SaaStr

APRIL 6, 2025

Word clouds drive culture ownership – Rather than dictating culture from the top, Databricks creates alignment through visual exercises that give AEs direct ownership in defining team identity. By visualizing both perspectives in word clouds, the team could immediately see alignment gaps and opportunities.

Scale 192

Scale Sales Hiring Sales Outsourced Development 192

SaaStr

MARCH 31, 2022

Jessica Alexander, Senior Director Cloud Technology & OEM Partnerships, Crowdstrike. So for the audience, cloud giants are turbocharging startup sales, and the predominant reason for this is because they’re fundamentally changing IT budgets at the customers that we’re all selling to. Rico Mallozzi, Sr.

Scale 256

Scale Marketplace as a Service Cloud SaaS Payments 256

SaaStr

APRIL 13, 2025

Beyond Traditional Boundaries: Rippling’s Three Clouds What makes Rippling fascinating as a compound startup is how it has expanded far beyond its initial HR focus. The company now has three distinct “clouds”: HR Cloud : Traditional HR and payroll functions.

Startup 152

Startup Sales Hiring Underperforming Technical Team Cloud 152

SaaStr

AUGUST 31, 2024

So is it a downturn in SaaS or Cloud — or not? There are so many mixed signals: Unicorn product is up 2x over last year, but layoffs continue AI spend is fast and furious, with Google Cloud, Microsoft Azure, etc. CrowdStrike, despite a brand-threatening outage this quarter, also grew 34% at $3.8 Billion in ARR.

Azure 321

Azure SMB Cloud AI 321

SaaStr

MARCH 18, 2025

” – Colin Jones, CRO Emeritus at Wiz You may have seen the news that Google is making its biggest acquisition — by far — of Cloud and SaaS security leader Wiz for a stunning $32 Billion (!). In the end, we had roughly 4.” And it’s even more impressive than that. As it’s just 5 years after founding.

Scale 176

Scale Sales Hiring Scaling Sales Recruiting 176

SaaStr

MAY 10, 2025

Log into Mobille App For our AI-Powered “Who Do You Want to Meet” program at SaaStr 2025 is a brand-new, AI-powered networking initiative designed to help founders, investors, and revenue leaders connect with the right people. Dont miss this chance to hear directly from one of the top leaders in Cloud and the Future of AI.

AI 220

AI B2B Startup Interviewing 220

SaaStr

SEPTEMBER 13, 2024

You get some of the best brand promotion, and a give-away table. VC Lounge Sponsorship Want to get in front of 800 of the top VCs in SaaS, Cloud and AI? You can staff a full tabletop in there, or just have some of the best branding at Annual. And our team will hand out drinks, snacks, etc with your branding all 3 days!! #9.

Cloud 296

Cloud AI Branding SaaS 296

Tom Tunguz

JANUARY 25, 2021

When products and services fail, customers can’t buy online or use their software, they churn, and the company suffers brand damage. Many businesses are moving their infrastructure and software to the cloud to adopt Kubernetes and microservices. Those technologies offer terrific benefits in exchange for some complexity.

Software 357

Software Cloud Engineering Technology 357

SaaStr

MARCH 6, 2025

Nangia recalled Microsoft’s early cloud computing missteps: “We initially got it wrong by focusing on building brand new, infinitely scalable cloud applications, instead of helping customers run their existing applications in the cloud.”

AI 208

AI Scale Sales Hiring Technical Review 208

SaaStr

AUGUST 5, 2021

We all know times are good in SaaS and Cloud — but just how good? Is it all the big public cloud vendors and a handful of outliers? It really is almost everyone at SaaS that is at scale and has a winning brand. Really impressive, accelerating, Datadog quarter. CAC payback – 76% GM – 18% FCF Margin $DDOG.

SaaS 337

SaaS AWS Cloud Scaling 337

SaaStr

JANUARY 21, 2020

By Avanish Sahai, Google Cloud VP of ISV & Application Partners. For several years, I was also the leader of the Salesforce AppExchange, the first “born in the cloud” ISV and technology partner ecosystem, and saw many companies in their journey from inception to exit. Myth #1 – Enterprises prefer well-known brands.

Enterprise 280

Enterprise SaaS Cloud Scale 280

FastSpring

OCTOBER 16, 2024

But PSPs stop shy of becoming the entity that worries about risk considerations, regulatory rules in many geographies, card brand rules, and even tax calculation, collection, and remittance — responsibilities that a merchant of record does take on for you. Extensive B2C and B2B Selling Features Sell in all the ways that customers want to buy.

