Neil Patel

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

Sales Hacker

FEBRUARY 27, 2020

The best way to do that is to develop the right behaviors in your sales reps. There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team. Here are five key areas to challenge your team on in order to grow both them and your company. You have to be a sales LEADER.

Underperforming Technical Team 96

Underperforming Technical Team Development Revenue Sales Hiring 96

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

Sales Hacker

JANUARY 23, 2020

Can you describe your brand of selling in three words or less? The topic of self-branding gets thrown around a lot. However, rarely is it given the same attention as product branding. Learn to brand your (SELF) and you can improve your sales game and career trajectory. Brainstorm Your Brand. Name Your Brand.

Branding 70

Branding Underperforming Technical Team Sales Consulting 70

TrackStreet

JULY 20, 2023

Successful Online Sales Strategy When a brick-and-mortar retailer considers opening a new store, that company has to weigh the significant capital and operating expenses (mortgage, construction, employees, etc.) To safeguard your growing online sales strategy, you’ll also want a software platform to help you protect your brand.

Scale 52

Scale Strategy Sales Underperforming Technical Team 52

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Silicon Valley has a deep talent bench.

Scale 218

Scale Sales Hiring Cybersecurity Underperforming Technical Team 218

User Pilot

JUNE 20, 2023

Cultivating user trust is critical to the success of any long-term product strategy. It also explores 15 strategies that help UX designers build trust in potential users. Some effective strategies for building user trust include: Mapping the customer journey to understand the difficulties users face as they progress through your app.

Payment Methods 89

Payment Methods SaaS Payments Strategy Payment Services 89

Neil Patel

SEPTEMBER 28, 2020

According to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days or weeks. Not if you have the right digital strategy agency. Here are a few examples.

Strategy 124

Strategy Underperforming Technical Team Advertising Scale 124

Sales Hacker

MARCH 30, 2023

I have over a decade of sales compensation and strategy experience, including my new course, The Practical Guide to Sales Compensation. Related: The Ins & Outs of Variable Pay Compensation Structure for Sales Teams 2. It could reflect Company A’s poor brand awareness in the market, its pricing strategy, or the value of the product.

Compensation 74

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 74

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Identify Your Audience and Their Needs.

B2B 144

B2B Strategy B2C Content Marketing 144

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 110

B2B Technical Advisors SaaS Payments Underperforming Technical Team 110

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering. When resources are low, impact is key.

Branding 205

Branding Outsourced Development Scale Travel 205

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

Underperforming Technical Team 90

Underperforming Technical Team Marketing Market Research Outsourced Development 90

User Pilot

OCTOBER 10, 2022

In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. Feature adoption allows you to separate the successful features from the underperforming ones. Uncover weak spots and improve feature adoption. We’ve got you covered!

Metrics 77

Metrics Strategy Underperforming Technical Team Onboarding 77

User Pilot

JANUARY 22, 2024

The framework is a roadmap for creating a winning product marketing strategy that drives effective resource allocation and provides a flexible foundation for growth. A good product marketing framework has three main components: a go-to-market strategy , a product marketing strategy, and a growth strategy.

Product Marketing 91

Product Marketing Marketing Social Media Scale 91

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams.

Sales Hiring 233

Sales Hiring Underperforming Technical Team Marketing Market Research 233

User Pilot

APRIL 19, 2024

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Accumulating demographic information forms the basis for executing effective market segmentation strategies.

Market Research 52

Market Research Sales Recruiting Marketing Underperforming Technical Team 52

SaaSOptics

MAY 19, 2022

Combining these different tactics makes up an effective customer acquisition strategy , which fuels the entire acquisition process. Here’s how you can create an effective customer acquisition strategy to win more business in your own SaaS company. What is a Customer Acquisition Strategy? Identify your target market.

Acquisition 59

Acquisition Scale Strategy Software Review 59

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 81

Strategy Marketing SaaS Customer Lifetime Value 81

Sales Hacker

OCTOBER 22, 2017

Modern sales teams need competent professionals with a variety of talents, skills and abilities. But in a hyper changing landscap e, which are the most crucial sales skills and traits that reps must possess (or develop) in order to exceed targets and deliver consistent sales success? Sales teams rarely operate as a one-person army.

Underperforming Technical Team 102

Underperforming Technical Team Outsourced Development Development Social Media 102

Baremetrics

AUGUST 1, 2021

In the SaaS industry, acquiring new leads through short-term marketing promotions will not cut it--which works as a killer strategy for the eCommerce business model. So what works (and doesn’t work) as a SaaS acquisition strategy? Table of Contents. Have a well-optimized website 2. Showcase success stories 4. The Bottom Line.

