User Pilot

AUGUST 28, 2023

Wondering how to create a consistent brand experience to make a lasting impression of familiarity and trust? In a saturated SaaS world with tons of alternatives, a consistent brand experience can make you a recognizable brand. Maintaining core brand elements across various platforms to offer a familiar brand image.

Branding 98

Branding Onboarding Social Media Development 98

FastSpring

DECEMBER 7, 2023

As the Director of Corporate Development & Strategic Partnerships at WP Engine , Carl has worked on many acquisitions and partnerships, including brands like Flywheel, Perfect Dashboard, Block Lab, and recently, Delicious Brains. And then we’ll get into a little bit of the strategy discussions we talked about a minute ago.

Software Review 128

Software Review Technical Review Development Team Review Branding 128

Kellblog

JULY 17, 2022

What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. Do want to build a brand? Do want to build a brand?

Branding 132

Branding Startup Software Sales Recruiting 132

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Predictable Revenue

JANUARY 9, 2023

and brand loyalty. The post How To Implement A Customer-Centric Strategy appeared first on Predictable Revenue. Learn the definition of customer-centric selling and how to implement it in your business to improve win rates, customer retention.

Strategy 162

Strategy Retention Branding Revenue 162

Buffer Resources

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 100

Branding Social Media Trends Systems Review 100

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? We also look at: What a UX design strategy is Why it’s important Its core principles and elements A practical example of a company with well-established UX strategies Let’s dive right in! Start designing your strategy by clarifying the business goals.

Strategy 102

Strategy Underperforming Technical Team User Experience SaaS 102

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Stax

JANUARY 8, 2024

As such, PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed. PayFacs need to equip themselves with an effective risk management strategy that helps them continuously monitor risks and employ appropriate risk responses if needed.

Merchant Services 88

Merchant Services Payfac Payment Services SaaS Payments 88

User Pilot

NOVEMBER 2, 2023

You will also learn how to choose the right growth strategy for your SaaS and how to leverage marketing-led growth to achieve your business goals. TL;DR Marketing-led growth is a strategy that relies on marketing efforts to drive product growth and retain users. Most companies use all 3 strategies to some extent.

Strategy 105

Strategy Marketing Social Media AI Search 105

User Pilot

MARCH 20, 2024

You can implement many software monetization strategies in your product, but picking the right one can be a challenge. TL;DR Software monetization helps generate revenue using various new business models to reinvest in development and enhancements. What is a monetization strategy?

Software 59

Software Revenue Strategy Advertising 59

User Pilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? Let’s explore the customer lifecycle, its role in SaaS, and the key strategies to enhance each stage of the cycle. It can improve customer retention , lifetime value, revenue growth, and product development.

Strategy 105

Strategy Software Review Social Media Engagement 105

Neil Patel

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies.

Strategy 145

Strategy Marketing Social Media Underperforming Technical Team 145

TrackStreet

JULY 20, 2023

How to Protect Your Brand Online Do you know how much your eCommerce brand is worth? Have you ever calculated your brand’s actual contribution to the bottom line — either in dollar figures or as a percentage of your company’s overall value? Calculating brand value is a tricky and imprecise science.

Branding 52

Branding Marketplace as a Service Pricing User Experience 52

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Branding 130

Branding Social Media Sales Advertising 130

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. In this article, I’ll take you through steps you can take to improve your skincare marketing strategy using examples from Skincare by Alana and other beauty industry leaders. That’s the key.

Branding 138

Branding Marketing Social Media Technical Review 138

OpenView Labs

JULY 13, 2021

We’ve said it before , and we’ll say it again: Developers are a tough crowd. Selling to developers isn’t impossible—it’s just difficult. I cover why exactly it’s difficult and examples of exceptional developer-focused marketing in my new playbook. That’s just wrong. Tip #1: Treat data like a product.

Development 52

Development Data Strategy Sales Hiring 52

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

Buffer Resources

NOVEMBER 27, 2023

Thankfully, I had invested in getting a utility patent, trademarks, and copyrights to protect my brand. I also pay monthly to protect my brand using RedPoints. If you don’t protect your brand, the copycats will win and devalue all that you worked so hard to achieve. I think that is where most entrepreneurs get it wrong.

Development 103

Development Sales Hiring Scale Business 103

User Pilot

DECEMBER 15, 2023

By screening your ideas before investing in their development, you reduce the risk of failure and can allocate resources to initiatives that satisfy customer needs and market demand. Idea screening takes place early in the new product development process , during the ideation stage and just before concept development.