Merchant Services 158

Merchant Services Payment Services Payment Methods Outsourcing Services 158

SaaStr

MAY 23, 2025

Decisions about branding, strategy, or product direction might not align with your vision. For me, seeing the EchoSign brand retired in favor of Adobe Document Cloud was painful. No matter how hands-on or hands-off the acquirer is, the company isnt yours anymore. I didnt think Id care as much as I did, but it hit me hard.

Startup 144

Startup Scale Acquisition Leadership 144

SaaStr

FEBRUARY 13, 2021

Its definitely at least a Cloud infrastructure and applications company for SMBs: And its also a great case study of learning how to sell and market to SMBs at scale. We’ve seen this also with Salesforce, where its classic CRM product is no longer its largest cloud, and is also its slowest growing (and most mature) segment: 3.

SMB 312

SMB Cloud Scaling Investment 312

SaaStr

FEBRUARY 20, 2023

With 100+ public Cloud companies, it’s now a bit clearer that at least after a certain point in time, SaaS vendors have a lot of stability. So enterprises manage SaaS vendor risk by (i) limiting use cases for innovative, early-stage start-ups and (ii) betting on the #1 brand in a space where practical. And large companies know that.

Innovation 339

Innovation Churn Cloud Branding 339

SaaStr

JUNE 15, 2020

Brands matter more. But your brand can. Brand matters more than ever. The Cloud leaders are growing faster than ever. And right now, they don’t really make sense when you can’t take full advantage of the career benefits of being here. Make sure they know this is OK. You can’t visit your customers.

Sales Hiring 358

Sales Hiring Enterprise Branding Cloud 358

SaaStr

DECEMBER 25, 2020

The Cloud picked itself up, and accelerated 6+ years into the future. Next up, we brought together some of the top VCs in Cloud to share with us how investing has changed in 2020, from Aileen Lee of Cowboy Ventures to David Sacks of Craft Ventures and many more. Learn about where they see the Cloud going in 2021 and beyond. #4:

Technical Review 294

Technical Review Cloud Enterprise Engineering 294

Tom Tunguz

JUNE 29, 2020

New brands? The pandemic is accelerating the rate of cloud computing and remote working. Consumer spending in the US accounts for 68% of GDP The question is then: how do consumers change their spending habits over the next quarter? Do they revert to the old patterns of purchasing? Shift to new categories? New geographies, lifestyles?

Cloud 334

Cloud Technology Trends Startup 334

SaaStr

JULY 17, 2024

The Index of Top SaaS and Cloud Companies The Bessemer Venture Partners Index of top SaaS and Cloud companies is shown in blue on this graph, which is a basket of the best. Cloud stocks were on a tear. Salesforce bought Slack for 27x revenue, which made sense because, overall, SaaS and Cloud companies traded at a premium.

Venture Capital 298

Venture Capital AI Cloud Scale 298

SaaStr

DECEMBER 11, 2020

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Diminishing profit margins.

Scale 286

Scale Scaling Marketplace as a Service Cloud 286

SaaStr

SEPTEMBER 21, 2021

A Cloud Gutu. Acuity Brands. 9Yards Capital. Acadian Software. Activant Capital. Active Capital. Active Prospect. Active Campaign. Adams Street. Adaptive Pulse.

AWS 314

AWS Innovation Cloud Technology 314

SaaStr

APRIL 10, 2023

Brands we are attitudinally loyalty to, we want to buy more stuff from. And in SaaS, brands we are attitudinal loyalty to, we buy more from. And in SaaS, brands we are attitudinal loyalty to, we buy more from. We buy more modules, e.g. for Salesforce, the Service Cloud, and now, the Marketing Cloud.

Airlines 286

Airlines Cloud Customer Success Market Research 286

SaaStr

JANUARY 13, 2021

SEO and brand continue to work at scale. A vivid reminder that investment in content and brand pay dividends … forever. Atlassian only spends 15% of its revenue on sales and marketing, which is the lowest or close to it of any Cloud leader. Atlassian had 21m unique viewers to its website last year, up 30% year-over-year.

VP of Engineering 313

VP of Engineering Scale Enterprise Branding 313

SaaStr

OCTOBER 16, 2022

In fact, Salesfeorce’s mutiple Clouds today are really built on top of its biggest acqusitions. Even if they have trouble creating brand new products that thrive. It’s all over the place: Google bought Android and YouTube and turned them into top core products. If it’s truly critical to the CEO or a top SVP.