Acquisition 98

Acquisition Strategy SaaS Underperforming Technical Team 98

Chart Mogul

OCTOBER 29, 2020

Schremser tells us the story of how the Usersnap team turned churn analytics into a powerful tool to improve their product. It highlights the bottlenecks and weaknesses of your brand’s customer experience. It highlights the bottlenecks and weaknesses of your brand’s customer experience.

Churn 74

Churn Underperforming Technical Team Development Technical Review 74

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Neil Patel

OCTOBER 25, 2020

If you are looking to scale up your marketing, you will need talented people that can take charge of and execute your strategy. But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Unbounce

JUNE 18, 2019

There was also just so much bad marketing out there —spammy, inauthentic, half-baked. You want your website to convert better, but you’re left relying on developers to help you execute and it sometimes slows you to a stop. We want to team up with you—not just to make this easier, but to make it your default setting. The result?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Sales Hacker

SEPTEMBER 24, 2022

In this article, I’ll walk you through: What a sales funnel is, The elements of a high-performing sales funnel, And finally, strategies to create sales funnels that get results. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. What is a sales funnel?

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

OpenView Labs

JUNE 26, 2019

I find myself answering a similar set of questions about how to build a developer community the right way on a daily basis, so I hope this article is helpful to those looking building a community around their product, project or company. Building a successful developer community is not an easy task. Community is a powerful thing.

Underperforming Technical Team 40

Underperforming Technical Team Development Social Media Engagement 40

Sales Enablement, SaaS and Growth

MARCH 23, 2020

Companies which don’t use mental models risk unleashing mayhem with poor choices or becoming bloated and bureaucratic by reducing the volume and speed at which decisions are made - both scenarios are undesirable and will impact growth. Strategy - annually changes. Brand equity. MSPOT stands for: Mission - rarely changes.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

User Pilot

JANUARY 31, 2023

In this article, we will discuss the ins and outs of at-risk customers, how to detect them, and five actionable strategies to help you prevent churn. Here are one of the most common ones: Poor Onboarding: A poor onboarding process can make customers struggle due to a lack of support or guidelines. Let’s dive in!

Churn 95

Churn Underperforming Technical Team SaaS Payments Payment Solutions 95

Chart Mogul

OCTOBER 29, 2020

Schremser tells us the story of how the Usersnap team turned churn analytics into a powerful tool to improve their product. It highlights the bottlenecks and weaknesses of your brand’s customer experience. It highlights the bottlenecks and weaknesses of your brand’s customer experience.

Churn 52

Churn Underperforming Technical Team Development Technical Review 52

User Pilot

NOVEMBER 12, 2023

Customer intent helps product teams understand customer needs and build solutions that delight users. TL;DR Customer intent is the underlying reason behind a customer's actions when making a purchase, contacting support , or having other interactions with your brand. Here are five strategies to guide you.

Scale 93

Scale Underperforming Technical Team Churn Trends 93

User Pilot

MARCH 7, 2024

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. AI writing assistants help teams make their microcopies concise but informative and engaging. The latter is only limited to user behavior within the product. Is the 12% engagement rate good?

Engagement 92

Engagement Metrics Underperforming Technical Team Scale 92

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

Sales Hacker

DECEMBER 30, 2020

That’s why the team at Sales Hacker decided to put together a statistics round-up showcasing how things changed in this year and where they’re likely headed in the future. Sales teams that invest in remote selling and sales intelligence tools will continue to outperform their peers. What this means for you. What this means for you.

Sales Recruiting 125

Sales Recruiting Sales Hiring Underperforming Technical Team Revenue 125

ChurnZero

FEBRUARY 21, 2022

Cultivating a strong customer advisory board and implementing marketing strategies, like product-led growth , can send you well on your way to reaching new heights. Additionally, a customer advisory board can help foster deep relationships with those key customers, fostering them as powerful brand champions.

Underperforming Technical Team 98

Underperforming Technical Team Branding Advertising Retention 98

User Pilot

NOVEMBER 21, 2023

Product launch checklists help align the efforts of all team members, enhance quality assurance, help mitigate risks, enable the evaluation of the launch, and help you deliver a better customer experience. Develop a product that meets customer needs and expectations. If you can find buyers at this stage, you’re onto something.

Underperforming Technical Team 84

Underperforming Technical Team Sales Recruiting Social Media Market Research 84