Development 105

Development Market Research Interviewing Trends 105

Buffer Resources

APRIL 16, 2024

Although my brother and I started our womenswear brand KESTAN as an e-commerce company, the real breakthrough for our online presence came when we opened our first brick-and-mortar store.    Our retail stores succeeded because we were able to deliver an entire brand experience rather than just be content to try and sell products.

Social Media 98

Social Media Scale Sales Strategy 98

Tom Tunguz

JUNE 15, 2021

But frugality a winning strategy in any of those spaces? The company that develops the greatest of customer relationships in the first few years is often the winner. They prefer the best known brand, the one synonymous with the category. New categories form at unpredictable rates because each market has distinct nuances.

Strategy 242

Strategy Banking Finance Education 242

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. The right customer retention strategy will: encourage repeat purchases, create loyal customers, and improve your retention rate.

Retention 98

Retention Strategy Marketing SaaS 98

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Branding 143

Branding Scale Social Media SaaS 143

User Pilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. Why are product positioning strategies important?

Strategy 52

Strategy SaaS Healthcare Software Review 52

Trint

FEBRUARY 22, 2021

In fact, it’s become so successful as a marketing tool, that it can do more for your brand than any other content type. 79% of people say a brand’s video has convinced them to buy a piece of software or app. 54% of consumers want to see more video content from a brand or business they support. What’s your video strategy?

Social Media 147

Social Media Strategy Trends Branding 147

Neil Patel

AUGUST 5, 2021

For fitness service providers, this means one thing: you need an effective marketing strategy to stand out in this fast-growing, high-stakes marketplace. Before we look at specific advertising strategies for the fitness industry, let’s break down the main challenges you’ll face in this niche. 7 Fitness Advertising Strategies to Test.

Advertising 141

Advertising Strategy Social Media Marketplace as a Service 141

Neil Patel

SEPTEMBER 30, 2020

Due to the competitive digital landscape , business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. Having a carefully drafted digital strategy. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

Consulting 123

Consulting Strategy Technical Review Underperforming Technical Team 123

Neil Patel

FEBRUARY 13, 2023

Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. I’ve created this list of strategies to help businesses like yours identify how to market during a recession to keep your business on top. Economic slumps and declines are difficult enough to navigate as it is.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

Buffer Resources

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. Here are four examples from small businesses and content creators who’re implementing new social media strategies in 2023. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Social Media 129

Social Media Strategy Business Compensation 129

Neil Patel

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. One of the most effective strategies to build a personal connection is personalized marketing. Most marketers use the strategy on multiple channels. The good news? There are four main types of personalized marketing.

Branding 130

Branding Marketing AI Search Social Media 130

Intercom, Inc.

JUNE 13, 2018

To do that, it’s not enough to replicate textbook marketing strategies. Product positioning, knowledge and brand awareness are your first ports of call in the early days. That means from day one, your strategy to meet and spend time with your audience is about dividing and conquering. When resources are low, impact is key.

Branding 205

Branding Outsourced Development Scale Travel 205

Trint

FEBRUARY 22, 2021

In fact, it’s become so successful as a marketing tool, that it can do more for your brand than any other content type. 79% of people say a brand’s video has convinced them to buy a piece of software or app. 54% of consumers want to see more video content from a brand or business they support. What’s your video strategy?

Social Media 130

Social Media Strategy Trends Branding 130

Unbounce

MARCH 12, 2020

Kelsey loved working with this organic baby food brand so much that she sometimes thought of them as a fast-growing child of her own. Their brand is just so well developed … it’s a lot of fun to do their marketing. The Solution: The Lookalike Strategy That Created a Baby Food Email Boom.

Branding 144

Branding Social Media Acquisition Strategy 144

User Pilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. But how do you create a customer success strategy that works? In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth.

Customer Success 98

Customer Success Strategy Customer Lifetime Value SaaS 98

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Identify Your Audience and Their Needs.

B2B 144

B2B Strategy B2C Content Marketing 144

Neil Patel

MARCH 4, 2023

When done properly, content localization will allow brands to reach out internationally for global brand recognition and expansion. 5 Companies That Do Well with Localizing Content Global brands need strategies to attract local markets. How do they make a huge brand feel more like it belongs in different communities?

Strategy 81

Strategy Sales Hiring Marketplace as a Service Scale 81