Startup 306

Startup Acquisition Cloud Engineering 306

Buffer Resources

SEPTEMBER 3, 2024

Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values.   To tag your brand, type “@yourcompanyname” A popup will appear, find the appropriate page or person, and click to tag. Cloud), niche hashtags (ex.#CloudCostOptimization,

Social Media 106

Social Media B2B Interviewing New CTO 106

SaaStr

JULY 14, 2023

We’ll have 12,000+ of the best in SaaS and Cloud all coming together to share, scale, and learn. We’ll have over 100 of the leaders in SaaS as sponsors, from Salesforce to Expensify, from Google Cloud to G2, and so much more! Want to get your brand out in front of 12,000+ of the best of the best in SaaS? Need leads?

Scale 246

Scale Cloud Branding Scaling 246

SaaStr

JUNE 24, 2023

So the markets are still down and multiples are still low, but growth rates in SaaS and Cloud are slowly creeping back. AI has driven a number of rapid unicorns, and at SaaStr Europa 2023, Iconiq Growth noted that while they did 0 brand new growth investments in 2022, they’d already done 5 in the first half of 2023.

Cloud 258

Cloud Acquisition AI Branding 258

Stax

JUNE 18, 2025

While both offer cloud-based solutions—but they serve very different purposes. And because your customers are running more efficiently with your tool, they’re more likely to stick around, expand, and advocate for your brand. Often these would be popular brands that have come to be accepted as industry standards.

Merchant Services 167

Merchant Services SaaS Payments Payment Services Payments 167

SaaStr

JULY 29, 2021

SalesLoft’s Sales Engagement Cloud Ecosystem will highlight key brands supporting sales and support teams, while providing a sample of SalesLoft’s partnering power from their over 100 integrations that exist within their App Directory. SaaStr is the world’s largest community of SaaS executives, founders and entrepreneurs.

Scale 269

Scale Cloud Government Forecasting 269

SaaStr

NOVEMBER 30, 2021

Note that both have brands. The United brand is as strong as Apple or Tesla, or close to it. Brands we are attitudinally loyalty to, we want to buy more stuff from. And in SaaS, brands we are attitudinal loyalty to, we buy more from. And in SaaS, brands we are attitudinal loyalty to, we buy more from.

Airlines 52

Airlines Cloud Branding Customer Success 52

Clouded Judgement

JULY 2, 2025

There’s a lot of info to digest, so in the sections below I’ll try and pull out the relevant financial information and benchmark it against current cloud businesses. This is where Figma Buzz comes in — a tool that makes it easy to create on-brand marketing collateral, like social media assets, digital ads, and more.”

184

184

SaaStr

MARCH 15, 2021

We’re all attracted to brands. We want to be in the Cloud 100 and on TechCrunch every week. Brands do matter. There are good reasons to take money from the Top Brands in VC. Their brand will accrete to your brand. We want Google and Salesforce and Amazon as our customers.

Venture Capital 286

Venture Capital Branding Investment Startup 286

SaaStr

DECEMBER 18, 2020

The customers in the early days got how important identity and a single, federated log-in for Cloud apps was. Okta won on Cloud identity but was slower to nail mobile and slower to focus on developers. But being #1 on Cloud meant in the end, it was OK to be slower than they would have liked getting the other segments nailed down.

Part-Time VPE 216

Part-Time VPE Sales Hiring Scale Cloud 216

SaaStr

NOVEMBER 7, 2021

Top Videos This Week: #1 “State of the Cloud 2021 with Bessemer Venture Partners” Folks just keep watching this one from 2021 Annual! #2: Is It Now “Triple, Triple, Triple, Double, Double, Double” — T3D3 — For Top Tier SaaS Startups? 6 Top Sessions On Scaling From SaaStr Annual 2021.

Scale 268

Scale Startup Cloud Scaling 268

SaaStr

JANUARY 5, 2022

In 2015, SaaS cloud-based content management tool Box went public. We restructured all of our messaging around our Content Cloud to create a simplified go-to-market message that says what it does, and does what it says. At Box, we’ve found a lot of success in getting customers to adopt new features within Content Cloud.

Scale 294

Scale Scaling Sales Hiring Software Review 294

SaaStr

JULY 6, 2020

We just crossed the 4,000 mark of confirmed SaaS founders and leaders joining us for SaaStr Enterprise on Wednesday, July 29th, for an action-packed day with speakers from the biggest Cloud / SaaS companies on the planet. If you have not yet checked out the star-studded speaker lineup, you can see the full agenda and sign up for free, here.

Enterprise 236

Enterprise CTO Cloud Branding 236

SaaStr

JUNE 8, 2020

Want to learn more about how to connect with 1000s of Cloud CEOs and execs? The numbers: audience size & demographics, global brand awareness, leads. Come learn on Friday! We’re excited to invite you to our sponsor webinar on Friday, June 12 @ 10am PT. It’s all about 2020 SaaStr digital events and digital assets. Your questions!

Cloud 258

Cloud Branding 258