce churn , among other things. Perform feature ideation with trend analysis. Teams across your business can benefit from customer data. Product teams can build features that solve real pain points. Churn rate.

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How To Identify At-Risk Customers & Prevent Churn?

User Pilot

The main factors contributing to at-risk customers include poor onboarding process , lack of product value perception, lousy customer support, unfixed bugs, and no learning materials, resource center, and FAQs. Bad customer support: Poor customer support leaves customers without help or thinking their complaints are not taken seriously.

Churn 95